Simplified Marketing Mix of Tata With 4Ps and Company Overview

Tata group has a combined worth of $232 trillion. It has grown at a rate of 47% since last year. It has been one of the oldest industrial groups in India.

It has a huge amount of success in its life span which is still growing.

Thus this makes us keen to know the marketing mix of Tata Group.

In this blog, we will see the marketing mix of Tata Group which will consist of the price, place, promotion, and product mix.

Before we start with its marketing mix let us know about Tata Groups as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.