Simplified SWOT Analysis Of InfoEdge

Here, we will look at the SWOT analysis of InfoEdge.

Info Edge is a prominent Indian technology company founded in 1995 which specialises in online classifieds and related services. It operates leading platforms like Naukri.com for job listings, 99acres.com for real estate, Jeevansathi.com for matrimonial services and shiksha.com for educational information. As a key player in the digital space, Info Edge continues to shape India’s online marketplace.

Info Edge’s digital marketing tactics & strategies enhances its growth by expanding its online presence, attracting a wider audience to platforms like Naukri.com, Jeevansathi.com, shiksha.com and 99acres.com, ultimately driving user engagement and revenue growth.

Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

If you’re as curious as we are about InfoEdge’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the InfoEdge, but before that let us look at the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Mar 20, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.