Simplified SWOT Analysis Of InfoEdge

Updated on: Mar 16, 2024

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

Here, we will look at the SWOT analysis of InfoEdge.

Info Edge is a prominent Indian technology company founded in 1995 which specialises in online classifieds and related services. It operates leading platforms like for job listings, for real estate, for matrimonial services and for educational information. As a key player in the digital space, Info Edge continues to shape India’s online marketplace.

Info Edge’s digital marketing tactics & strategies enhances its growth by expanding its online presence, attracting a wider audience to platforms like,, and, ultimately driving user engagement and revenue growth.

Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

If you’re as curious as we are about InfoEdge’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the InfoEdge, but before that let us look at the company.

Digital Marketing Academic Challenge 2024 - DMAC

About InfoEdge

swot analysis of infoedge

Sanjeev Bikhchandani established Info Edge in 1995. At first, the company’s website featured reproductions of newspaper classified advertising. Bikhchandani launched in April 1997 with assistance from his friends and brother. It then created in 1998, in 2005 and in 2008. In 2018, accounted for over 70% of the company’s total revenue.

It also had minority investments in 23 other online businesses as of September 2020, including two unicorns: the meal delivery service Zomato (15.23% stake as of July 2021) and the insurance aggregator Policybazaar (13.3% stake as of November 2021). Info Edge is said to have invested in Policybazaar in 2008 prior to the introduction of its website and was one of the first investors of Zomato, which was then known as FoodieBay.

Info Edge is a company dedicated to innovation and digital solutions. Its mission is to connect millions of users with possibilities in real estate, education, employment, and marriage services, among other areas, through shaping India’s online economy. The company’s capacity to adapt, take calculated risks, and never stop pushing itself to be at the forefront of the ever changing digital scene are key factors in its success.

Current news about InfoEdge

Services provided by InfoEdge

  1. Employment:- One of the biggest online job platforms in India, links companies and job seekers. It provides a platform where companies can post job opportunities and look for suitable people, while job seekers may search and apply for positions.
  2. Education:- An education resource that helps students make well-informed decisions regarding their education and careers is It helps students make the best decision by giving them information about schools, courses, admission examinations, and job opportunities.
  3. Real Estate:- A real estate marketplace that makes it easier to buy, sell, and rent properties in India is Users can interact with builders, developers, and real estate brokers in addition to searching for residential and commercial properties.
  4. Matrimonial Services:- An online marriage matching service called assists people in finding their soul mates. It offers a platform where users may make profiles, look for compatible matches, and get in touch with possible life mates.

Competitors of InfoEdge

  1. LinkedIn: In addition to providing job listings and career-related services, LinkedIn is a global professional networking platform.
  2. Monster is a global employment marketplace that links companies and candidates.
  3. Zillow Group: Zillow is a real estate and rental marketplace that is similar to from Info Edge.
  4. is a well-known matrimony website that rivals from Info Edge.
  5. Glassdoor: Glassdoor is an online resource for company information, including job postings and employee reviews. It can be considered a rival in the job and career-related services area.

Buyer Persona of InfoEdge

Buyer’s Persona






22 years


Student (Completed Graduation)


  • Career Aspirations
  • Skill Enhancement
  • Educational Advancement
  • Job Opportunities

Interest & Hobbies

  • Extracurricular Activities
  • Networking
  • Industry-specific Interests

Pain Points

  • Job Uncertainty
  • Educational Guidance
  • Information Overload

Social Media Presence

  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • LinkedIn
  • Quora

SWOT Analysis of InfoEdge

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It is used as a tool to know and analyze the market position and general health of a business. It is extremely useful and is done by every old as well as a new business to determine the most effective future path.

Analyzing the external opportunities and threats may also help to know the necessary steps that could be taken to make provisions and develop strategies.

Strengths of InfoEdge

Their abilities and the resources they can use to gain an advantage over rivals are essentially their strengths.

  • Diverse Portfolio: Info Edge works in a number of industries, such as education (, real estate (, and online recruitment ( By spreading out the risk, this diversification can assist take advantage of various market chances.
  • Market Leader in Online Recruitment: One of the top online job portals in India is, which is owned by Info Edge. With its robust user base and great brand recognition, Info Edge has a competitive advantage in the online recruitment market.
  • Robust Financial Performance: Info Edge has a track record of exhibiting robust financial performance, which is crucial for maintaining business operations, funding new projects, and navigating economic downturns.
  • Technology and Innovation: To improve its platforms and maintain its competitiveness in the ever-evolving online services market, the company has made investments in technology and innovation.
  • Brand Recognition: Info Edge has built a solid reputation for itself in the Indian market, which may increase consumer trust and loyalty.

Weaknesses of InfoEdge

Weaknesses restrict the firm’s potential and impede its rate of development.

  • Dependency on Indian Market: Info Edge mostly conducts business in the Indian market. If the nation faces regulatory or economic difficulties, this might be dangerous.
  • Vulnerability to Economic Conditions: The status of the economy could have an impact on the success of the company, particularly in industries that are susceptible to cycles such as real estate and employment.
  • Competition: There is fierce competition in the online services sector. Both local and foreign competitors could have an effect on Info Edge’s market share and profitability.

Opportunities of InfoEdge

Opportunities are elements that allow a business to take advantage of the advantages in the market to grow.

  • Growth in Online Services: Info Edge has the chance to extend its online services and reach a wider audience thanks to India’s growing internet penetration and continuous trend of digitalization.
  • Diversification: Increased diversification into complementary or unrelated industries may present growth prospects and lessen reliance on a particular industry.
  • International Expansion: In order to reach a wider audience and lessen dependence on the home market, it may be wise to investigate prospects in foreign markets.
  • Investment in Emerging Technologies: Info Edge may be able to get a competitive edge by making investments in cutting-edge technologies like machine learning and artificial intelligence.

Threats of InfoEdge

Threats are additional outside variables outside a company’s control. But researching the reasons and implementing adjustments to partially prevent it can also be relieving.

  • Regulatory Shifts: Info Edge’s operations and financial performance may be impacted by shifts in governmental rules, particularly in fields like education and real estate.
  • Economic Downturn: Info Edge’s revenue may be impacted by economic downturns or recessions as a result of a decline in demand in industries like real estate and employment.
  • Rapid technical developments: There are frequent technical developments that affect the internet services sector. Competitiveness may suffer if new technologies are not adapted.
  • Increasing rivalry: Due to the industry’s dynamic nature, new competitors may enter the market, which could impact market share and escalate rivalry.
Digital Marketing Academic Challenge 2024 - DMAC

Failed campaigns of InfoEdge

Info Edge-Owned Naukri Websites Face Outage For Over 11 Hours

Info Edge, an online classifieds company based in Noida and the owner of, notified the stock markets on June 7 that there were intermittent disruptions on its websites for more than 11 hours. The corporation stated that it does not anticipate that these sporadic interruptions will have a significant effect on its main business operations. The cause of these disruptions was not disclosed by the company. 

Reference article for this news –


InfoEdge’s commitment to innovation and constant development, as seen in the SWOT analysis, provides a solid basis for long-term success even in the face of external obstacles. The company is well-positioned in a market that is constantly changing thanks to its focus on growing its product offerings, investing in cutting-edge technology, and upholding a customer-centric philosophy.

InfoEdge can establish itself as a major player in the internet services sector and promote long-term growth and value for stakeholders and clients alike if it keeps seizing chances and improving its deficiencies.

If you liked the case study, you can read more such case studies of other famous companies.

Thank you for taking the time to read the case study, do let us know your thoughts in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts