Detailed SWOT Analysis Of Hyundai – Detailed Company Overview

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.

About Hyundai

Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president.

Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms.

Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget.

Now that we are discussing Hyundai, let’s take a look at their marketing strategy too.

What’s new with Hyundai?

Here’s what was buzzing around Hyundai recently:

  1. 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground.
  2. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023.
  3. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch
  4. 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign
  5. 14th July 2023 :The Hyundai Electric Car you will hear coming.

Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 12, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]