Elaborative Marketing Mix of McDonalds – With Complete 4Ps

McDonald’s is the world’s largest American restaurant chain by revenue. The food corporation serves over 69 million people at roughly 37,000 owned locations in over 100 countries. The corporation has a strong marketing mix that has yet to be matched by its competitors.

The blog discusses the Marketing mix of Mcdonald’s and how the company utilises its product, pricing, place, and promotion techniques to outperform its competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 6, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]