If you’re a business owner, you might be having one or more pages on Facebook. But are you effectively managing your Facebook page?
In this article, we’ll discuss all the techniques and strategies that all the brands implement in order to keep their Facebook Page up to mark.
So, make the most out of this article on “How to manage a Facebook Page!”
But, before you get acquainted with ‘how to effectively manage a Facebook page’ if you don’t have a Facebook Page for your business, then we suggest you create one.
All you need to do is make some clicks, decide what kind of page you wish to have, fill in basic details, add an appealing profile picture and a cover photo and get going!
Must Read: A Complete Guide on Facebook Advertising
There are more than 200 million businesses on Facebook targeting and engaging with customers every now and then. From small businesses to large giant brands, everyone caters for some of the other information to their target audience.
But, Is it that important to have a Facebook page and effectively manage it, even if you have a website?
Well, the answer to this question is a YES!
It is crucial to mark your online reputation by choosing the right social media platform and especially forums like Facebook.
Facebook has nearly 2.85 billion users across the globe and they consume content provided by brands and companies across the world.
Highly Recommended Course: Online Facebook Ads Course
But before we move on to the tips, let’s see some of the benefits of having a Facebook Page.
What are the benefits of having a Page on Facebook?
- Increases brand recognition
- Improves brand loyalty
- Higher conversion rates
- Decrease marketing costs
- Richer customer experiences
- Improves customer insights
And much more…
Now that you know the benefits of having a Facebook Page, let’s take a look at the tips and strategies that can be used in order to manage your Facebook Page effectively.
Top 14 Tips on How to Manage a Facebook Page Effectively?
1. Test Your Content
It really matters what kind of content you share on Facebook. There are no scientific rules, but your content needs to be shareable. If your content is shared across social media, you shall seek higher brand awareness.
Mind you well, Facebook is a master place to have a wonderful online reputation.
2. Videos Have a Higher Chance to be Viewed
According to social media today, live video is not the only type of video content getting a lot of exposure on Facebook – video posts, in general, reach a larger audience, on average.
A study by Social Bakers says that the average video post generates 135% greater organic reach when compared to photo posts.
There are various YouTubers who post a lot of video content on Facebook as well.
TIP: We recommend you read our detailed blog on video marketing statistics, which shows the statistics of video marketing on Facebook and will help you to understand its benefits on your business.
3. Keep Updating Your About Section
Updating the About section under your Cover Photo is an easy approach to generate traffic to your website.
You can share important information about your company such as your address, phone number, website, and more. And you can also provide details regarding your services, products, menus, price, events, and special offers.
The about section is one of the few places where you can hyperlink, and you can take the most advantage of it. Before providing a link to your Page (including “www…”), give a brief description of your business.
4. Do Optimize for Search Engine
All of you must be aware that in order to make your website successful, you need to optimize it for search engines. But, no one considers it while building their Facebook page.
But Guess what? Google also crawls your Facebook page. Just like your website, you should stuff the description with keywords.
You just need to update the Description, Mission, Awards, and Products sections in the same place you updated the About section (Admin Panel > Edit Page > Update Info), using relevant keywords.
And that’s it, Google will find you!
But in order to optimize your Facebook page according to the Search engine, you must need the appropriate skills.
And that’s where IIDE’s Online SEO Course will help you. The course is designed by industry experts and professionals, and it will give you all insights about Search engine optimization, which you can further use to grow your business.
5. Create a Calendar for Your Content
Creating a calendar for your content is something that will help in smooth functioning. However, having structure is extremely beneficial, especially in the early stages or if you have numerous persons managing the Page.
Create a schedule to set expectations. Make a list of all of your content ideas. Then start planning out the themes for each day of the week, as well as who will be posting the content, what they will be posting about, and at what time they will post.
You don’t have to stick to the timetable exactly; it should be fluid and natural, but having a starting point is helpful!
6. Tell Your Story With a Cover Photo
A photograph is worth a thousand words. Your 851*315 cover photo will tell your audience whether you’re worth liking or not.
This is an important stage that should not be overlooked. Hire a photographer or designer if you aren’t one.
You must use graphics to express your brand’s story so that consumers understand what you’re all about right away. Avoid using too much copy, and make sure you respect Facebook’s Cover Photo guidelines!
7. Use an Engaging Profile Photo
As all of you must have heard this quote, “The first impression is the last impression”.
And hence, your profile photo is important for the first impression, because the first thing which your audience will see on your Facebook page is your profile photo. And the profile photo will also be viewed by your audience whenever you post something.
So make sure that you put some thought into this. It might be your logo or your personal photo. But try to use an engaging image.
And by going through the top 9 tips to create amazing photos for social media success, you will get a clear idea of what exactly you need to do for creating an engaging photo.
8. Promote Your Page
Now that you’ve built your Page, make sure you get someone to read it! Begin by doing the following:
- Invite friends and relatives who have an interest in your business,
- Invite your existing customers,
- Create store signage with a call-to-action to “like” your page!
- Add call-to-action to your receipts,
- Add a Facebook link box to your website,
Use these all techniques to promote your page. Everything is either free or very close to being free.
9. Use Your Insights
Usually, various brands and companies ignore Facebook insights. But you shouldn’t.
Facebook Insights are exceedingly… informative! You’ll have a better sense of what types of content your audience responds to and when they’re more likely to engage if you use it correctly.
It helps you to reach your audience at the right place and at the right time. And if you’re ignoring these insights then you’re missing something very important.
10. Keep it Short
Posts with 80 characters or less receive 23% higher interaction than longer posts. Status plays an important role as they are a short and concise form of posts.
However, the new features of Facebook allow the short statuses to appear more frequently in comparison to the other statuses.
11. Respond to Your Audience
This isn’t a one-way street! Your work for the day does not end when you share an update. Your audience will like or perhaps comment if you do it correctly.
When they leave a comment, it means they want to interact with you. Take them up on their offer! Continue the discussion. Respond to what they’re saying. Make sure to increase the engagement and interaction as much as you can.
Take care of them! Ignoring them means passing up a chance. Responding will increase the number of brand advocates!
Bonus: If you want to learn how to build the right target audience on Facebook, then go through our detailed blog on the 10 best ways to build an effective target audience on Facebook.
Don’t limit yourself to sharing status updates. Don’t just send out links. Give everyone a taste of everything. Don’t stick to a particular thing.
That doesn’t mean you shouldn’t pay attention to status updates and links. You are welcome to share them as well.
However, you can also exchange videos and photographs. Share other people’s content. Also, for fast questions and feedback, utilise the Questions app.
Last but not least, try to make things interesting!
13. Schedule Your Posts
Facebook Insights and scheduling posts go together. When you use Insights, you might discover that the best times to publish aren’t when you’re accessible. Make those posts a priority!
You might also have an international audience. If that’s the case, you’re unlikely to be online at times when your audience on the other side of the world is waiting for your posts. You’re squandering an opportunity!
Make those posts a priority! When you’re writing your post, simply click the clock icon to choose the best day and time to publish it. Just be careful not to rely too heavily on scheduling!
14. Run Facebook Ads to Increase Engagement
Don’t feel sorry for yourself if only 16% of your followers view an important post. Understand that, due to the length of time spent online, not much more should be expected. Accept it!
Promoted Posts should be used to increase the engagement rate. Pay $5 or $10 to reach out to more of your audience.
Don’t be limited by when they are online. Promoted Posts are a great approach to increase the number of people who are interested in your content.
Must Read: How to Increase Engagement on Facebook
Running Facebook ads to promote your business is a very crucial component for any kind of business and we strongly recommend you to do that.
Hence, if you need any kind of help in this regard, IIDE offers digital marketing corporate training that is completely tailored to your goals and intended objectives.
We can help you develop and implement strategies that will surely benefit your business and produce greater outcomes.
And, as digital marketing has gained more popularity, large and small businesses have begun to search for skilled digital marketers.
Hence, if you are looking for a job in this industry or want to increase your digital marketing skills to apply to your business, we recommend you sign-up for our online digital marketing course.
That’s about it! That was the end of our blog on How to Manage a Facebook Page. We hope the blog was informative and useful for you. Let us know your views in the comments section given below.