How To Increase Facebook Engagement: Effective Tips & Hacks

Updated on: Apr 15, 2017
how to increase facebook engagement - featured image
With the increase in active Facebook users over the last few years, it’s become a goal for any business to market their brand on social media platforms.

However, marketers are concerned about how to enhance engagement on Facebook due to the frequent changes in the Facebook algorithm. 

And with the current hot topic being how to increase Facebook engagement. Well, don’t worry, we’ve got you covered.

We’ve compiled a list of simple effective strategies that you may apply to surely boost your Facebook engagement.

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Let’s take a look at what Facebook engagement is first, shall we?

Facebook engagement refers to how people interact with your Facebook posts, stories, and other content.

This is a fascinating subject, which is why we’ve devoted an entire guide to it. So, if you’re interested in learning more about Facebook engagement, including how it’s calculated, as well as some great post ideas and stats, visit our blog on What is Facebook Engagement? Explained With Metrics, Calculator, Ideas, And More.

Now, without further ado, let’s have a look at our top 10 recommended Facebook engagement tips.

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Top 10 Tips & Strategies on How To Increase Facebook Engagement 

1. Post When Your Audience Are Online

The more interaction a post generates, the more likely it is to be credited with reach by Facebook’s algorithm.

You quickly improve the probability of receiving likes and comments by publishing when your followers are most active.

According to Buffer research, the optimum time to post to Facebook throughout the week and on Saturdays is between 1 pm and 3 pm. They also discovered that on Thursdays and Fridays, engagement rates are 18 % higher.

2. Make Use Of Videos

Facebook receives approximately 4 billion video views each day, and 500 million people watch 100 million hours of video content on the platform every day.

Mind-Blowing isn’t it? Well, that is just a couple of amazing Facebook video statistics. If you want to learn more about it you can check out our blog on 46 Shocking Video Marketing Statistics That Will Blow Your Mind.

The data above shows that video is an extremely popular form of content consumption. To reach a larger audience and improve interaction, companies must produce and broadcast relevant and unique video content.

As a result, if possible, brands should create and share videos within their Facebook pages. Regularly publishing video material on Facebook is a reasonable strategy, whether it’s animations, ads, or hopping on Facebook Live.

3. Share Top-Performing Content

Sharing content from other creators or companies may seem strange at first, but it’s a great way to expand your audience and form partnerships with other brands and creators. (Before reposting any content, make sure you have permission.)

Let’s take a look at YouTube as an example. We can see Dan Mace’s Unconventional Object Video covering Justin Biber’s song “Peachers” shared by YouTube on their homepage in the image below.

how to increase facebook engagement - repost content

4. Keep Your Posts Brief

On Facebook, shorter postings tend to get more likes, comments, and shares. People like it when a message gets to the point swiftly and concisely.

BuzzSumo studied over 800 million Facebook posts in 2016. According to their research, posts with less than 50 characters “were more engaging than lengthier posts,” according to their research.

According to Jeff Bullas’s more exact analysis, postings with 80 characters or fewer generate 66% greater engagement.

If you’re interested, we also go over some pretty cool Facebook engagement post ideas. So if you are, make sure to read our blog on what is facebook engagement for a more in-depth explanation.

5. Add Call-To-Action in your Posts

It’s perfectly OK to include a call to action in your posts. As a result, you’re giving your followers a voice and reminding them that they want to hear from you.

Simply include a question in your message, make a poll, or even use quizzes to do this.

As seen above, CTA pots inspire people to interact with the brand. It also aids in the friendly promotion of the brand and can lead to the development of goodwill.

Encouragement, debate, and discussion are all good things but don’t demand them.

how to increase facebook engagement - call to action posts

6. Use Memes

Memes are all about building a community and engagement by sharing something that everyone in your group can understand. It’s a method to foster a sense of belonging, something that social media platforms like Facebook have mastered for years.

We can’t emphasize enough the importance of using memes. It promotes interaction and fosters a friendly relationship with your audience.

If you want to learn more about how to use memes to grow your brand, check out our blog on How To Use Memes Effectively For Your Brand – Your Complete Guide.

7. Interact With Your Audience

Posting interactive content is only half of the equation for increasing engagement; the other half is responding to your audience’s comments.

If someone takes the time to comment on your post, you need to return the favor.

Consumers prefer engagement with companies, which is why so many businesses that respond to comments receive greater interactions.

Taking the time to respond to people demonstrates that you are paying attention to them. This is an excellent appearance from a branding standpoint, and it also promotes future fan engagement.

8. Study The Most Popular Posts On Your Site.

Analyzing your previous posts can sometimes be the secret to improving Facebook interaction.

Rather than treating a post that has received a lot of likes, shares, and comments as a surprise, you should take efforts to reproduce the same content again.

It could be a series of memes, an informative post, or a call to action. Instead of always trying out new methods, you should look at your top-performing content. Again, the activity of your fans is crucial in determining what to post.

9. Be Educational

Users wish to grasp information. They wish to know top how to earn 30,000 a month while you go to college, the best skills to add to the resume, the top 5 skills to be learned in 2021, and whatnot.

As a result, make sure you include educational content or links to it. You can also publish a video that teaches you a new skill.

You can take a look at an example with the image below.

Educate your audience. Give insights on how to use a product, how to hire your services, interesting facts, and way more. Be informative and be sure to also info-graphics to make it more appealing. After all, no one likes to see strings of sentences only.

how to increase engagement on facebook - be educational

10. Test And Measure Everything

There are several ways to learn what your fans enjoy and don’t like on Facebook.

According to statistics, video posts receive the most interaction, however, this may not be the case for your brand. Perhaps your fans can’t get enough infographics or quiz-related posts.

Testing is a vital component of fine-tuning any marketing approach, and we recommend that you do it.

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So, if you require assistance in this regard, IIDE offers digital marketing corporate training that is totally customized depending on your aims and desired outcomes.

We can assist you in developing and implementing tactics that will undoubtedly be beneficial and yield better results.

And, as digital marketing has grown in popularity, businesses large and small have begun to actively seek out digital marketers.

So, if you’re looking for a job in the industry or just want to brush up on your skills, we recommend taking our online digital marketing course.

That concludes our article on how to increase Facebook engagement. We hope you learned something new and will put the advice we provided above into practice.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

1 Comment

  1. Pawan

    Very nice information thanks you so much


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