Comprehensive Marketing Mix of Lakme – With Complete Company Overview

Lakmé is one of the leading and trusted cosmetic brands in India. This homegrown brand gained nationwide popularity when the Bollywood actor, Rekha, known for her bold and rustic makeup aesthetics, became the brand’s face. Lakmé has set a bar for the standard of beauty in the market and continues to dominate the industry even after five decades.

Excited to learn the Marketing Mix of Lakmé’? Well, we got you covered! We have listed down 4P’s of marketing strategies of the brand in this blog. But, before diving into that, let us first learn about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 2, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]