Decoding the Success: The Marketing Strategy of Hinduja Global Solution

Updated on: Feb 4, 2024
marketing strategy of hinduja global solution

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In our previous discussion, we delved into the marketing approaches of LAKME, a product, and Hinduja Housing Finance Ltd, which was quite enlightening. This article will focus on the marketing strategy of Hinduja Global Solutions Ltd, providing you with a deeper understanding of the company.

The marketing strategy of Hinduja Global Solutions Ltd is the main focus of our discussion.

Marketing is a fundamental aspect of a company’s identity and has the potential to either build or destroy that organization. As people worldwide have transitioned to digital platforms, so has marketing.

If you’re intrigued by contemporary digital marketing, IIDE’s Free MasterClass on Digital Marketing , led by our CEO and Founder, Karan Shah, is highly recommended. The marketing strategy of Hinduja Global Solutions Ltd is a prime example of this digital shift.

About Hinduja Global Solutions (HGS)– Company Overview

hinduja global solution logo

This company is a part of Hinduja Group which was founded in 1914 by a young entrepreneur from Shikarpur, Parmanand Deepchand Hinduja. A business process management services provider with its headquarters in India is Hinduja Global Solutions Ltd. The firm provides outsourcing solutions, such as back office processing, contact centers, and bespoke

IT services, as well as services for outsourcing business processes and customer contacts that involve both voice and non-voice interactions. Furthermore, it offers marketing and digital enablement services, such as customer experience management, digital enablement, social media engagement, and digital marketing, in addition to consumer interaction services.

The history of the Hinduja Group began in Sindh, the birthplace of the Indus Valley Civilization, where the human species first encountered organized commerce and banking more than 5,000 years ago.

A young businessman from the storied town of Shikarpur in Sindh district (then in unrecognized India), Parmanand Deepchand Hinduja, understood early in life that business success was all about seeing chances and seizing them wherever they presented themselves.

Digital Marketing Academic Challenge 2024 - DMAC

What’s new with Hinduja Global Solutions?

Hinduja Global Solutions (HGS), a prominent company in the field of business process management, has been making considerable progress in its operations. The following are some of the most recent advancements:

  1. Merger with Nxtdigital: The amalgamation of HGS and Nxtdigital has been endorsed by the shareholders. The board of HGS has ratified the purchase of Nxtdigital’s media and digital operations.
  2. Divestment of Healthcare Services: HGS has relinquished its healthcare services sector to funds in association with Baring Private Equity Asia (BPEA).
  3. UK Contract: The UK branches of HGS have secured a contract valued at Rs 2,100 crore, with the purpose of delivering essential customer support to UK residents for a preliminary duration of two years.
  4. Next-Gen Accelerator for Contact Centers: HGS has launched a Next-Generation Accelerator for Contact Centers that leverages the capabilities of Generative Artificial Intelligence.
  5. Closure of Trading Window: HGS has declared the discontinuation of the trading window for transacting in the company’s equity shares starting from Monday, January 1, 2024.

Buyer Persona of Hinduja Global Solutions

Buyer’s Persona






20 years




  • Driven by the need to provide efficient and effective healthcare services.
  • Desire to leverage technology to improve patient outcomes and streamline operations.

Interest & Hobbies

  • Interested in the latest technological advancements in the healthcare industry.
  • Attends webinars and conferences, and networks with other professionals in the field.
  • Likely to be interested in AI and automation.

Pain Points

  • Challenge of integrating new technologies into existing systems.
  • Struggles with attracting and retaining skilled employees.
  • Financial investment required for implementing new technologies.

Social Media Presence

  • Instagram
  • pinterest
  • Facebook
  • Tinder

Marketing Mix of Hinduja Global Solutions

Hinduja Global Solutions (HGS) is a leading business process management company that has been making significant strides in its operations. It provides a wide range of services to various industries, leveraging technology and human expertise to deliver optimal solutions. Here’s a breakdown of the 4 Ps of marketing for HGS:

  1. Product: HGS provides an extensive array of services, encompassing customer engagement management, business process management, digital enablement, digital marketing, social media engagement, fulfillment services, analytics and insight, automation, transaction services, and human resource outsourcing solutions. Their primary objective is to enhance the customer experience through these offerings.
  2. Price: The pricing approach of HGS is not disclosed to the public. Nonetheless, the firm’s stock price and financial health can be monitored on numerous financial platforms.
  3. Place: HGS operates on a global scale with facilities in Canada, France, India, Jamaica, the Philippines, the Netherlands, the UAE, the UK, and the US. Originating from Bangalore, it has expanded to employ over 44,200 individuals across 68 service centers in seven countries.
  4. Promotion: HGS advertises its offerings through a variety of mediums. It has introduced a new vision and brand identity that is digitally-led, demonstrating its transformation into an organization that is digitally-focused and people-oriented. For promotional purposes, the firm also utilizes its website and other digital platforms.

Marketing Strategy of Hinduja Global Solutions (HGS)

Currently, 135 clients (excluding those for payroll processing) from sectors like Healthcare & Insurance, Banking & Financial Services, Consumer Products, and Telecommunications, Technology & Media are served by HGS. The company’s global delivery network is extensive, with 58 centers employing over 25,700 people worldwide.

To aid in client expansion, the marketing strategy of Hinduja Global Solutions includes offering digital marketing and social care solutions. These solutions are designed to attract prospects, engage with clients, enhance their brands, and improve communication efficiency.

Being fully aware of client psychology, the marketing strategy of Hinduja Global Solutions involves providing support across various platforms and channels at every stage of the customer journey. This strategy aids brands in building trust and loyalty through customer acquisition, customer retention, and revenue growth.

The marketing strategy of Hinduja Global Solutions also includes a comprehensive range of services that empower companies by facilitating connections in the digital landscape and enhancing their discoverability.

Marketing Campaigns 


The company as of now doesn’t have many marketing campaigns but it should soon be introduced in the market as it will help the company reach and contact the target audience and will help in acquiring customers in selling more products and services.  

Mobile app is also not available for this company

Video Marketing Campaign

Social Media Marketing

A strategy is necessary for growing a successful online community. A social media solution tailored to your business and target market is available from HGS Interactive. Based on data and research, we collaborate with your internal teams to create calendars and campaigns that appeal to your customers and bring in fresh leads.

We offer marketing services that include brand voice development, calendar construction, text, creative, and video production. We also build strategies and implement content plans. For continuing, sporadic, and crisis communications, our team is completely prepared.

 Hinduja Global Solutions (HGS) has a lot of followers on social media marketing as

Facebook: 377k followers

HGS follower

Instagram: 11k followers

HGS Instagram follower

LinkedIn: 197k followers

Linkedin HGS follower

By the above stats, we can consider that HGS has a major following on Facebook.

SEO Strategies

SEO Strategy

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing

As you can see Hinduja Global Solutions (HGS) 8 has 18,055,757 organic keywords, which is a respectable number. This indicates that Hinduja Global Solutions (HGS)

digital marketing is getting a significant amount of insights.

Also, the traffic per month is very high. Hence, Hinduja Global Solutions (HGS)

Has an amazing SEO strategy and is working hard enough to keep the company soaring in the Google organic SERP results.

Influencer Marketing

Scope of Digital Marketing in Banjaran

Anirban Lahiri, Asia’s No. 2 golfer, has joined Hinduja Global Solutions Ltd (HGS) as its brand ambassador.

The affiliation with the top golfer would help HGS, the first BPM firm to have a brand ambassador in the worldwide market, further develop its brand, support business growth, and improve brand recognition among both new and current clients, the company said in a statement. HGS has participated in and sponsored many international golfing competitions over the past few years, including the Ryder Cup in the US and the CG Cup in Dubai.

Anirban Lahiri, a golfer, was appointed brand ambassador for HindujaGlobal Solutions Limited during a press ceremony on November 26, 2015, in Bengaluru.

E-commerce Strategies

E commerce strategy

In talking about e-commerce strategies Hinduja Global Solutions (HGS) has an online portal where people can log in sign up and know about further data. 

Content Marketing Strategies

Hinduja Global Solutions is a lot active on social media. Especially Facebook and Twitter where they find their major target audience.

HGS team members regularly issue press releases and participate in interviews. Connect with us for views and news on CX, BPO, and digital topics.

Also they collab with newspapers like The Economic Times, The Times of India, etc.

Top Competitors of Hinduja Global Solutions

Here are some of the top competitors of HGS in India:

1. Top Competitors in India

  • Airan Ltd.
  • Allsec Technologies Ltd.1
  • AXISCADES Technologies Ltd.
  • Firstsource Solutions Ltd.
  • eClerx Services Ltd.
  • Vakrangee

2. Top Competitors Internationally

Hinduja Global Solutions (HGS) is a leading business process management company with a global presence. It faces competition from several other companies in the same sector internationally. Here are some of the top international competitors of HGS:

  • Startek
  • Teleperformance
  • Gentrack
  • Alta Resources
  • Genpact
  • WNS (Holding) Ltd

Failed Campaigns of Hinduja Global Solution

  1. Family Feud: The Hinduja family, which owns HGS, has been involved in a feud. Srichand Hinduja’s daughters, Vinoo and Shanu, have stepped forward to challenge an accord reportedly signed by the brothers on the ways to split the family empire.
  2. Resignation of Board Members: In September 2019, the third-generation members on the board of Hinduja Global Solutions resigned which consisted of the Chairman Ramkrishan, the co-chairperson Shanu and the Director Vinoo, following differences between them.
  3. Income Tax Investigation: The Income Tax department conducted a survey operation at Hinduja Global Solutions as part of a tax evasion investigation.
Digital Marketing Academic Challenge 2024 - DMAC


As a leading corporation, HGS offers a variety of services in the realm of business process management. These include business process outsourcing, back office processing, contact center services, and bespoke IT services, along with voice and non-voice-related client interactions.

The marketing strategy of Hinduja Global Solutions also encompasses marketing and digital enablement services, such as consumer interaction services, digital enablement, social media engagement, and digital marketing services.

The pandemic has had a significant impact on every industry, causing a major shift in digital marketing. Data on digital marketing reveals that approximately 60% of the global population uses the Internet. This figure has seen a 20% increase over the past two years, largely due to the pandemic and the surge in online commerce. The reputation of a well-established company is of utmost importance.

The marketing strategy of Hinduja Global Solutions recognizes that a company’s brand image can be built or shattered by its advertising techniques. Through digital marketing, the marketing strategy of Hinduja Global Solutions enables the creation of successful campaigns and allows for quick rectification of any errors.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Hinduja Global Solutions has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of  Hinduja Global Solutions, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for reading, and please feel free to comment below with your opinions on this case study of Hinduja Global Solutions’ marketing approach.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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