Case Study: A Deeper Insight Into the Marketing Strategy of Lush

In this blog, we will be Dissecting the Innovative Marketing Strategy of Lush taking a deep dive into the world of  yet another leading cosmetics brand that is anything but ordinary. With a strong presence in over 50 countries, the use of the wildly colorful and playful nature of products has helped it win millions of users around the globe.

This blog will peel back the layers of Lush’s marketing strategy, exploring the mix of tactics that have helped them carve out a huge chunk of the market. We’ll delve into their unique approach, analyze their competitors’ strategies, and run a quick analysis to figure out who’s got the competitive advantage when it comes to social media strategies.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 4, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.