Unveiling the Marketing Strategy of Mfine: A Deep Dive

In our previous blog, we got to know about PristynCare.But the most unique and innovative E-hospital brand “Mfine” made it easy for today’s tech 

World to consult a doctor online. It commenced in 2017. Expansion of the health-tech assiduity is being driven by the vacuity of affordable healthcare paired with sustainable mobility. The medical technology business is growing due to changing terrain, better healthcare delivery and backing styles, and a changing case profile.

As we all know, in today’s digital world, where every brand and company mainly focuses on Marketing 

their products. Last month, Mfine onboarded Bollywood actor Sonu Sood as its brand ambassador announcing the company’s at-home telemedicine and consult services and COVID-19 antibody tests.

Interested in new-age digital marketing, then you should check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah

In this, we are going to discuss the Marketing Strategy of Mfine and their Strategies

So let’s jump into the topic.

About Mfine

mfine site logo

Founded in 2017, Mfine is an on-demand, digital primary healthcare platform that offers professional diagnostics and health check-up services that will be availed from the comfort of a home, office, or maybe a spa. Since its inception, Mfine has redefined the first healthcare sector.

Driven by the eagerness to provide care, impelled with an unwavering specialization in quality, and steered by ground-breaking artificial intelligence, Mfine’s endeavor has always been to make good health more accessible, reliable, and hassle-free to all or any. With the assistance of Mfine, users can instantly consult doctors online and obtain health checks at home – all through the tap or click of a button

MFine raised $ 17.2 million in serial B in 2019. To date, it’s raised $ 44 million. the company, however, didn’t disclose details about valuation. With over 4,000 doctors from 600 reputed hospitals covering 35 specialties on the platform, MFine provides users with on-demand access to quality medical aid.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Feb 4, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.