Some brands have grown exponentially since their inception. ExxonMobil is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think ExxonMobil’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About ExxonMobil
ExxonMobil is an American multinational oil and gas corporation incorporated in New Jersey, the United States. The company deals in the production and exploration of Crude oil, Oil products, Natural gas, Petrochemicals and Power generation. The company was formed through the merger between Standard Oil company of New Jersey and New York named Exxon and Mobil which was founded by John D. Rockefeller.
ExxonMobil has a strong market position with always holding its ranking in the top 5 largest United States corporations by total revenue. It is the largest refiner in the world and one of the world’s Big Oil companies. It operates in most of the countries and has explored every continent for crude and natural gas. As of FY 2015, Exxon has 23 refineries in 14 countries and has a distillation capacity of 136000 barrels per day.
Now that we are discussing ExxonMobil, let’s take a look at their marketing strategy too.
What’s new with ExxonMobil?
Here’s what was buzzing around ExxonMobil recently:
- ExxonMobil and Linde announce long-term commercial agreement for carbon capture and storage (CCS)
- ExxonMobil starts up one of the largest advanced recycling facilities in North America
- ExxonMobil invests in biofuels company LanzaTech
- ExxonMobil joins the Oil and Gas Climate Initiative (OGCI)
- ExxonMobil publishes its first-ever Advancing Climate Solutions Progress Report
- ExxonMobil announces plans to reduce methane emissions by 70% by 2025
- ExxonMobil launches a new initiative to support STEM education
- ExxonMobil is named one of the “World’s Most Admired Companies” by Fortune magazine
- ExxonMobil is awarded a contract to develop a new oil and gas field in Guyana
- ExxonMobil’s stock price reaches a new all-time high
Let’s now understand the target audience of ExxonMobil better with the help of a buyer persona.