Previously we looked into the SWOT Analysis of a global energy and petrochemical conglomerate, Shell. In this case study, we will analyse the SWOT Analysis of BP.
BP, formerly known as British Petroleum, is a global leader in the oil and gas industry. They are also involved in the refining, marketing, and supply of petroleum products, as well as in the production and marketing of chemicals, gas and power generation, and the production of photovoltaic (solar) cells.
BP’s marketing game has helped them to tap into new areas throughout the world. Marketing develops in response to current consumer trends and interests. If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.
Before we delve into the SWOT Analysis of BP, let’s have a look at the company, its history, financial situation, products, and competitors.