In-depth SWOT Analysis of BP – Company Overview and Highlights

Previously we looked into the SWOT Analysis of a global energy and petrochemical conglomerate, Shell. In this case study, we will analyse the SWOT Analysis of BP.

BP, formerly known as British Petroleum, is a global leader in the oil and gas industry. They are also involved in the refining, marketing, and supply of petroleum products, as well as in the production and marketing of chemicals, gas and power generation, and the production of photovoltaic (solar) cells.

BP’s marketing game has helped them to tap into new areas throughout the world. Marketing develops in response to current consumer trends and interests.  If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE. 

Before we delve into the SWOT Analysis of BP, let’s have a look at the company, its history, financial situation, products, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]