In our previous article, we learned in detail about the marketing strategy of Complete Marketing Strategy of Exide Industries With a Company Overview & STP Analysis
In this article, we will delve deeper into the marketing strategy of Amara Raja Batteries, a leading global conglomerate business based in India.
One of the largest business conglomerates in India, Amara Raja has interests in a variety of industries, including the production of lead-acid batteries (under the AMARON brand), power conversion products, sheet metal products, precision components, electronic products, infrastructure development, industrial services, food processing, and media and entertainment.
One of India’s top producers of automotive and industrial batteries is the Amara Raja Group of Companies, whose flagship company is Amara Raja Batteries Limited.
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This article will provide an in-depth analysis of the marketing strategy of Amara Raja Batteries. However, before we delve into that, it’s important to first understand the company’s history, its target audience, and its digital footprint.
Let’s begin with a brief overview of the company.
About Amara Raja Batteries

In the Indian storage battery market, Amara Raja Batteries Limited (ARBL) is a market leader in terms of technology and one of the biggest producers of lead-acid batteries for both industrial and automotive applications.
the workforce of 15,000+ employees across 7 firms that operate 16 businesses, and at the center of it all is our people. We take pride in creating a stimulating work environment with principles that encourage each of us to grow as people.