Comprehensive Marketing Strategy of Amara Raja Batteries |IIDE

In our previous article, we learned in detail about the marketing strategy of Complete Marketing Strategy of Exide Industries With a Company Overview & STP Analysis

In this article, we will delve deeper into the marketing strategy of Amara Raja Batteries, a leading global conglomerate business based in India.

One of the largest business conglomerates in India, Amara Raja has interests in a variety of industries, including the production of lead-acid batteries (under the AMARON brand), power conversion products, sheet metal products, precision components, electronic products, infrastructure development, industrial services, food processing, and media and entertainment.

One of India’s top producers of automotive and industrial batteries is the Amara Raja Group of Companies, whose flagship company is Amara Raja Batteries Limited.

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This article will provide an in-depth analysis of the marketing strategy of Amara Raja Batteries. However, before we delve into that, it’s important to first understand the company’s history, its target audience, and its digital footprint.

Let’s begin with a brief overview of the company.

About Amara Raja Batteries 

Amara raja site logo

In the Indian storage battery market, Amara Raja Batteries Limited (ARBL) is a market leader in terms of technology and one of the biggest producers of lead-acid batteries for both industrial and automotive applications.

the workforce of 15,000+ employees across 7 firms that operate 16 businesses, and at the center of it all is our people. We take pride in creating a stimulating work environment with principles that encourage each of us to grow as people.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Feb 4, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.