End-to-End Marketing Strategy of Emirates Airlines

An airline famous for offering luxury to the economy class, Emirates has really won it big in the global airline industry. Founded by the Dubai Government, Emirates started with just two aircraft and now it has expanded its empire with almost 263 aircraft.

In this case study, we will do an in-depth analysis of the Marketing Strategy of Emirates Airlines along with best campaigns, failed campaigns, top competitors, digital marketing strategies, buyer persona & much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]