ICICI Bank Business Model: Technical Analysis

The business model of ICICI Bank integrates a diverse range of financial services, innovative digital solutions, and customer-centric strategies. This article delves into ICICI Bank’s market share, product offerings, customer base, revenue model, and competitive landscape, offering a comprehensive analysis of the bank’s success.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]