Simplified SWOT Analysis Of Vodafone Idea

Here, we will look at the SWOT analysis of Vodafone Idea.

Vodafone Idea Limited, commonly known as Vi, stands as a telecommunications powerhouse in India with its headquarters strategically located in Mumbai and Gandhinagar. This pan-India GSM operator has etched its mark in the industry by delivering a comprehensive range of services, including 2G, 3G, 4G, 4G+, VoLTE, and VoWiFi.

Boasting a robust subscriber base of 269.03 million as of 2018, Vi proudly holds the title of the third-largest mobile telecommunications network in India and an impressive 10th position globally.

 In an era where the world is rapidly transitioning online, Vi has adeptly adapted to the changing landscape of marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

If you’re as curious as we are about Vodafone Idea’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Vodafone Idea, but before that let us look at the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Mar 20, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.