Innovative Marketing Strategy of Xpressbees: The Secret Behind Success

Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.

Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.

Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.

Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.

About Xpressbees Courier Service

marketing strategy of xpressbees-logo

Xpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.

The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. 

In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.

marketing strategy xpressbees-data

Xpressbees’s competitors

Xpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.

As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Apr 19, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.