Innovative Marketing Strategy of Xpressbees: The Secret Behind Success

Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.

Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.

Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.

Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.

About Xpressbees Courier Service

Xpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.

The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. 

In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.

Xpressbees’s competitors

Xpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.

As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.