Innovative Marketing Strategy of Xpressbees: The Secret Behind Success

Updated on: Jun 17, 2023

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Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.

Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.

Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.

Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.

About Xpressbees Courier Service

marketing strategy of xpressbees-logo

Xpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.

The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. 

In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.

marketing strategy xpressbees-data

Xpressbees’s competitors

Xpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.

As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.

Digital Marketing Academic Challenge 2024 - DMAC

Marketing Strategy of Xpressbees

In an interview with TechCircle, Amitava Saha, founder, and CEO of Xpressbees spoke at length about how the company has handled the epidemic, its performance over the past year, and plans for the coming year.

Xpressbees competes with several established firms and startups, including Delhivery backed by SoftBank, which became ultimate last year, and Ecom Express, located in 2400 Indian cities.

Xpressbees is looking for an opportunity in the D2C segment (specifically for consumers), offering end-to-end services to products.
The firms have created more than 150,000 jobs to accommodate the growing demand for orders. Xpressbees works with more than 30,000 delivery staff.

marketing strategy of Xpressbees

As a part of the marketing strategy of Xpressbees, it is expanding as a business by serving various industries and partnering with many brands to offer a varied range of services. Lets us have a look at them.

Industries served by Xpressbees

1. E-commerce
2. Healthcare
3. Banking and finance
4. Food and groceries
5. Heavy Machinery
6. Consumer goods
7. Automotive and auto parts

Brands Xpressbees is Associated with

marketing strategy of xpressbees-patners

marketing strategy of xpressbees-partners

Services Offered by xpressbees

marketing strategy of xpressbees-services

1. B2C Xpress

100+ years of combined eCommerce leadership experience and unwavering focus on technology come together to provide effective product delivery and increase customer satisfaction.

Advantages of XpressBees:

• Testing and performance of final durability

• Same Day Delivery  (SDD) / Next Day Delivery (NDD)

• SMART transport planning and delivery framework

• Seamless Reverse Logistics

• Bespoke offerings are tailored to suit each client’s unique needs

• Delivery partners who choose new products, presentations, and test stages

2. B2B Xpress

An expert in providing new solutions for our clients, XpressBees is a real Logistics Management provider.

Advantages of XpressBees:

• Multiple transportation solutions

• SMART transport planning and delivery framework

• Bespoke offerings designed to meet each client’s unique needs

• Delivery partners who choose new products, presentations, and test stage

3. Cross-border entry

At XpressBees, the transport gap between India and the rest of the world is closed. The focus is to provide clients with a simple, seamless, door-to-door service, no matter how much your luggage needs to cross.

Advantages of XpressBees:

• Multiple modes – air, face, sea

• Show fulfillment

• Consolidation centers

• Free trading infrastructure

4. 3PL (External Structure)

Through our well-organized, well-established fulfillment centrestheirperiodIf spread across the country, we offer comprehensive product-filling services for all types and businesses.

Advantages of XpressBees:

• High-performance centers

• B2B and B2C integrated framework

• Single integration with Orchestration

• Transaction price

• Standard product

• Bespoke offerings are tailored to suit each client’s unique needs

marketing strategy of xpressbees-services

Xpressbees is a trusted product in the e-commerce series. It has strong customer access to a strong market. Xpressbees franchise works with the following policies and terms to meet the daily needs of clients. These have enhanced customer acquisition and become an integral part of the marketing strategy of Xpressbees.

1. Short delivery time 

marketing strategy of xpressbees

To cope with today’s competitive world, Xpressbees offers instant service. Thanks to a different model of the company, customers receive delivery on the same day of the order. However, it may sometimes extend to the next day delivery. With such fast service for the Xpressbees franchise, you get good customer reviews.

2. Cash On Delivery

marketing strategy of xpressbees

The Xpressbees franchise allows cash on delivery to all accessible pin codes around the globe. This is the most important step taken by a company to seek customer benefits. In the event of a discrepancy, the COD amount is sent directly to the customer account.

3. Try before you buy 

marketing strategy of xpressbees

Allowing customers to test products on delivery can enhance your Xpressbees franchise discussions. If so, the delivery manager should wait for the customer to try out the product and provide an update. In the event that customers are not satisfied with the product, they can return it to the service manager on the day of delivery. This is how you can reduce the cancellation efforts of a delivery officer and reimbursement costs.

Digital Marketing Academic Challenge 2024 - DMAC


Since 2015, Xpressbees has gained a reputation for its hard work in the market. Also, starting a franchise business under the name of a well-known brand is worth the investment. This service is expected to dominate the market and improve.  The organization is a competitive advantage in terms of achieving key objectives and future development in the new business market.

The marketing strategy of Xpressbees needs to be planned and improved accordingly to beat the growing competition. Companies need to plan their business tactics and marketing plan to grow and flourish. Digital marketing is the need of the hour for companies. Companies should know how to develop effective digital marketing strategies

We hope this blog on the Marketing Strategy of Xpressbees was both engaging and helpful and you had a good insight into the company and its marketing strategy. If you like to read such analyses like the case study on the Marketing Strategy of Xpressbees do check out our Knowledge Portal. Share your views on the marketing strategy of Xpressbees in the comment section below.



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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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