The Step-wise Marketing Mix of ICICI Bank with Detailed 4Ps

ICICI Bank is the Indian Private Bank’s largest industrial credit and investment corporation. In India, the world bank claims the second largest of its reserves in terms of market capitalization. 

It is the only bank to cross 1 trillion worth of collections and has a market share of 34%. It is leading in the retail and HNI part with a market share of 65%.

It has been implementing some of the superior tactics in the market making it the market leader.

Thus this makes us keen to know the marketing mix of ICICI bank.

Before we start exploring its marketing mix let us know about ICICI bank as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]