Name: Detailed SWOT Analysis Of Lush - 2025 Study | IIDE
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Reads like it was written by AI -  apart from the mistakes. Utter drivel.

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<div class="raw-html-embed"><ul><li>Natural, ethical skincare.</li><li>Handmade, eco-friendly choices.</li><li>Self-care and well-being.</li><li>Personal values alignment.</li><li>Innovative beauty experiences.</li></ul></div

Motivation

<div class="raw-html-embed"><ul><li>Art, design, creativity.</li><li>Art galleries, exhibitions.</li><li>Photography, DIY (possibly).</li><li>Live music, and cultural events.</li><li>Exploring cafes, and shops.</li></ul></div

Interest & Hobbies

<div class="raw-html-embed"><ul><li>Ethical, sustainable product search.</li><li>Sensitive skin considerations.</li><li>Overwhelming beauty choices.</li><li>Keeping up with trends.</li></ul></div

Pain Points

<div class="raw-html-embed"><ul><li>Instagram</li><li>Pinterest</li><li>Facebook</li><li>Twitter</li><li>Linkedin</li></ul></div

Social Media Presence

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Lush</b></h2><p><img decoding="async" class="wp-image-251348 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880552478-3b96a4e39f801473b19ba5018203821d.webp" alt="SWOT Analysis of Lush - Lush Store" width="584" height="349" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/SWOT-Analysis-of-Lush-Lush-Store.pngw3.webp 584w, https://iide.co/wp-content/uploads/2021/11/SWOT-Analysis-of-Lush-Lush-Store-480x287.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw"></p><p><span style="font-weight: 400;">Lush is a British multinational company. Its headquarters is in Poole, United Kingdom. The labour of Lush has proficiency in designing natural ingredients and skin problem-free and manufacturing vegan cosmetics by their own hands. The company has numerous products in various designs and scents. It has 951 stores in 49 countries worldwide.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">The journey of Lush began way back in the 1970s when Mark Constantine and Liz Weir used to work for different jobs. They both met in a salon where Liz was working as a beauty therapist. Later, with the experience and expertise of both, they started making and selling hair and beauty products; consequently, Lush came into existence.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Lush</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Mark Constantine &amp; Liz Weir</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1995</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Poole, Dorset, UK</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">4,581</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Private</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$ 638.45 Million</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">$ 533.45 Million</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">$ 22.6 Million</td></tr></tbody></table><p><b style="color: #333333; font-size: 22px;">Products by Lush</b></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-251347 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880554349-3c083e124fba05bca28af9ae61b1cd9d.webp" alt="SWOT Analysis of Lush - Lush Cosmetics Products" width="488" height="325"><br><b>(Lush Cosmetics Products, Source: Pinterest)</b></p><p><span style="font-weight: 400;">Lush has a wide range of collections from cosmetics to bubble bars. Some of Lush’s best buys are Snow Fairy Body Spray, Intergalactic Bath Bomb, Cinnamon Roll Bubble Bar, etc.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Skin-care&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make-up</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bath Bombs</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hand-made Soaps</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Personalized Gifts</span></li></ul><h3><span id="Whats_new_with_Lush"><strong>What’s new with Lush</strong></span></h3><p>Check out some current news about Lush:</p><ul><li>Lush is among a number of UK beauty and fashion brands joining India’s Fashion Forum 2023.</li><li>Lush Cosmetics opening a Lush Hair Lab salon in Brighton.</li><li class="article-title">Lush taps into the Barbie craze with a limited-edition collection. A comprehensive selection of personal and beauty care items in the iconic pink colour of the doll is available in the Barbie x Lush Collection.</li></ul><p>Now that we know about Lush let’s understand the target customers of Lush.</p><h3><span id="Target_Audience_of_Lush"><strong>Target Audience of Lush</strong></span></h3><p>Young professional women between the ages of 18 and 45 make up Lush Cosmetics’ main target demographic. These women have advanced degrees and make middle-to-high salaries. They often live in cities or close by as well.</p><p>Look at the buyer’s persona for Lush provided below for more clarity:<br></p><p><span style="font-weight: 400;">Now that we understand the company’s key business, let’s look after the SWOT Analysis of Lush.</span></p><h2><b>SWOT Analysis of Lush</b></h2><p><span style="font-weight: 400;">A SWOT analysis compares an organization’s strengths, weaknesses, opportunities, and threats against those of its competitors. It’s a fantastic tool for determining whether a company is prospering, failing, or expanding. So, let’s look at the SWOT analysis of Lush.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Lush, refer to the infographic below:</span></p><p><img decoding="async" class="wp-image-251349 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880555754-b910c8c9b94f7b7ed1f46259fe6dcb62.webp" alt="SWOT Analysis of Lush - SWOT Infographics of Lush" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/SWOT-Analysis-of-Lush-SWOT-Infographics-of-Lush.pngw3.webp 750w, https://iide.co/wp-content/uploads/2021/11/SWOT-Analysis-of-Lush-SWOT-Infographics-of-Lush-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Lush.</span></p><h3><b>Strengths of Lush</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Customer Experience:</b><span style="font-weight: 400;"> Lush has proven to be the no:1 cosmetics brand in the United Kingdom because of the marvellous experience that it provides to its customer. While walking in the store customers can sample any product before buying one. The products are placed without any packaging for customers to observe and breathe the aroma of the products.</span></li><li style="font-weight: 400;" aria-level="1"><b>Corporate Social Responsibility:</b><span style="font-weight: 400;"> Maintaining a healthy CSR is one of the most important steps a company can take into consideration. Since the birth of Lush the company has maintained a strong CSR. It has started a few campaigns in support of environment-friendly products, and eco-friendly packaging processes.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Unique Production:</b><span style="font-weight: 400;"> Lush is using organic natural vegan ingredients to manufacture almost 70% of its products whereas 30% contains animal ingredients unfertilized eggs, beeswax, and honey partnering with suppliers to bring them the best available raw materials. They believe in keeping it 100% natural. These products are carefully experimented with and tested on real human skin before they enter the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Packing Budget:</b><span style="font-weight: 400;"> Lush prefers selling their product either without packaging or with unique inexpensive and eco-friendly packaging. They use something called starch-based peanuts instead of polyester beads which is, without doubt, the most affordable option; however, do not start chewing it between your teeth.&nbsp;</span></li></ul><h3><b><br>Weaknesses of Lush</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Store Location: </b><span style="font-weight: 400;">Lush has around 900+ stores around the globe; however, the majority of them are not located as individual stores in less popular cities as well as in highly popular cities. The store is located within shopping malls. The maximum number of people would not prefer to visit a shopping mall merely to buy from one shop.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Unable to Catch Up:</b><span style="font-weight: 400;"> In earlier years, Lush was a brand that had fewer competitors as their products were limited to bath bombs and hair care. The disadvantage was that there was not much demand for these products. In recent years, Lush started introducing skincare but that didn’t even result in immense profit.</span></li><li style="font-weight: 400;" aria-level="1"><b>High Store Designing Cost:</b><span style="font-weight: 400;"> To be in the first position regarding customer service, Lush has set high budgets for designing, decorating, and colours. These efforts Lush has made have proven to be successful, but facts cannot be hidden. This budget size is one of the main expenditures of Lush.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Weak Advertisement Strategy:</b><span style="font-weight: 400;"> Lush has not considered bringing innovation in its advertisement strategy. After having various digital platforms, it is a must that businesses use these platforms in their favour. The gate to opportunity is wide open if Lush considers innovating their advertisement strategy.</span></li></ul><p><b>Bonus Tip:</b><span style="font-weight: 400;"> Don’t consider taking the example of only one company, if Lush has set back its foot from social media then this is not the same for all. Digital Media works as a strength for many other big companies. So, learning various digital marketing skills will always benefit you, just like </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">IIDE 13+ short-term courses in digital marketing</span></a><span style="font-weight: 400;"> are benefiting many of the students to upgrade their skill set.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Costly Products:</b><span style="font-weight: 400;"> High-cost products are always a disadvantage for businesses, the same is the case with Lush. Even so, Lush has irresistible manufactured products. It is still a disadvantage to keep pricing on the higher side.&nbsp;</span></li></ul><h3><b><br>Opportunities for Lush</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Phobia of Chemicals:</b><span style="font-weight: 400;"> In this era, people are demanding natural products. In the future, people will even pay a bit higher to protect themselves from chemical reactions and skin problems. There is a chance that overall sales for Lush might increase gradually.&nbsp;&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Investing in Marketing:</b><span style="font-weight: 400;"> Lush barely spends any money on advertisements. Their advertising expense is 0%. It is important for customer engagement, but Lush has been solely relying on ‘brand advocates’.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Enhancing their Vegan Product Line:</b><span style="font-weight: 400;"> Lush has an advantage of a wide range of vegan products with natural-vegetarian ingredients researched, experimented and tested on real human skin by experts. Nowadays, People are showing interest in buying vegan products.&nbsp;</span></li></ul><h3><b><br>Threats to Lush</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>High Competition:</b><span style="font-weight: 400;"> Despite their excellent products, Lush has been unsuccessful in defeating this market competition since the very beginning. Lush must try new innovative strategies to excel in this competitive industry; otherwise, It will lose many customers and sales.</span></li><li style="font-weight: 400;" aria-level="1"><b>Building Brand Trust:</b><span style="font-weight: 400;"> Lush has taken an initiative in the manufacture of make-up products. Lush is not expertise in manufacturing make-up products as compared to already existing competitors, gaining and building trust among its customers is time-consuming and requires a great amount of effort.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Competitors Going Digital:</b> <a href="https://iide.co/blog/benefits-of-digital-marketing/"><span style="font-weight: 400;">Digital marketing is benefiting</span></a><span style="font-weight: 400;"> the competitors of Lush and disappearing from social media will bring lots of drawbacks for Lush. In terms of consumer engagement, advertising, sales, and many more the competitors are an advantage.</span></li></ul><h2><strong>Competitor Analysis of Lush</strong></h2><p>Let’s have a look at the competitors of Lush:</p><ul><li><strong>Natura &amp; Co:</strong><b> Natura &amp; Co</b> is a&nbsp;Brazilian&nbsp;global&nbsp;personal care&nbsp;cosmetics group headquartered in&nbsp;São Paulo.</li><li><strong>Body Shop</strong>: The Body Shop is a British company that creates fragrances, skincare items, and cosmetics.</li><li><strong>Sephora</strong>: Sephora is yet another large-scale French retailer that sells cosmetics and personal care items. To learn more about the brand, look into <a href="https://iide.co/case-studies/marketing-strategy-of-sephora/">Sephora’s marketing approach</a>.</li><li><strong>Bath &amp; Body Works</strong>: An American retail chain that sells candles, soaps, lotions, and perfumes is called Bath &amp; Body Works, LLC. It was founded in New Albany, Ohio, in 1990.</li></ul><p>Lush needs to have a well-planned marketing strategy if it wants to outperform the competition and keep up with shifting market trends. Lush must be current with fashion.</p><p>Before concluding let us see any campaign of Lush that did not work well or faced any backlash.</p><h2><strong>Failed Campaign</strong></h2><h4><strong>Go Naked – A Marketing Campaign of Lush</strong></h4><p>Lush is constantly looking for innovative methods to reduce waste. One of these discoveries led to the company starting to offer its goods using basic packaging.</p><p>Lush promoted its new program with a “Go Naked” commercial. In an effort to promote body positivity, it featured four naked women of all sizes and shapes standing with their backs to the camera.</p><p><img decoding="async" class="wp-image-201215 aligncenter " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880556630-a31633412969a5e5e2e1c795b88090fd.webp" alt="Marketing Strategy of Lush - A Case Study - Marketing Campaign - Go Naked" width="717" height="478" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/06/Marketing-Strategy-of-Lush-A-Case-Study-Marketing-Campaign-Go-Naked.jpgw3.webp 717w, https://iide.co/wp-content/uploads/2021/06/Marketing-Strategy-of-Lush-A-Case-Study-Marketing-Campaign-Go-Naked-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 717px, 100vw"></p><p>In Australia and New Zealand, Lush Cosmetics and the Advertising Standards Board had a falling out over this campaign. The image was labeled “pornographic” and “inappropriate for the family environment of the shopping center,” in accordance with a number of complaints that were received by the Advertising Standards Board.</p><p>As a result, the advertisement received harsh criticism and was later removed.</p><p><span style="font-weight: 400;">This ends our detailed SWOT analysis of Lush. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">All in all, Lush has been maintaining a strong CSR profile and environmental sustainability. This has proven to be beneficial for the company as well as the environment.&nbsp;</span></p><p><span style="font-weight: 400;">Additionally, Lush has excelled all its competition in the United Kingdom, providing the best customer service. It has given a competitive advantage to Lush. On the other hand, Lush must consider developing unbeatable advertisement and </span><a href="https://iide.co/blog/digital-marketing-strategies/"><span style="font-weight: 400;">digital marketing strategies</span></a><span style="font-weight: 400;"> to beat its competition.&nbsp;</span></p><p><span style="font-weight: 400;">This case study concluded that Lush is weak in marketing, but with a huge position in the cosmetics industry. There is a very high competition where marketing plays a crucial role, taking advantage of technology not merely in this industry in which every other company is focusing on digital marketing to rise ahead of each other. </span><span style="font-weight: 400;">If you have the curiosity to learn you may check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Lush has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Lush, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Lush in the comments section below.</span></p></div></div>

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Want to know the SWOT analysis of Lush? We have done an elaborative SWOT analysis of Lush along with some innumerable fun facts and much more!

Detailed SWOT Analysis Of Lush - 2025 Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We have previously written an article on the </span><a href="https://iide.co/case-studies/marketing-strategy-of-lush/"><span style="font-weight: 400;">Marketing Strategy of Lush</span></a><span style="font-weight: 400;">; however, we are back with another blog on SWOT analysis of Lush – a British handmade cosmetics brand.&nbsp;</span></p><p><span style="font-weight: 400;">Lush is around the globe, popular for its organic products ranking in the 44th position worldwide. Did you know? Lush excelled in its competition and ranked as </span><a href="https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=409&amp;year=1184" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">8th best in 2017</span></a><span style="font-weight: 400;"> according to the top 50 Prophet Brands Index and kept this position for 2 whole years.&nbsp;</span></p><p><span style="font-weight: 400;">Lush</span><span style="font-weight: 400;"> has been there for decades. Their products contain absolutely no harmful chemicals and all kinds of ingredients that are proven to cause allergies and skin reactions. Instead, they use well-tested natural ingredients in their products on humans for guaranteed skin safety and these products are designed and manufactured by hand.</span></p><p><span style="font-weight: 400;">Even though Lush is a 1990’s brand, its marketing tactics have been updated with the latest trends. Lush markets its product offline as well as online, but Lush does not trust traditional marketing tactics. Lush’s central focus has been digital marketing since the beginning of digital marketing popularity.&nbsp;</span></p><p><span style="font-weight: 400;">However, if you feel the urge to grasp more knowledge about digital marketing. Give a shot to our </span><a href="https://bit.ly/Survey-On-DigitalMarketing" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Free Masterclass on Digital Marketing</span></a><span style="font-weight: 400;"> especially prepared and brought to the table for beginners by our CEO Karan Shah.</span></p><p><span style="font-weight: 400;">This blog has been written to gain a thorough understanding of Lush company, products, popularity, net revenue, and to give an authentic picture of SWOT analysis of Lush.</span></p></div></div>

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Detailed SWOT Analysis of Lush – Famous For Its Purest Skin Products

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