A Case Study on the Powerful Business Model of Priceline

Priceline is an online travel agency company that primarily focuses on finding discount rates for travel-related proceedings mainly airline tickets and hotel stays. They are entirely owned by Booking Holdings. They’re headquartered in  Norwalk, Connecticut, United States. 

So, have you ever wondered how Priceline precisely deals with a draw to attract its customers? If not, then you’re at the right place. We will cover an in-depth analysis of the Business Model of Priceline, this will include its Advertising Strategy, Brands Distribution, Productivity analysis, and strategy to Capitalize their Opportunities. 

So, we should begin by discovering a bit more about Priceline as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.