5 Best Colleges For MBA In Digital Marketing In Dhaka

Updated on: Feb 6, 2023

Are you looking for colleges that offer MBA in digital marketing in Dhaka? Are you tired of searching for the top colleges in Dhaka that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Dhaka.

Scope Of MBA In Digital Marketing In Dhaka

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Dhaka, to understand the scope of digital marketing even better.

MBA in digital marketing in Dhaka - Job Statistics

(Source: Linkedin.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

mba mobile sticky

Eligibility Requirements For An MBA In Digital Marketing In Dhaka:

Before applying for MBA in digital marketing in Dhaka, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course

How To Apply For An MBA In Digital Marketing In Dhaka? 

Let us have a look at the application procedure for MBA in digital marketing in Dhaka.. To apply for an MBA in Digital Marketing in Dhaka, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in Dhaka:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Dhaka.

Colleges Duration EMI Starting at Placements
IIDE 11 months INR 5,95,000 100% Assured Placements
LCBS Dhaka 2 Years USD 7,800 N/A
BITM 6 Months TK 45,000-60,000 N/A
Coursera N/A N/A N/A
IIM Skills 5 Months INR 29,900 N/A

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Dhaka.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Screenshot 2022 12 16 at 12.05.36 AM

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

 

2. LCBS Dhaka

MBA in digital marketing in Dhaka - LCBS Dhaka logo

With the Prime Minister’s Office’s National Skills Development Authority (NSDA), LCBS is a recognised supplier of skills training.

  • They are Bangladesh’s first and sole CIMA Learning Quality Partner.
  • They are the first and only gold-certified business in Bangladesh, according to ACCA Global.
  • Additionally, they are CIPFA UK’s sole ATP (Accredited Training Partner) and the country office.

Course Syllabus:

Masters In Digital Marketing

You need to contact the institute to learn about the detailed course curriculum.

Course Duration & Fees:

The course duration is 2 years and the fee for the same is USD 7,800.

Course Highlights:

  • Global-Ready Skills in 6 months
  • 18 Months of International Work Experience

Contact Details:

Phone no: +88 09678 505050

3. BITM

MBA in digital marketing in Dhaka - BITM logo

In order to fill the industry’s HR skill gap, BASIS started its own training initiatives in 2007. By establishing the BASIS Institute of Technology and Management (BITM) in 2012 with the help of the World Bank, BASIS institutionalised its training programmes. 

It was founded with the intention of becoming a top-tier IT institute in Bangladesh with the goal of boosting the competitiveness of the IT industry thereby building a talent pool of qualified IT specialists.

After participating in this PGD with them, you’ll be able to: recognise marketing, website planning and development, content and email marketing, search engine optimization, social media marketing, data analysis, and sales.

Course Syllabus:

SEMESTER-1

  1. Introduction to Marketing
  • Marketing and Digital Marketing
  • The Marketing Mix – Product
  • The Marketing Mix – Price
  • The Marketing Mix – Place
  • The Marketing Mix – Promotion
  • Marketing Research
  • Market Segmentation
  • Internal and External Assessment
  • Internal and External Assessment
  • Setting Objectives and Strategies
  • The Marketing Budget
  • The Marketing Plan
  1. Website Planning and Creation
  • Niche and domain Selection and Planning
  • Resource Collection
  • Web Site Design and development 
  1. Content and email marketing
  • Web content writing
  • Technical and Creative Writing
  • Social media content creation
  • Video content creation
  • Email Marketing 

SEMESTER-2

  1. Search Engine Optimization (SEO)
  • Practical SEO 
  • Local SEO 
  • Search engine marketing and Google ads 
  1. Social Media Marketing (SMM)
  • Facebook Marketing and advertising 
  • Youtube marketing 
  • Instagram Marketing 
  • LinkedIn Marketing 
  1. Data Analysis, sales funnel & monetization
  • Web Analytics
  • Strategy, Reporting and Scaling 
  • Sales funnel process and application 
  • Monetize your digital marketing knowledge 
  • Monetize your digital marketing knowledge

Course Duration & Fees:

The duration of the course is 6 months and the price for the same is TK. 60,000. The discount price is TK. 45,500.

Course Highlights:

  • Experienced faculty
  • Projects and Assignments

Contact Details:

Phone No.-     +8809612342486

Email ID- [email protected]

4. Coursera

MBA in digital marketing in Dhaka- Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Syllabus:

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees:

You can check their website for detailed information about the course duration and fee.

Course Highlights:

  • Online mode
  • Practical training

Contact Details:

E-mail: [email protected]

5. IIM Skills

MBA in digital marketing in Dhaka - IIM Skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. 

They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Syllabus:

Master Certification in Digital Marketing

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Introduction to Social Media Channels
  • Digital Marketing Strategy
  • Introduction to Google Analytics, Social Media Analytics 
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees:

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is INR 29,900.

Course Highlights:

  • Practical learning
  • Master Certification
  • Tool Driven Course
  • Lifetime Access

Contact Details:

Phone Number: + (91) 99 11 839503

Email: [email protected]

Career Opportunities After MBA In Digital Marketing In Dhaka:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

mba mobile sticky

FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Dhaka?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Dhaka. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Dhaka.

If you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Dhaka. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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