11 Best Colleges For MBA In Digital Marketing In Kolkata

Updated on: Apr 19, 2024
MBA in digital marketing in Kolkata - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Kolkata? Are you tired of searching for the top colleges in Kolkata that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

The growth in digital marketing that we’ve witnessed on the web over the years, particularly since covid, is here to stay. individuals are adapting to the new traditional and are currently terribly comfy with polishing off things online, be it for shopping, ordering food or medicines, or perhaps carrying out banking transactions online! Hence, to cater to those new-formed demands of consumers, understanding the importance of digital marketing is extraordinarily essential.

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Top 11 MBA in Digital Marketing Colleges in Kolkata:

After careful research and reading about student experiences, we believe that the following 11 colleges/institutes offer the best MBA in Digital Marketing in Kolkata.

Digital Marketing Institute in Kolkata Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months EMI options from 8,273/month to 24,028/month 4.8
IISWBM 2 Years INR 8,30,000 N/A
IIM Calcutta 2 Years N/A N/A
NSHM 2 Years N/A N/A
JIS University 2 Years N/A N/A
IGNOU 2 to 5 Years INR 2,00,000 N/A
JAIN Online 18 Months 2 Lakhs 3.3
NIMS Institute 1 Year INR 1,80,000 N/A
IMTS Institute 2 Years INR 25,845 to INR 31,999 per year 4.8
upGrad 2 years INR 5,50,000 3.2
Great Lakes institute of management 2 years N/A N/A


1. IIDE – Indian Institute Of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing institutes.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations ‚Äď Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don‚Äôt just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing ‚Äď Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 6,45,000. You can avail of the 0% EMI Option as well starting at INR 24,028 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing.

Digital Marketing Courses - IIDE Placements

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

IIDE Delhi Campus & Culture

With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.

The program includes almost 20-25 supersessions, where students get an opportunity to network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. IIDE also organizes cultural events to further enhance student’s learning experience.

Digital Marketing Courses in Delhi - IIDE Delhi Campus


Contact Details

Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
Address-¬†E-30, 2nd & 3rd Floor, South Extension ‚Äď II, Above Regal Shoes, New Delhi ‚Äď 110049 (Next to McDonald‚Äôs)


MBA in digital marketing in Kolkata - IISWBM logo

In accordance with a decision made by the University of Calcutta’s Syndicate on April 25, 1953, the Indian Institute of Social Welfare & Business Management (IISWBM), Kolkata, was founded. The inaugural President of the Board of Governors was the inspirational Chief Minister of West Bengal, Dr. Bidhan Chandra Roy, and the first Director of the Institute was Prof. D.K. Sanyal. The IISWBM, India’s first institute to offer a curriculum in management education, was founded with the laying of the cornerstone by Pandit Jawaharlal Nehru, the nation’s first prime minister.

IISWBM is situated near the University of Calcutta, Presidency University, Calcutta Medical College, and the All India Institute of Hygiene and Public Health in College Square, a famous academic area.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Business Statistics
  • Financial and Management Accounting
  • Human Resource Management
  • Management Information System
  • Management Process and Principles
  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Production and Operations Management
  • Corporate Environment and Business Legislation
  • Financial Management
  • Digital Marketing and E-tailing ( Specialization)

Course Duration & Fees:

The duration of the course is for 2 years and the fee for the same is INR 8,30,000.

Contact Details:

Phone no: 91-33-2241-8694 / 8695

Email id: info@iiswbm.edu

3. Indian Institute of Management, Calcutta 

MBA in digital marketing in Kolkata - IIM logo

In partnership with MIT’s Alfred P. Sloan School of Management, the West Bengal government, In November 1961, the Indian government established the Indian Institute of Management Calcutta (IIMC) as the nation’s first national institute for post-graduate courses and management research.¬†

The IIMC is a collaboration between the Ford Foundation and Indian businesses. In its early years, its core was made up of a number of well-known professors, including J. K. Sengupta and Jagdish Sheth. The IIMC has developed over the years into an established organisation with a solid reputation that offers top-notch management education. Through its doctoral and post-doctoral programmes, executive training programmes, research, and consulting initiatives, it has been a trailblazer in the professionalisation of Indian management.

The institute now functions as a stand-alone entity, always adapting to achieve its objectives in a commercial context that is always changing. The Institute aspires to become a global centre of excellence in management education, grounded on Indian ethos and societal values. IIM Calcutta has developed over the past 40 years into one of Asia’s top business schools.¬† Its close ties to business make it a powerful tool for promoting professional management techniques in Indian organisations. IIM Calcutta currently draws the top students.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Business Ethics And Communication
  • Economics
  • Finance & Control
  • Human Resources Management
  • Management Information Systems
  • Marketing ( Digital Marketing Elective)
  • Management Centre for Human Values
  • Operations Management
  • Organizational Behavior
  • Public Policy and Management
  • Strategic Management

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Contact Details:

Phone no: +91-33-2467-8300

Email id: @iimcal.ac.in


MBA in digital marketing in Kolkata - NSHM logo

With a strong alumni base of more than 25000 students, NSHM Knowledge Campus is a 25-year-old school. 

In the past decade and a half, more than 3600 students have completed the NSHM-MBA programmes successfully and are now employed by reputable companies both domestically and abroad.

Building a pool of future entrepreneurs, managers, and leaders with an unshakeable commitment to ethical behaviour is one of the goals of NSHM Business School, which also seeks to mould creative minds and equip them with the leadership abilities to run national and international businesses.

With the MBA from NSHM, you’ll have the information, experience, and abilities you need to confidently advance up the corporate ladder.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Managerial Economics
  • Communication Skills Bootcamp I
  • Organizational Behaviour
  • Advanced Excel Bootcamp
  • Business Communication
  • Advanced PowerPoint Bootcamp
  • Legal & Business Environment
  • Public Speaking Bootcamp
  • Indian Ethos and Business Ethics
  • Resume Building Workshop
  • Digital and Social Media Marketing
  • International Marketing

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Contact Details:

Phone no: 033 2403 2301

5. JIS University

MBA in digital marketing in Kolkata - JIS logo

With 37 institutions, 170 programmes, and 39,000 students, JIS Group Educational Initiatives is the largest educational conglomerate in Eastern India. Its history dates back 24 years.

The university’s objective is to rank among India’s best institutions and to be a top choice for teachers, researchers, and students.¬†

All courses at JIS University have been duly accredited and affiliated by the University Grants Commission (UGC), New Delhi, as well as the National Council for Teacher Education (NCTE), All India Council for Technical Education (AICTE), Bar Council of India (BCI), Pharmacy Council of India (PCI), and United Nations Academic Impact (UNAI). Additionally, JIS University joined the Association of Indian Universities (AIU) in 2017.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Information Technology
  • Business Analytics
  • Media
  • Tourism
  • Retail
  • Pharmacy
  • Supply Chain Management
  • and Operations Research

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Contact Details:

Phone no: +91 8697743361

Email id: admissions@jisuniversity.ac.in


Mba In Digital Marketing In Kolkata - IGNOU logo

Indira Gandhi National Open University (IGNOU) is one of India‚Äôs well-known universities with over 227 online and distance learning programs. It has enrolling of over 4 million students worldwide. It is one of the largest online and distance universities in the world. It is NAAC accredited with an A++ grade and recognized by the UGC-DEB (University Grants Commission ‚Äď Distance Education Bureau) and AICTE.

IGNOU offers a variety of online MBA specializations to help students gain an in-depth understanding of management principles. One of these specializations is MBA in Digital Marketing and E-Commerce Management. Candidates with a bachelor’s degree from any accredited university are eligible to take this two-year postgraduate program. It is specially designed for online and distance MBA students to help them gain experience and connections in leading companies. It will help you understand concepts such as digital advertising, marketing management, and e-commerce marketing.

Course Name: MBA Digital Marketing & E-commerce Management

Course Type: Online and Distance

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-functional elective
  • Project

Course Duration & Fees

The duration of this MBA program is 2 to 5 years and its total fee is INR 37,800.

Contact Details

Phone: 29572513 / 29572514

7. JAIN Online

Mba In Digital Marketing In Kolkata - JAIN Online logo

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM
  • Business Environment and Strategy
  • Operations Management
  • Growth Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Brand Management for E-Commerce
  • Open Elective Course

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

8. NIMS Institute

Mba In Digital Marketing In Kolkata - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges. This MBA program will not only enable participants to work more effectively in their current position but also improve their career prospects.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Affiliate marketing
  • Introduction to Blockchain
  • Email marketing
  • Lead generation
  • Free lance marketing
  • Online reputation management

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is INR 1,80,000.

Contact Details

Phone: +91-9999-747453
Email: info@nimsedu.org

9. IMTS Institute

Mba In Digital Marketing In Kolkata - IMTS Institute logo

IMTS Institute is an educational institution with highly qualified as well as experienced teachers and over 350 employees. It strives to provide quality education to all of its students, regardless of their location. Aimed primarily at career-oriented students, the IMTS Institute helps its students in reaching the pinnacle of success by providing them with quality education. Over the past 17 years, nearly 50,000 students have been satisfied with the support and services provided by IMTS.

IMTS Institute offers a Distance MBA in Digital Marketing program. The curriculum of this course includes topics such as email marketing, leadership, internet marketing, strategy management, and social media marketing, which are becoming more and more necessary in multiple fields these days. This course will help you learn various digital marketing practices along with management concepts. Each applicant, upon successful completion of this course, will be eligible for a variety of positions, including Digital Marketer, Digital Marketing Executive, and Advertising Manager.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Introduction of Digital Marketing
  • Web Analytics
  • E-Commerce
  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Organizational Behaviour
  • Decision Science
  • Financial Management
  • Email Marketing

Course Duration & Fees

The duration of this Distance MBA program is 2 years and its fee is around INR 25,845 to INR 31,999 per year.

Contact Details

Phone: (91) 9210989898 / (91) 9773793274
Email: service.imtsinstitute@gmail.com

10. upGrad

Mba In Digital Marketing In Kolkata - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

This program provides you with top-notch content in the form of videos, case studies, and projects from leading faculty and industry leaders. This program will help you develop business acumen and improve your decision-making and communication skills. After completing this MBA program, you will be able to advance in your career as a manager or leader in your chosen field.

Course Name: MBA Global

Course Type: Online learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Marketing Management ‚Äď I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management
  • Innovation by Design

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

11. Great Lakes Institute of Management

Mba In Digital Marketing In Kolkata - Great lakes logo

The Great Lakes Institute of Management, Chennai, was founded in 2004 by Dr. Bala V. Balachandran, a Padmashree recipient and Professor Emeritus at the Kellogg School of Management.

Within a short period of time, Great Lakes has become one of the best business schools in the world, guided by an extraordinary faculty, guided by an outstanding advisory council, and supported by worldwide collaborations.

Its goal is to produce business leaders and entrepreneurs who are prepared for the needs of the present and future markets by providing modern, high-quality instruction, research, and social engagement.

Course Name: Online MBA Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Macro Economics
  • Financial Accounting for Decision Making
  • Marketing Management
  • Individuals in Organizations
  • Business Statistics
  • Verbal & Written Communication
  • FADM Tutorials
  • Marketing Research
  • Optimization Business Model for Decision Making
  • Strategic Management
  • Business Analytics
  • Digital Marketing

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Contact Details:

Phone no: +91-44-27489000

Email id: info@greatlakes.edu.in

Career Opportunities After MBA In Digital Marketing In Kolkata:

Completing an MBA in Digital Marketing in Kolkata can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach. Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period.

The potential resources for marketing on the internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing in Kolkata.

Digital Marketing Role Average Annual Salary in Kolkata (INR) Average Annual Salary in India (INR)
Digital Marketing Manager 8.7 lakh 7.2 lakh
Social Media Manager 4.2 lakh 4.82 lakh
SEO Manager 6.5 lakh 4 lakh
Brand Manager 13.9 lakh 11.6 lakh
Data Analysts 4 lakh 4.2 lakh
Paid Media Analysts 4.5 lakh 4.5 lakh
Growth Manager 10 lakh 10 lakh
Content Strategist 8 lakh 5.7 lakh
Performance Marketer 12 lakh 12 lakh
Influencer Marketer 6 lakh 5 lakh

How To Apply For An MBA In Digital Marketing In Kolkata? 

Let us have a look at the application procedure for MBA in digital marketing in Kolkata. To apply for an MBA in Digital Marketing in Kolkata, you need to go through the below-described application process ‚Äst

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form.¬†
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks.¬†
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.

Note: The eligibility criteria and the application procedure differ from institute to institute.

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Kolkata?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Kolkata. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Q. What are the work opportunities in digital promoting for freshers?

Ans: There are various job opportunities in digital selling for freshers, a number of them are mentioned below:

  • Web Development Executive
  • SEO Executive
  • SEM Executive
  • Email Marketing Executive
  • Social Media Marketing Executive
  • Content Marketing Executive
  • Digital Marketing Executive
  • Web Development Executive


Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Kolkata.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Kolkata. Cheers to reading!

Still confused? Talk to our academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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