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5 Best Colleges For MBA In Digital Marketing In Kolkata

Updated on: Feb 18, 2023
MBA in digital marketing in Kolkata - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Kolkata? Are you tired of searching for the top colleges in Kolkata that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Kolkata.

Scope Of MBA In Digital Marketing In Kolkata

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Kolkata, to understand the scope of digital marketing even better.

MBA in digital marketing in Kolkata - Job statistics

(Source: Naukri.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In Kolkata:

Before applying for MBA in digital marketing in Kolkata, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course

How To Apply For An MBA In Digital Marketing In Kolkata? 

Let us have a look at the application procedure for MBA in digital marketing in Kolkata. To apply for an MBA in Digital Marketing in Kolkata, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in Kolkata:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Kolkata.

Colleges Duration Fees (INR) Placements
IIDE 11 months INR 5,95,000 100% Guaranteed
IISWBM 2 Years INR 8,30,000 N/A
IIM Calcutta 2 Years N/A Yes
NSHM 2 Years N/A N/A
JIS University 2 Years N/A N/A

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Kolkata.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

 

2. IISWBM

MBA in digital marketing in Kolkata - IISWBM logo

In accordance with a decision made by the University of Calcutta’s Syndicate on April 25, 1953, the Indian Institute of Social Welfare & Business Management (IISWBM), Kolkata, was founded.

The inaugural President of the Board of Governors was the inspirational Chief Minister of West Bengal, Dr. Bidhan Chandra Roy, and the first Director of the Institute was Prof. D.K. Sanyal.

The IISWBM, India’s first institute to offer a curriculum in management education, was founded with the laying of the cornerstone by Pandit Jawaharlal Nehru, the nation’s first prime minister.

IISWBM is situated near the University of Calcutta, Presidency University, Calcutta Medical College, and the All India Institute of Hygiene and Public Health in College Square, a famous academic area.

Course Syllabus:

  • Business Statistics
  • Financial and Management Accounting
  • Human Resource Management
  • Management Information System
  • Management Process and Principles
  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Production and Operations Management
  • Corporate Environment and Business Legislation
  • Financial Management
  • Industrial Relations and Labour Laws
  • Information Systems Management
  • International Business Environment
  • Management Science
  • Organizational Effectiveness, Development and Change
  • Research Methodology
  • Strategic Management
  • Advanced Marketing Research
  • Data Analytics
  • Projects Management
  • Advanced Strategic Management
  • Financial Analysis of Projects
  • Digital Marketing and E-tailing ( Specialization)

Course Duration & Fees:

The duration of the course is for 2 years and the fee for the same is INR 8,30,000.

Course Highlights:

  • Excellent staff
  • Projects and Assignments

Contact Details:

Phone no: 91-33-2241-8694 / 8695

Email id: info@iiswbm.edu

3. Indian Institute of Management, Calcutta 

MBA in digital marketing in Kolkata - IIM logo

In partnership with MIT’s Alfred P. Sloan School of Management, the West Bengal government, In November 1961, the Indian government established the Indian Institute of Management Calcutta (IIMC) as the nation’s first national institute for post-graduate courses and management research. 

The IIMC is a collaboration between the Ford Foundation and Indian businesses. In its early years, its core was made up of a number of well-known professors, including J. K. Sengupta and Jagdish Sheth.

The IIMC has developed over the years into an established organisation with a solid reputation that offers top-notch management education. 

Through its doctoral and post-doctoral programmes, executive training programmes, research, and consulting initiatives, it has been a trailblazer in the professionalisation of Indian management.

The institute now functions as a stand-alone entity, always adapting to achieve its objectives in a commercial context that is always changing.

The Institute aspires to become a global centre of excellence in management education, grounded on Indian ethos and societal values. IIM Calcutta has developed over the past 40 years into one of Asia’s top business schools. 

Its close ties to business make it a powerful tool for promoting professional management techniques in Indian organisations. IIM Calcutta currently draws the top students.

Course Syllabus:

  • Business Ethics And Communication
  • Economics
  • Finance & Control
  • Human Resources Management
  • Management Information Systems
  • Marketing ( Digital Marketing Elective)
  • Management Centre for Human Values
  • Operations Management
  • Organizational Behavior
  • Public Policy and Management
  • Strategic Management

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Course Highlights:

  • Professional faculty
  • Placement Guaranteed

Contact Details:

Phone no: +91-33-2467-8300

Email id: @iimcal.ac.in

4. NSHM

MBA in digital marketing in Kolkata - NSHM logo

With a strong alumni base of more than 25000 students, NSHM Knowledge Campus is a 25-year-old school. 

In the past decade and a half, more than 3600 students have completed the NSHM-MBA programmes successfully and are now employed by reputable companies both domestically and abroad.

Building a pool of future entrepreneurs, managers, and leaders with an unshakeable commitment to ethical behaviour is one of the goals of NSHM Business School, which also seeks to mould creative minds and equip them with the leadership abilities to run national and international businesses.

With the MBA from NSHM, you’ll have the information, experience, and abilities you need to confidently advance up the corporate ladder.

Course Syllabus:

  • Managerial Economics
  • Communication Skills Bootcamp I
  • Organizational Behaviour
  • Advanced Excel Bootcamp
  • Business Communication
  • Advanced PowerPoint Bootcamp
  • Legal & Business Environment
  • Public Speaking Bootcamp
  • Indian Ethos and Business Ethics
  • Resume Building Workshop
  • Quantitative Techniques Industry Tour I
  • Indian Economy & Policy
  • Human Resource Management
  • Financial Reporting, Statements & Analysis
  • Financial Technical Analysis Bootcamp
  • Marketing Management
  • Case Study Group Project I
  • Operations Management
  • Communication Skills Bootcamp II
  • Management Information Systems
  • Industry Tour II
  • Entrepreneurship & Project Management
  • Grooming & Soft Skills Development – I
  • Corporate Strategy
  • Case Study Group Project – II
  • Elective Papers – two 300 Level Major + two 300 Level Minor Papers
  • Educational Tour
  • Industry Internship Project Report + Viva Voce
  • Social Media & Internet 4.0 Bootcamp
  • Industry Tour – III
  • Elective Specific Certifications

  • Marketing Specialization

  • Digital and Social Media Marketing
  • Promotion Strategy
  • Marketing Research
  • Consumer Behaviour
  • Retail Management
  • Sales and Distribution Management
  • Service Marketing
  • Product and Brand Management
  • International Marketing

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Course Highlights:

  • Analytical tools & techniques
  • Superior work ethics 

Contact Details:

Phone no: 033 2403 2301

5. JIS University

MBA in digital marketing in Kolkata - JIS logo

With 37 institutions, 170 programmes, and 39,000 students, JIS Group Educational Initiatives is the largest educational conglomerate in Eastern India. Its history dates back 24 years.

The university’s objective is to rank among India’s best institutions and to be a top choice for teachers, researchers, and students. 

All courses at JIS University have been duly accredited and affiliated by the University Grants Commission (UGC), New Delhi, as well as the National Council for Teacher Education (NCTE), All India Council for Technical Education (AICTE), Bar Council of India (BCI), Pharmacy Council of India (PCI), and United Nations Academic Impact (UNAI). Additionally, JIS University joined the Association of Indian Universities (AIU) in 2017.

Course Syllabus:

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Information Technology
  • Business Analytics
  • Media
  • Tourism
  • Retail
  • Pharmacy
  • Supply Chain Management
  • and Operations Research

Course Duration & Fees:

The duration of the course is for 2 years. You can contact the institute to know about the fee structure.

Course Highlights:

  • Experienced Faculty

Contact Details:

Phone no: +91 8697743361

Email id: admissions@jisuniversity.ac.in


Career Opportunities After MBA In Digital Marketing In Kolkata:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Kolkata?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Kolkata. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Kolkata.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Kolkata. Cheers to reading!

Still confused? Talk to our academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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