Are you looking for comprehensive Google Ads Courses in Dhaka? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog. 

Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Dhaka to help you appear in front of your customers when they search for what you offer.

But, before we get started with our list of top 6 Google Ads Courses in Dhaka, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in India.

Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits. 

Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search. 

Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.

In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in India:

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in India and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.

Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.

Now let us straight away look into the top 6 Google Ads Courses in Dhaka that can be a game-changer for you and your business.

 

Quick Overview of Google Ads courses:

Institutes	Duration	Fees
IIDE- The Digital School	16 Hours	$190
Bongiyo	26 hours	TK 1,500
Skilluper	Self paced course	TK 1,450
Careerera	36 hours	N/A
Skillshare	13 hours and 11 minutes	Upon Membership
Coursera	2 hours	N/A

Top 6 Google Ads Courses in Dhaka:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hours of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. Bongiyo

Bongiyo is an online training platform for people to hone their skills. It helps students and professionals in achieving their dreams by providing them with all aspects of career training including web development, digital marketing, graphic design, languages, app development, and IT. They use the hashtag #KeepLearning which is also their motto. It offers a Google Ads Masterclass that will teach you how to track the right audience for the desired products that they are searching for on the internet. In this course, you will learn how to practically set up various types of Google Ads campaigns. You will also learn how to use conversion tracking in order to determine the value of your ad campaigns. 

This Google Ads course will teach you how to boost your traffic and increase sales with the help of remarketing. It will also teach you how to make an in-depth report for campaigns with the help of google analytics and data studio. This course is for beginners who want to establish a career in Google Ads and it does not require you to have any prior experience in Google Ads.

Course Syllabus

•  Welcome To Google Ads
•  Introduction To Digital Media Buying
•  Google Tag Manager Basic
•  Introduction To Google Ads
•  Search Ad Campaign
•  Keyword Research
•  Campaign Features
•  Alpha/Beta Campaign
•  Google Ads Desktop Editor
•  Bidding Adjustment & Strategy
•  Conversion Tracking
•  Call & Lead Ads
•  Remarketing Audience & Campaign
•  Some Important Features
•  Targeting
•  Google Display Ad
•  YouTube Ads
•  Google Maps Ads
•  Shopping Ads
•  Reporting
•  Other Ads
•  Certification & Audit
•  Career with Google Ads
•  Troubleshooting & Success

Course Highlight

• 26.0 Hours On-Demand Video
• 7 Downloadable Resources
• Full Module Content Access
• Full Lifetime Access
• Access On Mobile And Desktop
• Certificate Of Completion

Course Duration & Fees

The duration of this course is 26 hours and its price is TK 1,500.

Contact Details

Phone: (+88) 01711 084 441
Email: support@bongiyo.com

3. Skilluper

Skilluper is a data-driven digital marketing training, consulting, and skills-sharing platform for Bangladeshi businesses, professionals, entrepreneurs, and students. They transform the careers of their students with their data-driven digital marketing training courses and help them in achieving their career goals.

Skilluper offers a Google Ads Mastery Course which is a completely practical and project-based course. This course is designed to help you master Google Ads. With the help of this course, you will understand Google Ads and learn how to create Google Ads campaigns and what are various types of it. You will also learn about keywords, Ads groups, and targeting along with Ads and extensions. This course will enable you to work in real life in both international as well as local marketplaces. 

Course Syllabus

• Module-01: Understanding Google Ads
• Module-02: Creating Google Ads Campaign & Campaign Types
• Module-03: Keywords, Ad Groups & Targeting
• Module-04: Ads & Extensions
• Module-05: Creating a Display Network Campaign & Targeting
• Module-06: Video Ads on YouTube & Across the Web
• Module-07: Remarketing
• Module-08: Optimizing Campaigns
• Module-09: Implementing Advanced Google Ads Features
• Module-10: Setting Conversion Tracking, Analyzing & Measure Performance
• Module-11: Earning Scopes With Your Google Ads Skills

Course Highlights

• Learn From Expert
• Unlimited Access 
• Course Completion Certificate
• 1472 Students Enrolled

Course Duration & Fees

It is a completely self-paced course and its price is TK 1,450.

Contact Details

Phone: +88 01985 79 17 79
Email: hello@skilluper.com 

4. Careerera

Careerera is one of the leading providers of quality training courses that are designed for students and young professionals in various fields such as project management, quality assurance, software development, IT, and management. They are also partners with some of the world’s top universities and accrediting institutions which help them in providing quality training to students and professionals around the world. 

Careerera offers Paid Marketing Via Google Ads Platform In Bangladesh that will provide you with hands-on experience in Google Ads. It will also provide you with the right theoretical as well as practical insight into how the PPC criteria work for paid marketing and advertising. This course will teach you how to attract heaps of organic audience with the help of the right content. It will also teach you about various Google Ad formats such as Text Ads, Responsive-Display Ads, Image Ads, App Promotional Ads, Video Ads, Product Shopping Ads, and Call-Only Ads.

Course Syllabus

• Chapter – 1 The Google, How Google works?
• Chapter – 2 Google Ads-Introduction
• Chapter  -3 Different Accounts in Paid Ads Creation
• Chapter – 4 What is Landing Page, Tools to Create a Landing Page
• Chapter – 5 Search Ads-Campaign Creation, Types of Extension, Ad Creation
• Chapter – 6 Display Ads-Types of Display Ads

Course Highlights

• 36 HoursLive Online
• Student Handouts
• Attend 3 Times in 6 Months
• E-learning
• Recorded Video
• Mock test
• Career Guidance

Course Duration & Fees

The duration of this course is approximately 36 hours and the details regarding the price of this course are not given on Careerera’s website. In order to know more about it you will have to contact Careerera using the contact information given below.

Contact Details

Phone: +1 917 6365832
Email: info@careerera.com

5. Skillshare

There are many Google Ads courses available on Skillshare and one of them is Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords) by Robin and Jesper who are known for teaching digital marketing and social media. This course is designed to help you learn how to build a successful Google Ads strategy in a step-by-step process. This is a 100 % practical course that will provide you with real-time hands-on experience from the first lecture.

In this Google Ads course, you will learn how to create effective ads for your business. You will also learn how to grow in your career using Google Ads formerly known as Google AdWords. This course will show you a step-by-step process for creating ads that people will click on. It will also show you the phycology behind what makes people click. Whether your goal is to drive more traffic to your website, more leads for your business, or more sales, this course is for you.

Course Syllabus

•  Introduction Google Ads Finished Skillshare NEW
•  Set Up Your Google Ads Account
•  Google Ads Structure
•  Networks
•  Campaign Start & End Dates
•  Campaign URL Options
•  Dynamic Search Ads Settings
•  Location Targeting
•  Languages
•  Audience – Types
•  Audience – Targeting
•  Budget
•  Bidding
•  Automated Bidding Strategies
•  Manual CPC
•  Ads Schedule
•  Ad Rotation
•  Sitelink Extensions
•  Callout Extensions
•  Call extensions
•  Structured Snippet Extensions
•  App Extensions
•  Lead Form Extension
•  Message Extensions
•  Promotion Extensions
•  Price Extensions
•  Location Extensions
•  Ad Groups Structure
•  Set Up Your Ad Group
•  Ads Rules
•  Successful Text Ads Principles
•  Set Up Your Text Ad
•  Review Process Shortcut
•  Billing
•  Google Ads Dashboard
•  Understanding Conversion Tracking
•  Generate Website Conversion Tracking Tracking Code
•  Install Global Site Tag
•  Install Website Conversion Tracking Code
•  Understanding Keywords
•  Keyword Research
•  Keyword Planning
•  Keyword Organising
•  Match Types
•  Negative Keywords
•  Finding and Listing Negative Keywords – Part 
•  Finding and Listing Negative Keywords – Part 
•  Keyword Research – Finding Keywords – Part 
•  Keyword Research – Finding Keywords – Part 
•  Keyword Research – Spy on Competitors
•  Keyword Planning – Using the Buyer’s Funnel
•  Keyword Planning – Volume and Cost Estimates
•  Keyword Organising – Finding Themes and Wraps
•  Calculate Initial Max CPC Bids
•  Quality Score
•  Ad Rank
•  Why Use Video Ads
•  Connect Google Ads and YouTube
•  Starting Our Video Ad Campaign
•  Video Ad Formats
•  Bidding Strategy
•  Delivery Method
•  Networks
•  Inventory Type
•  Exclude Contents Types and Labels
•  Selective Optimisation
•  Frequency Capping
•  YouTube Keywords
•  Topics
•  Placements
•  CPV Bidding
•  Set Up Video Ad
•  Companion Banner
•  Discovery Ad
•  Improve Profits Strategy
•  Manage Multiple Accounts
•  Split Testing

Course Highlights

• Affordable
• 7 Days Free Trial
• Engaged Community
• Learn From Anywhere
• 77 Lessons
• All-level Course
• 4,305+ Students Enrolled
• Get Unlimited Access To Every Class

Course Duration & Fees

The duration of this course is 13 hours and 11 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: help@skillshare.com

6. Coursera – Create a Google Ads Search Campaign

Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.

Course Syllabus

• Intro and account creation
• Set up your goals and campaign type
• Choose your main targeting options.
• Define bidding and budget
• Create adgroups and keywords
• Design compelling ads
• Pause and activate ad groups, personalize keyword match types
•  Set up conversion tracking

Course Duration and Fees

The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

• 2 hours
• Advanced
• No download needed
• Split-screen video
• English
• Desktop only

Contact Details

Phone: N/A
Email: N/A
Address: N/A

FAQ – Frequently Asked Questions

Q. How does IIDE’s Online Google Ads Course work?

IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions. 

Q. What is the difference between ad impressions and ad clicks?

There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.

Q. What is PPC?

PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.

Q. What types of ads we can place with Google Ads?

There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.

Q. What is Remarketing?

Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.

Conclusion 

We hope this blog answered all your questions regarding Google Ads courses in Dhaka and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.

You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.

You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.

That’s it, folks! If you have any queries regarding Google Ads courses in Dhaka then let us know in the comment section down below. Happy Reading!