MBA in Digital Marketing in Bangladesh: Colleges & Guide

MBA in Digital Marketing in Bangladesh is a relatively new program that has been designed to meet the growing demand for professionals with expertise in digital marketing. Digital marketing is an essential part of business strategy in the modern, digital economy and the MBA in Digital Marketing in Bangladesh offers a comprehensive education in the tools and techniques used in digital marketing. 

The program provides students with an in-depth understanding of the latest digital marketing trends, techniques, and tools, as well as the ability to develop creative marketing campaigns that are tailored to specific objectives. Students learn how to measure the effectiveness of digital marketing campaigns and develop strategies to optimize them. They also learn how to utilize digital tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to increase brand awareness and generate leads. 

The program covers topics such as database marketing, content marketing, public relations, digital analytics, email marketing, and social media marketing. It also provides students with the opportunity to gain hands-on experience through internships, research projects, and case studies. Upon completion of the program, students will be well-equipped to pursue successful careers in digital marketing and related fields.

MBA in Digital Marketing in Bangladesh is a highly sought-after degree program that focuses on the use of digital marketing and communication strategies to help organizations reach their goals. The degree program offers an opportunity to develop a comprehensive understanding of digital marketing, including the use of technology, analytics, and data-driven decision-making.

Students learn to apply their knowledge of digital marketing to develop successful strategies, measure and analyze the effectiveness of their campaigns, and create effective content and campaigns. Graduates are prepared to pursue a range of positions in the digital marketing industry, including digital marketing manager, digital strategist, content manager, and digital analyst.

Eligibility Requirements for MBA in Digital Marketing in Bangladesh

The minimum eligibility requirements and criteria for MBA in Digital Marketing in Bangladesh are as follows:

• Bachelor’s degree in any discipline from a recognized university with a minimum of 55% marks in aggregate.
• Pass a written aptitude test conducted by the institute.
• Pass an interview conducted by the institute.
• Have a minimum of one year of relevant experience in the field of digital marketing.
• Provide the necessary documents for verification.

In addition to these general requirements, some institutions may have additional criteria or specific requirements for their MBA in digital marketing programs. It is important to carefully review the requirements of the institutions you are considering to ensure that you meet all of the necessary eligibility criteria. In case one is not eligible for MBA in Digital Marketing then he/she can apply for  IIDE’s 4-month advance online digital marketing course. 

Application Process for an MBA in Digital Marketing in Bangladesh

The process for applying for an MBA in digital marketing in Bangladesh may vary by institution, but generally, the following steps are involved:

1. Research and choose institutions: Begin by researching different institutions that offer MBA in digital marketing programs in Bangladesh. Consider factors such as the reputation of the institution, the curriculum and course offerings, and the location.
2. Check eligibility criteria: Make sure you meet the eligibility criteria for the MBA in the digital marketing program at the institutions you are considering. These criteria may include a bachelor’s degree, work experience, GMAT or CAT scores, and English language proficiency.
3. Complete the application form: Each institution will have its own application form, which you will need to complete and submit along with any required documents such as transcripts, letters of recommendation, and test scores.
4. Take the aptitude test: Some institutions may require applicants to take an aptitude test as part of the admissions process. This could be a standardized test like the GMAT or CAT, or it could be a test specific to the institution.
5. Attend a personal interview: Many institutions in Bangladesh require applicants to attend a personal interview as part of the admissions process. This may be an in-person interview or an online interview, depending on the institution and the current situation with COVID-19.
6. Receiving the offer letter: If you are successful in the admissions process, you will receive an offer letter from the institution. This letter will outline the terms and conditions of your acceptance, including any fees or deposits that you need to pay.

It is important to carefully follow the instructions provided by the institution and to submit all required materials by the deadlines to ensure that your application is considered.

Top 5 Institutes for MBA in Digital Marketing in Bangladesh in 2023 

There are several colleges and universities in Bangladesh that offer MBA courses in digital marketing. Some examples of institutions that may offer MBA courses in digital marketing in 2023 include:

1. IIDE
2. University of Dhaka
3. Bangladesh University of Business and Technology (BUBT)
4. Independent University, Bangladesh (IUB)
5. IIM Skills

1. IIDE

The Master of Business Administration (MBA) in Digital Marketing at the Indian Institute of Digital Education (IIDE) is a professional degree program that aims to provide students with a comprehensive understanding of digital marketing strategies and techniques. The program covers a range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, mobile marketing, and data analytics.

Students in the MBA in Digital Marketing program at IIDE will learn how to develop and implement effective digital marketing campaigns using a variety of tools and platforms. They will also learn how to analyze and interpret data to inform marketing decisions and measure the effectiveness of their efforts.

In addition to coursework, the program may include hands-on learning experiences, such as internships or capstone projects, to give students the opportunity to apply their knowledge and skills in a real-world setting.

Upon completion of the program, graduates will be well-equipped to take on leadership roles in digital marketing and advertising, and will have the skills and knowledge necessary to succeed in the rapidly-evolving digital landscape.

11-month Postgraduate MBA Program in Digital Marketing offered by IIDE is one of Delhi’s top-rated MBA in Digital Marketing programs

Course Benefits

 

Course Syllabus

The course syllabus for MBA in Digital marketing  is divided into 3 terms with their respective subjects as follows:

 

Course Duration and Fees

The duration of the MBA in Digital Marketing course at IIDE is 11 months and the fee is INR 4,67,797 + Taxes. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Course Faculty

Interested students for the MBA course will be directly mentored by the following IIDE mentors 

Placement Assistance

Once the student completes their MBA course IIDE gives 100% placements to their students on the basis of their performance during the course. Some of the students who are offered better placement in renowned companies by IIDE are in the below image

Contact Details 

Phone No: +91 96199 58615
Email: [email protected]
Website: iide.co/master-mba-digital-marketing/ 

2. University of Dhaka

The University of Dhaka is a public research university located in Dhaka, Bangladesh. Established in 1921, it is the oldest university in Bangladesh and one of the most prestigious institutions of higher education in the country. The University of Dhaka offers an MBA in Digital Marketing program through its Department of Marketing. 

The program is designed to provide students with a comprehensive understanding of the principles and practices of digital marketing and to develop the skills necessary to succeed in the field. The curriculum covers a range of topics, including social media marketing, search engine optimization (SEO), email marketing, mobile marketing, and content marketing. The program also includes internships and a capstone project to provide students with practical experience and the opportunity to apply their knowledge and skills to real-world marketing projects.

Course Benefits/highlights

The MBA in Digital Marketing program at the University of Dhaka is designed to provide students with a comprehensive education in the principles and practices of digital marketing. Some potential benefits of the program may include:

1. Comprehensive curriculum: The program covers a wide range of topics related to digital marketing, including social media marketing, search engine optimization (SEO), email marketing, mobile marketing, and content marketing. This can provide students with a well-rounded understanding of the field and the skills necessary to succeed in various digital marketing roles.
2. Practical experience: The program includes internships and a capstone project, which can provide students with the opportunity to apply their knowledge and skills to real-world marketing projects. This can help students to gain practical experience and develop a portfolio of work to showcase to potential employers.
3. Faculty expertise: The faculty at the University of Dhaka are experts in their respective fields and have a wealth of experience in the digital marketing industry. Students can benefit from their knowledge and expertise and learn from professionals who are actively working in the field.
4. Networking opportunities: The MBA in Digital Marketing program at the University of Dhaka can provide students with the opportunity to network with other industry professionals and build a professional network. This can be valuable for finding job opportunities and staying up-to-date on industry trends and developments.

Overall, the MBA in Digital Marketing program at the University of Dhaka can provide students with a strong foundation in digital marketing principles and practices, as well as practical experience and valuable networking opportunities.

Course Syllabus

The syllabus for the MBA in Digital Marketing program at the University of Dhaka may vary depending on the specific curriculum and program structure. However, some courses that may be included in the program are:

• Introduction to Digital Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Mobile Marketing
• Content Marketing
• Capstone Project

Course Duration & Fees

MBA in Digital Marketing programs are typically two-year postgraduate programs. However, the specific duration of the program may vary depending on the number of credit hours required to complete the program and the pace at which students choose to take courses.

The MBA in Digital Marketing program at the University of Dhaka is designed to provide students with a comprehensive education in the principles and practices of digital marketing. The program typically includes coursework, internships, and a capstone project, and may be completed in as little as two years or longer depending on the specific program structure.

The fee for the MBA in Digital Marketing program at the University of Dhaka is BDT 1,80,000.

Contact Details

Administrative Building (Ground Floor)
Dhaka-1000, Bangladesh

Phone: +88-09666911463
Fax: 880-2-9667222
Email: [email protected], [email protected]
Website:https://www.du.ac.bd/

3. Bangladesh University of Business and Technology (BUBT)

The Bangladesh University of Business and Technology (BUBT) is a private university located in Dhaka, Bangladesh. The university offers a range of undergraduate and graduate programs in various fields, including business, engineering, and computer science.

One of the programs offered by BUBT is an MBA in digital marketing, which is designed to provide students with the knowledge and skills they need to succeed in the field of digital marketing. The program covers a range of topics, including marketing strategy, social media marketing, search engine optimization, content marketing, and more.

Course Benefits/ Highlights

There are several benefits to pursuing an MBA in digital marketing at the Bangladesh University of Business and Technology (BUBT):

1. Comprehensive curriculum: The MBA in digital marketing at BUBT covers a range of topics, including marketing strategy, social media marketing, search engine optimization, content marketing, and more. This comprehensive curriculum prepares students for a wide range of roles in the digital marketing industry.
2. Practical experience: The program includes hands-on learning opportunities, such as internships and projects, which allow students to gain practical experience and apply their knowledge in a real-world setting.
3. Industry connections: BUBT has strong connections with industry professionals, which allows students to network and build relationships with potential employers.
4. Professional development: The MBA in digital marketing at BUBT helps students develop the skills and knowledge they need to succeed in leadership roles in the digital marketing industry.
5. Career opportunities: Upon graduation, students will have the skills and experience needed to pursue a wide range of career opportunities in digital marketing, including roles in social media marketing, content marketing, and search engine optimization.

Overall, the MBA in digital marketing at BUBT is a valuable program that can help students advance their careers and succeed in the digital marketing industry.

Course Syllabus 

The course syllabus for the MBA in Digital Marketing in Bangladesh is as follows according to each semester:

First Semester

MBA-DM-101 Introduction to Digital Marketing 

MBA-DM-102 Foundations of Digital Marketing

MBA-DM-103 Search Engine Optimization (SEO) 

MBA-DM-104 Social Media Marketing

MBA-DM-105 Email Marketing and Automation

MBA-DM-106 Content Marketing 

MBA-DM-107 Analytics and Measurement

MBA-DM-108 Advertising and Public Relations 

MBA-DM-109 Digital Business Strategies

MBA-DM-110 Digital Marketing Project 

Second Semester

MBA-DM-201 Data-Driven Digital Marketing 

MBA-DM-202 Digital Platforms and Technologies

MBA-DM-203 Mobile Marketing

MBA-DM-204 Video Marketing

MBA-DM-205 Optimization Strategies 

MBA-DM-206 Integrated Digital Campaigns 

MBA-DM-207 Web Analytics 

MBA-DM-208 Social Media Strategy 

MBA-DM-209 Search Engine Optimization 

MBA-DM-210 Content Marketing

MBA-DM-211 Digital Advertising

MBA-DM-212 Marketing Automation

MBA-DM-213 Reputation Management

MBA-DM-214 Lead Generation and Conversion

MBA-DM-215 Digital Marketing Law

MBA-DM-216 Ethics in Digital Marketing

MBA-DM-217 Project Management

MBA-DM-218 Search Engine Optimization (SEO) 

MBA-DM-219 Social Media Marketing 

MBA-DM-220 Content Marketing

MBA-DM-221 Digital Advertising

MBA-DM-222 Email Marketing 

MBA-DM-223 Mobile Marketing 

MBA-DM-224 Web Analytics

MBA-DM-225 Strategic Digital Marketing 

MBA-DM-226 Digital Marketing Law & Regulations

MBA-DM-227 Research Methodology in Digital Marketing

MBA-DM-228 Project (Digital Marketing)

Third Semester 

MBA-DM-316 Marketing Automation 

MBA-DM-317 Online Reputation Management 

MBA-DM-318 Affiliate Marketing 

MBA-DM-319 Digital Video Marketing 

MBA-DM-320 E-Commerce 

MBA-DM-321 Digital Storytelling

MBA-DM-322 Digital Marketing for Startups 

MBA-DM-323 Marketing Cloud 

MBA-DM-324 Programmatic Advertising 

MBA-DM-325 Advanced SEO 

MBA-DM-326 Digital Marketing for SMEs 

MBA-DM-327 Digital Marketing Tools 

MBA-DM-328 Project (Digital Marketing) 

MBA-DM-329 Integrated Digital Campaigns 

MBA-DM-330 Search Engine Optimization (SEO) 

MBA-DM-331 Social Media Marketing 

MBA-DM-332 Email Marketing 

MBA-DM-333 Digital Advertising 

MBA-DM-334 Data Analysis and Insights 

MBA-DM-335 Web Analytics 

MBA-DM-336 Mobile Marketing 

MBA-DM-337 Affiliate Marketing 

MBA-DM-338 Content Marketing

MBA-DM-339 Online Reputation Management 

MBA-DM-340 Digital Law and Compliance

Fourth Semester

MBA-DM-441 Digital Marketing Strategy 

MBA-DM-442 Digital Transformation 

MBA-DM-443 Digital Business 

MBA-DM-444 Paid Media Strategy 

MBA-DM-445 Data-Driven Decision Making 

MBA-DM-446 Consumer Behavior 

MBA-DM-447 Online Business Model 

MBA-DM-448 E-commerce 

MBA-DM-449 Digital Media Planning 

MBA-DM-450 Digital Marketing Research 

MBA-DM-451 Emerging Technologies 

MBA-DM-452 Data Analysis for Digital Marketing 

MBA-DM-453 Search Engine Optimization 

MBA-DM-454 Social Media Marketing 

MBA-DM- 455 Content Marketing 

MBA-DM- 456 Email Marketing 

MBA-DM-457 Mobile Marketing 

MBA-DM-458 Affiliate Marketing

MBA-DM-459 Web Analytics 

MBA-DM-460 Digital Advertising 

MBA-DM-461 Digital Marketing Strategy 

MBA-DM-462 Project in Digital Marketing

Course Duration and Fees

The MBA in Digital Marketing program at Bangladesh University of Business and Technology (BUBT) is a two-year program. The total program fee is BDT 1,72,000 (one lac seventy-two thousand). The fee can be paid in two installments as per the schedule of the university.

Course Faculty

Contact Details 

Bangladesh University of Business and Technology
Rupnagar, Mirpur-2, Dhaka-1216, Bangladesh

Phone No: 4803-6351, 4803-6352, 4803-6353
Email: [email protected]
Website: https://www.bubt.edu.bd/

4. Independent University, Bangladesh (IUB)

Independent University, Bangladesh (IUB) is a leading private university in Dhaka, Bangladesh. It offers a range of undergraduate and postgraduate programs in the fields of business, engineering, social sciences, and humanities. The university has a strong focus on research and innovation and is equipped with advanced technology and infrastructure.

 The MBA in Digital Marketing offered by IUB is designed to equip students with the knowledge and skills needed to succeed in today’s digital world. The program covers a range of topics, including digital marketing strategies, social media marketing, search engine optimization, and web analytics. This program also provides students with hands-on experience in digital marketing through internships and other practical exercises.

Course Benefits/ Highlights

1. Comprehensive Curriculum: The MBA in Digital Marketing program at IUB provides students with a comprehensive curriculum that covers all aspects of digital marketing, from strategy and planning to analytics, customer segmentation, and more. Students will gain a deep understanding of the tools, strategies, and technologies needed to succeed in today’s digital landscape. 
2. Expert Faculty: The program’s faculty are experts in their respective fields, with extensive experience in digital marketing, analytics, and other related topics. Students will have the opportunity to learn from the best and get advice on how to build their digital marketing careers. 
3. Practical Learning: The program emphasizes practical learning, with hands-on projects and case studies. Students will develop their skills and knowledge through real-world scenarios, giving them the confidence and experience to succeed in their chosen profession. 
4. Networking Opportunities: IUB’s MBA in Digital Marketing program offers students the chance to network with a wide range of industry professionals, giving them access to potential job opportunities and mentors.
5. Career Support: IUB provides career guidance and support for students, helping them to find the right job after graduation. The program also offers internships, giving students the opportunity to gain experience and develop their skills.
6. Industry Connections: IUB offers a strong network of industry contacts, giving students access to top employers and potential job opportunities. 
7. Networking Opportunities: IUB offers a range of networking events, allowing students to make valuable connections with other professionals and potential employers. 
8. Digital Marketing Expertise: Students will gain a comprehensive understanding of digital marketing, from the basics of search engine optimization to the complexities of online advertising and analytics. 
9. Online Learning Platform: IUB’s online learning platform provides students with a convenient and flexible way to access course materials and stay up to date with the latest developments in digital marketing. 
10. Experienced Faculty: The faculty at IUB are highly experienced and knowledgeable in their fields, helping students to gain a deep understanding of the concepts and theories of digital marketing.

Course Syllabus

• Consumer Behavior
• Marketing Communication
• Brand Management
• Strategic Marketing
• Hospitality and Tourism Marketing
• International Marketing
• Marketing Research
• Digital Marketing
• Service Marketing
• Customer Relationship Marketing

Course Duration and Fees

The MBA in Digital Marketing at Independent University, Bangladesh (IUB) is a two-year program. The total fee for the program is BDT 1,200,000.

Contact Details

Phone No: Ext. 2111
Email: [email protected]
Website:http://www.iub.edu.bd/

5. IIM Skills

IIM Skills is a globally recognized institute that focuses on enabling training in a variety of fields such as marketing, writing, finance, etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations.

They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Highlights

• Practical learning
• Master Certification
• Tool Driven Course
• Lifetime Access

Course Syllabus

• Digital Marketing
• Introduction to WordPress
• SEO (Organic Marketing)
• SEM (Google Ads)
• Email Marketing
• Inbound Marketing
• Introduction to Social Media Channels
• Digital Marketing Strategy
• Introduction to Google Analytics, Social Media Analytics
• Content Writing
• Media buying and planning
• Affiliate marketing
• Video Marketing
• Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is INR 29,900.

Contact Details

Phone No: + (91) 99 11 839503
Email: [email protected]
Website: https://iimskills.com/

Career Opportunities after MBA in Digital Marketing in Bangladesh

An MBA in digital marketing can provide a range of career opportunities in Bangladesh and beyond. Some potential career paths for graduates of an MBA in digital marketing program in Bangladesh include:

1. Digital marketing manager: As a digital marketing manager, you would be responsible for planning, implementing, and managing the online marketing efforts of a company or organization. This could include developing and executing strategies for social media, email marketing, and other forms of online advertising.
2. Digital marketing specialist: As a digital marketing specialist, you would be responsible for creating and implementing targeted marketing campaigns using digital channels such as social media, email, and search engine marketing.
3. E-commerce manager: As an e-commerce manager, you would be responsible for overseeing the online sales and marketing efforts of a company or organization. This could include managing the company’s e-commerce website, developing and implementing marketing campaigns, and analyzing data to improve sales and customer engagement.
4. Social media manager: As a social media manager, you would be responsible for managing the social media presence of a company or organization. This could include creating and curating content, responding to customer inquiries, and developing and implementing social media marketing campaigns.
5. Content marketing manager: As a content marketing manager, you would be responsible for developing and implementing a content marketing strategy for a company or organization. This could include creating and curating written, visual, and audio content to engage and retain customers.

These are just a few examples of the career opportunities that may be available to you after completing an MBA in digital marketing in Bangladesh. The specific job opportunities available to you will depend on your skills, experience, and the job market in your area.

It is difficult to provide a table of average starting salaries for digital marketing roles in Bangladesh, as salaries can vary based on a variety of factors such as the size and type of company, the location, and the candidate’s level of experience and education.

FAQs or Frequently Asked Questions –

Q. Which is the best university for digital marketing in Bangladesh?

Ans: When it comes to Digital Marketing courses in Bangladesh, IIDE is a top Institute. IIDE includes popular courses on digital marketing. A huge number of students, professionals, and business owners have received training.

Q. Is an MBA useful for digital marketing?

Ans: An MBA degree can be useful for those interested in pursuing a career in digital marketing, as it can provide a strong foundation in business concepts and skills that are relevant to the industry. However, it is important for students to carefully consider their personal and professional goals, as well as their budget and other considerations, when deciding whether an MBA is the right choice for them.

Q. What is the salary for MBA in digital marketing?

Ans: The salary of an MBA in Digital Marketing in Bangladesh can vary based on a number of factors, including the individual’s level of experience, the type of organization they work for, the industry they work in, and the location of their job. According to salary data from PayScale, the median salary for individuals with an MBA in Digital Marketing in Bangladesh is approximately BDT 752,000 per year. However, this figure can vary significantly based on the factors mentioned above.

Q. How long is an MBA in digital marketing?

Ans: MBA in Digital Marketing is typically a two-year postgraduate degree program. However, the length of the program may vary depending on the specific institution and program structure. Some MBA in Digital Marketing programs may be completed in as little as one year, while others may take longer than two years to complete.

Q. Is digital marketing hard to study?

Ans: Digital marketing can be a complex and constantly evolving field, and it may require a significant amount of study and dedication to fully understand the various tactics and strategies involved. However, the difficulty of studying digital marketing may depend on an individual’s prior knowledge and experience, as well as their level of interest in the subject.

Conclusion

MBA in Digital Marketing is a postgraduate degree program that focuses on providing students with the knowledge and skills necessary to succeed in the field of digital marketing. The program covers a wide range of topics, including social media marketing, search engine optimization (SEO), email marketing, mobile marketing, and content marketing.

In Bangladesh, MBA in Digital Marketing is offered by a number of universities and business schools. The program typically takes two years to complete and includes coursework, internships, and a capstone project.

Upon completion of an MBA in Digital Marketing, graduates will have a deep understanding of the latest digital marketing techniques and technologies and will be able to apply these skills to create successful marketing campaigns for businesses. They may also be well-prepared to work in a variety of roles in the digital marketing industry, including as digital marketing managers, social media strategists, or content marketers.

Still confused? Talk to our academic counsellor- <[email protected]> or 9619958615 for free counselling to clear your doubts regarding digital marketing.