Detailed Study on the Scope of MBA in Digital Marketing in Dhaka

Updated on: May 28, 2024

In a world where traditional college education often falls short in preparing individuals for the dynamic landscape of modern business, the Scope of MBA in Digital Marketing in Dhaka is in great Demand, This is where the value of an MBA shines. Beyond the foundational principles, an MBA in Digital Marketing equips professionals and businesses with strategic acumen and leadership prowess, essential for navigating the complexities of today’s market. 

However, amidst this educational landscape, the rise of Digital Marketing emerges as the definitive game-changer. Yet, conventional MBA programs typically neglect to delve deeply into this burgeoning field. Recognizing this gap, the scope of an MBA in Digital Marketing in Dhaka becomes increasingly significant. 

Securing an MBA specialized in Digital Marketing offers a direct pathway into an industry ripe with opportunities. Thus, this blog aims to simplify your search by spotlighting top institutes in Dhaka that cater to this specific niche. Explore the transformative potential and unparalleled prospects within the Scope of MBA in Digital Marketing in Dhaka, guiding you towards a future of boundless success in this dynamic domain.

Get Assured Placements - PG in Digital Marketing

What is Digital Marketing

Digital Marketing encompasses a myriad of online strategies aimed at promoting products or services through digital channels. From social media and search engines to email campaigns and content marketing, it leverages the vast reach and interactivity of the internet to engage target audiences effectively. 

In recent years, Digital Marketing has experienced an exponential boom, revolutionizing the way businesses connect with consumers. Its unparalleled ability to target specific demographics, track performance metrics in real-time, and adapt strategies accordingly has propelled industries towards unprecedented growth.

Moreover, the surge in demand for Digital Marketing expertise has led to the proliferation of educational opportunities and courses tailored to meet this need. As businesses increasingly recognize the pivotal role of digital strategies in their success, the pursuit of digital marketing education, including specialized programs like the Scope of MBA in Digital Marketing in Dhaka, becomes indispensable for aspiring professionals seeking to thrive in the competitive landscape of the digital era.

Scope of MBA in Digital Marketing in Dhaka

The digital marketing landscape in Dhaka is undergoing a transformative evolution, mirroring global trends but with its unique nuances. Businesses in the vibrant capital are recognizing the indispensable role of digital marketing in the contemporary digital age. 

Emerging trends in digital marketing, including the integration of AI, are reshaping the industry. AI-driven tools are revolutionizing customer targeting, personalized content delivery, and marketing automation, providing businesses in Dhaka with unprecedented opportunities for growth and efficiency.

Staying ahead in Dhaka’s digital marketing scene means keeping pace with rapidly changing technology and trends. Over the next five years, the landscape is predicted to witness further innovation, with an increasing emphasis on analytics and data-driven marketing. 

To thrive in this dynamic environment, future digital marketers will need a diverse skill set. Beyond traditional marketing expertise, proficiency in data analysis, AI utilization, and emerging technologies will be essential. Aspiring professionals can equip themselves for success by pursuing specialized programs such as the Scope of MBA in Digital Marketing in Dhaka, which offer comprehensive training tailored to meet the evolving demands of the industry.

Overview of the Digital Marketing Job Market in Dhaka

The digital marketing job market in Dhaka is experiencing a surge in demand for skilled professionals, driven by the city’s rapidly expanding digital economy. Industries across the spectrum, from e-commerce and technology to finance and healthcare, are actively seeking to harness the power of digital marketing to reach and engage their target audiences effectively.

MBA graduates specializing in Digital Marketing are poised to capitalize on this demand, with a plethora of roles and positions available to them. These include Digital Marketing Managers/Strategists, SEO and SEM Specialists, Content Marketing Managers, Social Media Managers, Email Marketing Managers, and Analytics Managers, among others.

Entry-level positions typically offer competitive starting salaries, reflecting the high demand for digital marketing talent in Dhaka. As professionals gain experience and expertise in their respective roles, salary growth trajectories are promising, with ample opportunities for advancement and increased earning potential.

Salaries within the digital marketing sector vary across industries, with certain sectors offering higher compensation packages than others. E-commerce and technology companies, for instance, often provide more lucrative salary packages compared to sectors like education or non-profit.

Here’s a list showcasing digital marketing roles in Dhaka along with their average annual salaries:

Digital Marketing Role Average Annual Salary in Dhaka (USD$)
Digital Marketing Manager $70,000 – $90,000
Analytics Manager $70,000 – $95,000
Content Marketing Manager $60,000 – $75,000
Social Media Manager $45,000 – $85,000
SEO Specialist $50,000 – $85,000

 

As the digital marketing landscape continues to evolve, the demand for skilled professionals in Dhaka shows no signs of slowing down. Let’s explore the diverse career opportunities available to aspiring digital marketers in the city.

How to start your Career in Digital Marketing

Embarking on a career in digital marketing offers a world of opportunities, whether through formal education or self-taught routes. While pursuing an MBA in Digital Marketing in Dhaka can provide comprehensive knowledge and credentials, self-teaching via online resources and courses also holds value, especially for those seeking flexibility and cost-effectiveness.

Gaining practical experience is paramount in the digital marketing realm. Seek out internships, freelancing gigs, or contribute to open-source marketing campaigns to hone your skills and build a solid foundation. Additionally, undertaking personal projects allows you to experiment with different strategies and showcase your creativity and initiative to potential employers.

Crafting a compelling portfolio is essential for showcasing your capabilities to prospective employers. Include detailed descriptions of projects you’ve worked on, highlighting your contributions and achievements. Be sure to emphasize any measurable results or impact your work has had on the success of campaigns or businesses.

Popular Digital Marketing Certification in Dhaka

 

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

 

2. Advanced Digital Marketing Course by Digital Vidya

Digital Vidya’s Advanced Digital Marketing Course equips participants with in-depth knowledge and practical skills in various digital marketing domains, including SEO, SEM, social media marketing, email marketing, and analytics. The course is designed to provide hands-on experience through live projects and case studies, ensuring participants are well-prepared to tackle real-world digital marketing challenges.

Who it’s for:

  • Marketing professionals seeking advanced digital marketing skills.
  • Entrepreneurs and business owners looking to leverage digital channels for growth.
  • Graduates and job seekers aiming to pursue a career in digital marketing.
  • Freelancers and consultants wanting to expand their digital marketing expertise.

Benefits:

  • Comprehensive curriculum covering all major aspects of digital marketing.
  • Practical learning through live projects and assignments.
  • Industry-recognized certification upon successful completion.
  • Access to Digital Vidya’s extensive network of industry experts and alumni.
  • Lifetime access to course materials and updates.

3. Professional Diploma in Digital Marketing by DigiSkills Training

DigiSkills Training’s Professional Diploma in Digital Marketing provides participants with comprehensive training in key digital marketing concepts and strategies. The program covers a wide range of topics, including SEO, SEM, social media marketing, content marketing, and analytics, through interactive lectures and practical exercises.

Who it’s for:

  • Marketing professionals seeking to upgrade their digital marketing skills.
  • Business owners looking to enhance their online presence and marketing efforts.
  • Students and graduates interested in pursuing a career in digital marketing.
  • Freelancers and consultants aiming to expand their service offerings in digital marketing.

Benefits:

  • Practical training delivered by industry experts with hands-on experience.
  • Access to DigiSkills Training’s extensive network of industry partners and resources.
  • Internship opportunities for gaining real-world experience.
  • Globally recognized certification upon successful completion of the program.

4. Bangladesh Institute of Management Studies (BIMS)

Bangladesh Institute of Management Studies (BIMS) offers a comprehensive Digital Marketing Certification Course covering various aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and analytics. The program is designed to equip participants with practical skills and knowledge to excel in the digital marketing landscape.

Who it’s for:

  • Marketing professionals seeking to enhance their digital marketing skills.
  • Entrepreneurs aiming to leverage digital channels for business growth.
  • Students and graduates interested in pursuing a career in digital marketing.
  • Freelancers and consultants looking to expand their service offerings in digital marketing.

Benefits:

  • Practical training led by experienced industry professionals.
  • Hands-on learning through real-world projects and case studies.
  • Industry-recognized certification upon successful completion.
  • Networking opportunities with peers and industry experts.
  • Job placement assistance and career guidance services.

5. Coursera Digital Marketing Specialization

- Coursera's logo

Coursera’s Digital Marketing Specialization is a comprehensive program covering essential digital marketing concepts and strategies. Participants learn about SEO, SEM, social media marketing, email marketing, and analytics through a series of courses taught by industry experts from top universities and organizations. The program includes hands-on projects and case studies to provide practical experience and application of digital marketing principles.

Who it’s for:

  • Marketing professionals seeking to enhance their digital marketing skills.
  • Business owners looking to improve their online presence and marketing efforts.
  • Students and graduates interested in pursuing a career in digital marketing.
  • Freelancers and consultants aiming to expand their service offerings in digital marketing.

Benefits:

  • Flexible online learning format accessible from anywhere.
  • Taught by industry experts from leading universities and organizations.
  • Hands-on projects and case studies for practical application of concepts.
  • Globally recognized certificate upon successful completion of the specialization.
Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the current demand for MBA graduates in Dhaka?

The demand for MBA graduates with expertise in digital marketing is on the rise in Dhaka. With businesses increasingly shifting their focus towards online platforms, there is a growing need for professionals who can navigate and excel in the digital landscape.

Q. What career opportunities can an MBA in Digital Marketing offer in Dhaka?

An MBA in Digital Marketing opens doors to a wide range of career opportunities in Dhaka, including roles such as digital marketing manager, social media strategist, SEO specialist, content marketer, and digital marketing consultant. Graduates can explore positions in both corporate organizations and digital marketing agencies.

Q. How does an MBA in Digital Marketing prepare students for the evolving digital landscape in Dhaka?

An MBA in Digital Marketing equips students with a comprehensive understanding of digital marketing strategies, tools, and techniques relevant to the Dhaka market. Through practical projects, case studies, and industry exposure, students develop the skills necessary to adapt to the dynamic digital landscape.

Q. Are there any specific industries in Dhaka where the demand for digital marketing professionals is particularly high?

Yes, several industries in Dhaka exhibit a high demand for digital marketing professionals. These include e-commerce, retail, technology, hospitality, healthcare, and media & entertainment. Businesses in these sectors rely heavily on digital marketing to reach and engage their target audience effectively.

Q. How do MBA programs in Digital Marketing in Dhaka stay updated with the latest trends and technologies?

MBA programs in Digital Marketing in Dhaka often collaborate with industry experts, digital marketing agencies, and leading technology companies to ensure their curriculum reflects the latest trends and technologies. Additionally, faculty members engage in ongoing research and professional development activities to provide students with up-to-date knowledge and skills.

Q. What sets apart Dhaka as a hub for pursuing an MBA in Digital Marketing compared to other cities?

Dhaka’s vibrant business ecosystem and rapid digitalization make it an ideal location for pursuing an MBA in Digital Marketing. Students benefit from exposure to diverse industries, networking opportunities, and access to a burgeoning market hungry for digital expertise. Additionally, Dhaka offers a rich cultural experience and a cost-effective environment for education compared to other global cities.

Conclusion:

In conclusion, the landscape of digital marketing in Dhaka is ripe with opportunities for individuals seeking to embark on a dynamic and rewarding career path. With the increasing demand for skilled professionals in the field, pursuing specialized certifications and training programs is essential for staying competitive in the job market. Institutes across Dhaka offer a diverse range of courses and certifications tailored to meet the evolving needs of the industry, providing participants with practical skills, industry insights, and networking opportunities.

To know more about IIDE, connect with us at [email protected] for a free counseling session.

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Kartik Mittal

SEO Manager & Corporate Trainer

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development. [Read more]

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