The Ultimate Guide to the Future, Scope, and Types of Content Marketing

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In this blog, we are going to touch base upon the scope and future of content marketing. Small and big businesses alike have started investing time and effort in content marketing because it works! They themselves have seen results first-hand. 

With digital marketing coming to the forefront, it is not being treated as an option any longer. In fact, many companies have re-allocated their budgets such that they treat digital marketing as a priority along with traditional methods of marketing.

Let’s have a look at what content marketing is, content marketing types, its scope, and the future. 

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What is Content Marketing? 

Content marketing is the method of creating valuable, meaningful, relevant, and quality content to attract, engage and retain a certain target audience. 

The end goal of content marketing is conversions. Businesses across the globe have seen many benefits of investing in content marketing. These include –

  • Communicate the company’s USP
  • Show the value of the company to the customers
  • Increased sales
  • Brand awareness
  • Brand loyalty
  • Increased engagement 

Types of Content Marketing

There are various types of content marketing that you need to be familiar with. Let’s have a look at some of them – 

  • Blog articles

Blog posts are published on websites usually. They are a great way to boost your SEO efforts by using relevant keywords. Tools like WordPress are free of cost, hence it is cost-effective as well. Check out this WordPress online course.

The average length of a blog post is about 1200 words but longer blog posts over 2,000 words rank better. 

Bonus Read – How to do thorough keyword research

  • Videos

Videos generate great results! They might need more budgets, effort, and time but they bring in great ROI (returns on investment) as it leads to higher conversions and trust in the consumers. 

Over 80% of marketers said they were satisfied with the results of their video marketing efforts and 48% of customers trusted brands with videos on their landing pages.

  • eBooks

eBooks such as e-brochures give out essential information about your company. This kind of content marketing can easily communicate the USPs of your company and why the customer should make a purchase from you. 

  • Case Studies

Case studies are a great way of portraying your company as an expert in the field. It also builds trust in the industry as well as customers as it states hard facts. Check out the top brand case studies

  • Email Marketing 

Email marketing is a great way to reach out to the right target audience. If executed the right way, email marketing campaigns can generate leads and get you many conversions as well. 

  • Podcasts

Compelling and engaging audio can reach your target audience and can be used for broader marketing campaigns.

  • Influencer Marketing

Collaborating with influencers can ensure that your leads convert. Ensure that the influencer has the right following and a great connection with their audience. 

  • Testimonials and Reviews

Testimonials and reviews instill confidence in the customer about your brand, especially if they are interacting with it for the very first time. Request your customer to share their experience and leverage it. 

  • Tutorials

Tutorials are engaging which is the essence of content marketing. 

  • Viral content 

Creating viral content such as memes can increase the shareability of content and increase brand awareness. It needs to be smart, funny, and relatable, and not objectionable. 

Check out these Content Marketing Tips That’ll Help Grow Your Business. 

Scope of Content Marketing

The scope of content marketing has been increasing with each passing day, in India. With the growing reach of social media alone, today, companies can reach a target audience of millions online with consistent efforts. More than 9 billion businesses use Facebook to connect with customers. 

  • B2B businesses – B2B marketers make use of social media platforms such as Twitter and LinkedIn and also invest in PPC campaigns to reach target audiences with small budgets as well. Know more about PPC advertising.


  • B2C businesses – B2C marketers have started focussing on increasing brand awareness and increasing their customer base through their content marketing efforts on Facebook, Twitter, Instagram, etc.

The scope of content marketing encompasses much more than only social media as it includes other mediums as well such as email marketing, podcasts, SEO efforts, etc.

Future of Content Marketing 

The future of content marketing is bright. Some of the upcoming trends in content marketing include –

  • Optimized, high-quality content

With the markets saturating at a fast rate, relevant, highly optimized, and regular content will be prioritized to stand out. Newer content formats will also open the way for innovation and creativity. 

  • UGC 

User-generated content will become more popular as the audience is more likely to trust a person who has used the brand than brand ambassadors. It acts as a word-of-mouth promotion. According to a study, Gen Zers prefer authentic content. 

Read on to know How to market your brand to Gen Z. 

  • Artificial Intelligence

Artificial intelligence will rise in content marketing in the coming years. It will revolutionize how customer interactions take place. Today, we can see the advancement, with many companies using chatbots to interact with customers. This enables real-time interaction and also makes the customer feel valued. 

Check out the Future of artificial intelligence and digital marketing. 

  • Visual content

Video marketing will become more and more popular. In 2019, 80% of internet content consumed was video content. Even though it is difficult to produce, the results are well worth it.

  • Voice optimization

In 2020, there was a drastic increase in voice optimized searches. For marketers, it means identifying the right keywords and making the content comprehensible to the listener. 

We have some of the best content marketing tools along with other digital marketing tools, just for you!

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Q. Is content marketing effective in 2021?

Yes, content marketing is very much effective in 2021. The onset of the pandemic has pushed millions of people to consume content online. More people have started spending time online.

Q. Is content marketing a good career?

Yes, content marketing is a good career with the digital boom in recent times. Digital marketers today understand the importance of quality content.

Q. What is the goal of content marketing?

The goal of content marketing is to create engaging, impactful, and sustainable content. 


We really hope you enjoyed reading this blog on content marketing and you gained some valuable insights into your content marketing strategies. Let us know in the comments below how you plan on applying them.

Don’t forget to check out our 3-month online comprehensive digital marketing course for a short crash course on digital marketing. We even have an 11-month MBA-level online digital marketing course for students, professionals, and entrepreneurs from different streams who wish to specialize in digital marketing. 

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri


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