20+ Best Digital Marketing Tips For Businesses in 2024

Updated on: Aug 31, 2021

Have you cast around the internet looking for some digital marketing tips or hacks to help you boost your results? Then this article is for you. 

Digital Marketing is making the optimum use of the internet and the tools it has to offer to market your brand. When compared to traditional marketing, it is cost-effective, easily measurable, and has a high reach. 

The CAGR of digital marketing is approximately 9% from 2020 to 2026. With more and more businesses turning to digital marketing, it means a rise in job opportunities. The scope of digital marketing is vast and ever-growing. 

The pandemic has led many businesses and brands to focus largely on their digital marketing efforts. We have a few digital marketing tips and tricks laid out for you.

Get Assured Placements - PG in Digital Marketing

20+ Effective Digital Marketing Tips 2023

Are you a beginner with no idea where to start? Here are a few digital marketing tips to get you started- 


1. Understand your Goals 

First, understand what it is that you’re trying to achieve. Is it more followers? A stronger presence? Then, work accordingly towards all these goals. Remember, your goals should always be smart. 

Digital marketing tips - SMART-goals

(Source: Dougthrope)


2. Learn from other’s mistakes

As soon as you have your goals clearly in place, learn from past mistakes that other brands or companies may have made. You can also look up success stories so you know what they did right. Here’s a look at some of the best digital marketing case studies you can take inspiration from. 

For example, you can take a look at this video of Hike Messenger where you will get to know how doing too many things at once led to the downfall of Hike.


3. Strategize 

Once you have identified your goals and understood other case studies, make an outline of your marketing strategy. Which demographic are you targeting? How many platforms should you use? Ask yourself these questions. Here are some tips on how to form a good digital marketing strategy


4. Analyze Results 

After running a campaign, analyze your results through data analytics. More engagement and reach should be your goal initially. Without analyzing the results, you will not be able to determine if you’re investing in a blindspot or not. 


5. Apply Your Learnings 

Once this data is gathered and analyzed, understand what you can do differently and how you can improvise. Apply another strategy if need be.

Also Read: How Can Memes Destroy Brands


6. Build a Strong Presence 

Building a strong presence is key. Use various social media platforms to really get out there. Follow relevant people, post consistently, and spread the word. Posting relatable and appealing content is important. Also, identify what formats work better. For example, the Instagram algorithm favors reels.


7. Use Data Analytics

More often than not, we continue executing without realizing the importance of analyzing the effectiveness of our marketing efforts. Make sure to pause and analyze your data and then move ahead. If you’re new to data analytics, we highly recommend this Google Analytics short online course.


8. Build a Strong Website 

Building a strong website is crucial. It makes your business look professional and builds credibility. Other than that, it saves you the effort of sending out a catalog of your product or service every time. Check out this WordPress short online course that’ll help build your website. 


9. Synergistic Efforts 

Make sure to have a similar look and feel across your website and social media channels. One cannot be different from the other in terms of design and content. Link your website to your social media pages as well. 


10. Network 

Networking is very important. Attend expos, and reach out to other entrepreneurs. Build goodwill. Networking with personalities in your niche is one of the most powerful digital marketing tips.


11. Understand your Target Audience 

A target audience is a group of people with similar likes and dislikes, who are more likely to buy your product or service. Chart out a demographic list- age, location, sex, etc. Identify which platforms they use the most and accordingly make your digital strategy. 

Digital marketing tips - target-audience-analysis

(Source: Airiodion)


12. Focus on SEO 

SEO refers to search engine optimization. For any kind of small business, the goal is to increase brand visibility. You need to rank on a search engine to be found. How do you do that? Use relevant keywords, include SEO-rich blogs on your website, use image alt tags, etc. Here’s a guide on how to improve your SEO ranking.

If SEO is alien to you, we recommend this online SEO course which will help you master SEO tools as well. 


13. Content is Key 

Your content is the basis of your marketing strategy. It needs to be relevant, connect with your audience and also build trust, leading to conversions. Learn more about the content marketing tools through this short online content marketing course.


14. Invest in Influencer Marketing 

Influencer marketing involves reaching out to opinion leaders and collaborating with them to achieve brand visibility. This is a great option as in recent times, influencers are known to connect with audiences even more than celebrities.

Their followers have faith in their promotions. Identify the right influencers, do your research by identifying the number of followers, engagement rate, and accordingly shortlist. 


15. Analyze Results 

We cannot stress the importance of analyzing your marketing data for improvisation. By doing so, you’ll know what you’re doing right or wrong and apply this knowledge to make changes to your current strategy or the next one.


16. Start Using Email Marketing 

Email marketing is an age-old marketing technique. It is cost-effective and also builds credibility. With effective email marketing tools such as Mailchimp, execution is super easy.  Quick Tip: Use catchy email subject lines and personalize your emails! Check out this online email marketing course that’ll help you master email marketing strategies.

Also Check Out: Top Email Marketing Tips


17. Paid Ads

It is advisable to cut costs on overheads such as rent and instead focus your investments on advertising and business growth. Pay-per-click ads are a great way of increased ROI. If you’re not sure how to go about PPC campaigns, check out 21 Best PPC Strategies to get you 3X ROI.


18. Podcasts

Podcasts and other such unique formats can generate leads to your page. The main aim is conversions but as a startup, you need to display your creativity and ability through these fresh, unique approaches. 


19. Invest in Video Marketing

Investing in video marketing is a great idea. It is no longer only for big companies. It brings more traffic, better SEO rankings, increases credibility, explains things better, and can get you more business. Here are 46 shocking statistics of video marketing that will blow your mind. 


20. Focus on client retention 

Instead of focusing on expansion, focus solely on client retention. Offer your best services, keep the client up-to-date with new trends, pitch new strategies, and interact with them more to understand their business needs. Overall, build a rapport and deliver. This can lead to more recommendations for you!

Digital marketing tips - customer-retention

(Source: Comarch)


21. Break the Internet

Have a wacky idea? Don’t stop yourself. Unique content brings in attention which in turn can help you with breaking the internet! Hence, creating viral content is one of the best digital marketing tips.

Want some more tips from an industry expert? Watch this video – 


5 Best Digital Marketing Tips To Form Successful Strategies


  • Refer to Case Studies – Case studies are the best way to understand and apply marketing strategies to your business. You can refer to plenty of digital marketing case studies online or even refer to digital marketing books such as Jab, Jab, Right Hook, and The New Rules of Marketing and PR. Check out these top digital marketing books you need to read.
  • Online Reputation Management – No matter how good your strategy might be, online reputation management is equally important to building trust. Build a positive brand image with this short online reputation management course.
  • Make Optimum Use of Digital Marketing Tools – Digital marketing tools can make or break your brand strategy. Choose the right ones for your strategy for optimum results. Can’t make up your mind which ones to use? Check this out for the best digital marketing tools and courses.
  • Be Data-Driven – Strong content is powerful and effective only if it is backed by data. Ensure that you’ve made use of Analytics for the best results.
  • Take a Short Course –  Learning never stops in the digital marketing world due to its dynamic nature. Hence, it is important to keep upskilling. This comprehensive 3-month online digital marketing course is perfect for beginners. Check out 6 Best Digital Marketing Strategies here.


Must Read: Do’s & Don’ts of Digital Marketing

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To Conclude

Those were some digital marketing tips and tricks of the trade we had to share. 

If you’re a digital marketing professional looking for intensive training, IIDE’s MBA in Digital Marketing in India is perfect as it has assured placements and a capstone project which will surely add value to your resume. 

You May Also Like: How To Start an Online Business in India

Do you have any tips that helped you with your business or startup? Let us know in the comments below! 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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