Are you looking for the best digital marketing courses in Rochester? Well, then you’ve come to the right place! We have gathered all the information on the top 5 digital marketing courses in Rochester which would satisfy your curiosity about the topic.
Before we jump onto our main topic, let’s take a look at the scope of digital marketing and have an introduction to what exactly Digital Marketing is.
Digital Marketing is a way of representing your brand globally through online platforms.
Today’s world is marching towards Digitalization in every field. In this fast pacing world, door-to-door or manual marketing is simply a waste of time. Digital Marketing is a way of using the internet and showcasing the best of everything globally. Nowadays, everyone is aware of the benefits of digital marketing
Most people in this world are on social media platforms. So, to reach potential customers, it’s necessary to represent your brand on such platforms. Some necessary and adequate skills are required to skillfully display the best potential of your brand/company and to master those skills the knowledge of digital marketing is a must.
But before moving on to the list, let’s have a look at digital marketing jobs currently available in Rochester
(Source: Indeed.com)
Impressive, right? With the onset of the pandemic, the demand for digital marketers has increased, which has resulted in many career opportunities in this field. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same
So let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Rochester are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Noble Desktop– Offers an intensive digital marketing training program that is perfect for those who are interested in marketing and are looking to learn new skills from a top digital marketing expert.
- MCC Training Programs– A well-renowned community college acknowledged by the Middle States Commission on Higher Education.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Rochester.
List of Top 5 Digital Marketing Courses in Rochester
Here’s an overview of the top 5 digital marketing courses in Rochester, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| Noble Desktop | 78 Hours | USD 4,525 |
| MCC Training Programs | 18 Weeks | USD 4,900 |
| NYU Stern | – | – |
| Manhattan Institute | 365 Days | USD 549.00 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Noble Desktop
This intensive digital marketing training program by Noble Desktop is perfect for business owners looking to increase traffic and monitor conversions on their website and social media platforms, or for those who are interested in (or are currently employed in) marketing and are looking to learn new skills from a top digital marketing expert.
They provide hands-on training along with theoretical knowledge which will help students in launching their careers in digital marketing.
Course Syllabus
- Digital Marketing Strategies Bootcamp
- SEO Bootcamp
- Google Ads Bootcamp
- Google Analytics Bootcamp
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- Social Media Video Marketing: YouTube & TikTok
- Social Media Content Marketing: Blogs & Twitter
Course Duration and Fees
The duration of the course is 78 hours for online and live sessions. The fee of the digital marketing course is USD4,525.
Course Highlights
- 78 hours of hands-on instruction
- Live, project-based training from experts
- Retake for free within 1 year
- Verified digital certificate of completion
- Licensed by NYS Department of Education
- Flexible payment plans
Contact Details
Phone: (212) 226-4149
Email: [email protected]
Address: 185 Madison Ave 3rd fl, New York, NY 10016, USA
3. MCC Training Programs
MCC is also known as Monroe Community College is a well-renowned community college acknowledged by the Middle States Commission on Higher Education with one of the best faculty staff and with their expertise, they can teach you digital marketing at ease. Their digital marketing program is suitable for business owners, aspiring marketers, and current marketers who want to learn about analytics, social media, SEO, and more.
Course Syllabus
- Digital Marketing Fundamentals
- SEO (On-Page, Off-Page, Local)
- Website Platforms and UX
- SEM (Search Engine Marketing)
- Social Media (Organic & Paid)
- Content & Email Marketing
- Customer Service & CRM Essentials
- Google Analytics
- Conversion Optimization
- Career Development & Personal Brand
Course Duration and Fees
This duration of course consists of 120 Hours with 40 Sessions and a period of 18 weeks, approximately 5.5 months. The fee is USD 4,900 (MCC 50% Tuition Scholarship for those who qualify).
Course Highlights
- Acquire a foundational understanding of areas in marketing
- Gain knowledge and understanding of the fast-paced digital world
- Learn key in-demand skills
- 50% scholarship to those who qualify
Contact Details
Phone: 585.292.2000
Email: [email protected]
Address: 1000 East Henrietta Road, Rochester, New York 14623
4. Stern NYU
Established in 1900, NYU Stern is one of the top business schools in Rochester that aspire to bring positive change in society through quality education. Students specializing in digital marketing are prepared with the strategic and analytical skills to guide organizations in a digital world overflowing with data about customers, products, and interactions
Course Syllabus
- Advertising Management
- Design and Development of Web and Mobile Applications
- Digital Marketing
- New Media in Marketing
- Networks, Crowds & Markets: Reasoning about a Highly Connected World
- Search and the New Economy
- Social Media for Brand Management
Course Duration and Fees
The information regarding the duration of the course and the fee structure is not available. Please contact the institute for further details.
Course Highlights
- 200 electives and over 20 specializations
- A specialization includes 9 credits or about 3 courses
Contact Details
Phone: (212) 998-0600
Email: [email protected]
5. Manhattan College
In Manhattan Institute, they offer 100+ programs across 6 different schools with a diverse community of students. The dynamic Jasper education is based on tradition and built on a strong liberal arts foundation, as well as hands-on, technological knowledge that changes and adapts to their environment. Their course will help students develop digital marketing strategies and learn about SEO, Google Adwords, and more.
Course Syllabus
- Digital Marketing Strategy
- Content Marketing
- Social Media Marketing
- Marketing Automation
- Web Analytics
- Search Engine Optimization (SEO)
- Paid Search/Pay Per Click Advertising (PPC)
- Mobile Marketing
- Conversion Rate Optimization
Course Duration and Fees
You get access to the course for 365 days. The cost of the course is $549.00
Course Highlights
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in-app
Contact Details
Phone: 718-862-8000
Now that we’ve seen the best digital marketing courses in Rochester, here are some of the frequently asked questions.
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Rochester?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
To Conclude
Great! We have provided you with a list of the best digital marketing courses in Rochester and hope that this listicle will help you decide on the right course for you.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubts, you can reach out to us at [email protected] to avail free counseling session.
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