If you’re looking for digital marketing courses in Pittsburgh, then you’re in the right place! In this blog, we’ve listed the top 5 digital marketing courses in Pittsburgh including course details such as curriculum, duration, fees, and placements to master your digital marketing skills.
The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic. Companies have been turning from traditional marketing methods towards digital marketing and curating impactful strategies to attract a wider audience. Have a look at the number of digital marketing jobs available in Pittsburgh.
Source: indeed.com
The number is skyrocketing! A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Pittsburgh are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- University of Pittsburgh– Offers extensive insights into digital marketing, enabling students to become industry oriented.
- Carnegie Mellon University– One of the best business schools in the USA that encourages researchers, students, and industry leaders to grapple with the important questions that shape business and society.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Pittsburgh.
List of Top 5 Digital Marketing Courses in Pittsburgh
Here’s an overview of the top 5 digital marketing courses in Pittsburgh, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| University of Pittsburgh | 3-4 Months | USD 2,600 |
| Carnegie Mellon University | 12 Months | – |
| Point Park University | 6 Months | – |
| American Graphic Institute | 6 Weeks | – |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. University of Pittsburgh
The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals.
The college offers extensive insights into digital marketing, enabling students to become industry oriented. Have a look at the digital marketing course structure.
Course Syllabus
- Overview and Introduction to Google Ads Search including practice with keywords and ad creation
- A detailed explanation of Search Engine Optimization concepts and best practices
- Networking opportunities with business professionals across the marketing industry
- Basic certifications test for Google Ad Search and Search Engine Optimization Basics.
Course Duration & Fees
The University of Pittsburgh is #2 on our list of digital marketing courses in Pittsburgh. The duration of the digital marketing certification course is 3-4 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Learn about the most important platforms and concepts
- Certifications
- Expert trainers
- No course prerequisites
Contact Details
Address: 2100 Sennott Square, 210 S. Bouquet St., Pittsburgh, PA 15260
Phone: 412-383-9600
Email: admissions@business.pitt.edu
3. Carnegie Mellon University
Tepper School of Business, affiliated with Carnegie Mellon University is one of the best business schools in the USA.
Tepper School encourages researchers, students, and industry leaders to grapple with the important questions that shape business and society.
Have a look at the structure of the digital marketing course offered by them.
Course Syllabus
- Search Engine Optimization
- Social Media Marketing
- Forecasting using Online Search Trends Data
- Econo-mining User Generated Content
- Prediction of trends
Course Duration & Fees
Carnegie Mellon University is #3 on our list of digital marketing courses in Pittsburgh. The duration of the digital marketing course is 12 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Expert professional instructors
- Hands-on training
- Latest tools, technology, and techniques
- Case studies
Contact Details
Address: Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA 15213
Phone: 412-268-5687
4. Park Point University
Point Park University will become one of the most dynamic, private, urban universities in America with an intense focus on student success through distinctive, innovative, and experiential learning.
The expert professionals teach from their own real-world experience. Moreover, students also have access to internships and job opportunities with leading companies and organizations.
Given below are the digital marketing course details.
Course Syllabus
- Digital Marketing
- Databases
- Business Analytics
- Social Media Practices
- Web Publishing
- Social Media Analytics and SEO
Course Duration & Fees
Park Point University is #4 on our list of digital marketing courses in Pittsburgh. The duration of this course is 6 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Become equipped to apply the interactive marketing strategies
- Applied/experiential learning
- Gain experience with in-demand tools and technologies
Contact Details
Address: Point Park University, 201 Wood Street, Pittsburgh, Pennsylvania 15222
Phone: (800) 321-0129
5. American Graphic Institute
American Graphic Institute is one of the well-known institutions offering a wide range of certificate programs in Design, Digital Marketing, UX & Video Editing, and more.
The digital marketing course offered by them is a hands-on program that teaches digital marketing principles along with practical skills using modern digital marketing tools. Students conclude their work with a project that showcases skills gained in the program and gain assistance in creating a compelling portfolio.
Course Syllabus
- Google Analytics
- Digital Marketing Strategy
- HTML Email
- Responsive HTML Email Course
- HTML Course – Introduction
- WordPress Training Course – Introduction
- InDesign Class – Introduction
- InDesign Class – Intermediate
- Photoshop Class – Introduction
- Photoshop Class – Intermediate
- Digital Marketing Project
- Digital Marketing Portfolio
Course Duration & Fees
American Graphics Institute is #5 on our list of digital marketing courses in Pittsburgh. The duration of the digital marketing course is 6 weeks. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Hands-on work experience
- Students receive individualized attention and work collaboratively with their instructors
- Hybrid modes of studying – classroom and online
Contact Details
Address: American Graphics Institute,150 Presidential Way Woburn, MA, 01801, USA
Phone: (781) 376-6044
These were the top 5 digital marketing courses in Pittsburgh for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. Who needs a digital marketing strategy?
Basically, any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.
Q. What is the Fee for Digital Marketing Courses in Pittsburgh?
The digital marketing course fees in Pittsburgh on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing?
No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
To Conclude
These were the top 5 digital marketing courses in Pittsburgh. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite.
Are you someone who’s looking to ascend your skills from the comfort of your home? Check out IIDE’s short-term certification courses in digital marketing.
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
0 Comments