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11 Top Digital Marketing Skills in Demand in 2023 with Salaries & How to get a High Paying Job

Updated on: Nov 27, 2022
Digital Marketing Skills

It’s 2023 and skills are considered as important if not more than a degree to get a high-paying job. Out of all the skills out there, digital marketing skills are growing faster than expected.

Digital marketing has evolved from a simple website to now using data analytics. And the most exciting part is that it is still evolving. With AI, technology and content creation seeing new trends every day, digital marketing skills will surely get you a high-paying career in 2023.

But before we dive deep into the 11 digital marketing skills that are trending in the industry, I would first like to tell you what are the common personalities or soft skills that are needed to fit in any of the digital marketing skills. 

  • Strong communication
  • Multitasking ability
  • Creatively Inclined 
  • Bug to solve problems 
  • Curios to question 
  • Ability to adapt to the ever-changing trends 
  • Analytic and logical mindset

Although you don’t need to a 10/10 for all of the soft skills mentioned above, if you show the curiosity to learn all of them while you’re working, you will create a lasting impression on your manager.

But wait, why do you need to specialize in a digital marketing skill/niche?

In 2023, the demand for digital services is higher and the need for skilled digital marketing professionals is even higher. To bridge the gap and ensure that their campaigns are well taken care of, brands are ready to hire digital marketing specialists for particular platforms and particular niches. 

For example, each brand that is looking towards digital marketing has a social media executive and a search engine optimization executive who work together but take care of each platform as it is their niche. 

Hence, specializing in a particular digital marketing skill will always earn you a higher salary!

Now that we know the benefits of specializing in digital marketing skills, let’s look at the top 11 highest-paying digital marketing skills you can master.

But if you’re fresh to this industry, why don’t you sign up for this free masterclass on digital marketing basics and have a fair understanding before you start looking at digital marketing skills?  

We have also provided salary insights for each of the digital marketing skills globally and in India.

So let’s dive into the list.

Digital Marketing Courses in Delhi - masterclass

Top 11 Highest Paying Digital Marketing Skills To Master:

Here’s a list of highest paying 11 digital marketing skills to master in 2023 –

1. Marketing Automation

Marketing automation lies on the technical and software part which is the heavy side of the digital marketing spectrum. 

A marketing automation specialist uses and optimizes software to automate marketing activities. It identifies potential customers and leads and automates the process of converting them into sales. This is done via e-mail marketing, SMS marketing, website notifications, push notifications, and pop-ups. 

Marketing automation essentially boosts the entire sales funnel as it creates a large user base and also creates awareness about your brand. The more people know about your brand, the more they trust it and eventually buy from it. The consumer will not buy the first time they come to the website, marketing automation makes sure it keeps you relevant in the consumer’s head leading to sales eventually. 

The median salary for a marketing automation specialist is about 8 LPA in India (Ambition Box).

marketing automation - digital marketing skills

Recommendation: Learn marketing automation along with many other digital marketing skills with the industry’s finest at IIDE’s MBA in Digital Marketing – PG Program

2. Video Production and Marketing

Video production and marketing have quickly become the central focus of every marketing strategy. Every business pushes video content as they grab the attention of the users quickly.

With the audience quickly moving to smartphones in today’s world, the youth of today engages with video content more than ever. It is not only a medium of entertainment anymore but a powerful tool for promotion and lead generation, especially on social media platforms. 

The introduction of applications like TikTok and features like Instagram reels has changed the way video content is perceived. A study from Hubspot shows that 50% of consumers want video content from their brands rather than any other content. Thus, video production and marketing have become one of the top digital marketing skills of the decade.

A video producer can earn INR 6 LPA in India on average according to Ambition Box.

video producer - digital marketing skills

3. Paid Media Specialist

A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind. 

They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.

Digital advertising has been growing at a whopping rate across the world. This means that paid media specialists are in the sweet spot. The digital ad spending market was around $190 billion in 2016. This market has almost doubled in size to $330 billion in just 4 years and is expected to only reach US$786.2 Billion by 2026. These figures are pandemic-affected, so you can imagine what would happen in an ideal scenario. 

60% of the marketing budget will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media.

An important part of paid media is social media marketing which is one of the emerging job profiles in 2023, as the pandemic has pushed more people to spend maximum time online. It’s no secret that social media is growing immensely and the social media engagement rate has only increased, which means that the need for a social media marketing strategist will also increase.

The role of a social media marketing strategist includes planning, implementing, brainstorming ideas for brands, managing, and monitoring the company’s social media strategy to increase brand awareness which will ultimately increase the company’s sales. 

A paid media specialist earns around INR 8.8 LPA in India according to Ambition Box.

paid media specialist - digital marketing skills

Recommendation: To become an expert paid media specialist, you must be well-versed in social media marketing, Google ads, and media planning and buying. Sign up for the following courses to learn them: Online Social Media Marketing Course, Online Google Ads Course, Online Media Planning Course

4. Content Marketing Specialist

Search Engine Optimization is not enough for driving traffic to your website today. Yesteryear tactics have now been replaced by a strong need for top-quality content. 

Customers today does not take any action unless they are impressed by the content a business has put out. Content marketers optimize the content the business puts out to be top quality and drive traffic to the various web pages of an organization. This is an unpaid form of promotion, unlike social media ads. 

A company has to stay relevant and edgy with its content on social media as the audience has become increasingly aware and wants to see quality content on social media or well-written blogs that promote content for the business. 

This is a very creative job and is also the driving force behind all content marketing plans and strategies made. A content marketing specialist should be a people person as they deal with multiple team members to execute a strategy.

A content marketing specialist in India makes about INR 6 LPA according to Ambition Box.

content marketing specialist - digital marketing skill

Recommendation: Learn to create a holistic content marketing strategy that attracts and engages your desired target audience, which will ultimately convert them into paying customers with this Online Content Marketing Course with Certification

5. Analytics

If you love numbers, analytics is the field for you to be in. 

Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills. We have tons of data available today and it is of no use if it is not analyzed and used to benefit your brand. Consumer data today shows the entire buying journey of a consumer. 

Analytics let us know whether the campaign was a success or a failure, what tweaks to make to your plan and how to gain a larger audience for your business. Analytics help you to optimize your sales funnel and spot any problems they face by streamlining it and helping them create solutions for it. 

Digital marketing would be nowhere today if analytics were not so integral to its development. The ability to analyze data and spot trends using various tools and turning it into an actionable step is very rare and an in-demand skill without which a modern business can not survive.

A data analyst can cash in approximately INR 4.4 LPA in India according to Ambition Box.

data analyst - digital marketing skills

Recommendation: Gain an in-depth understanding of user behavior, measure marketing efforts, and make informed decisions about your website and marketing campaigns’ performance by trying out IIDE’s Online Google Analytics Course with Certification

6. SEO

SEO or search engine optimization is said to be an evergreen skill in digital marketing. Ranking your website at the top of your search results increases the incoming traffic and its credibility. 

Search Engine Optimization is a technical and analytical field that requires someone with the know-how of the algorithms, the way a search engine runs, and a creative understanding of how a piece of content would link to a search result.

Search Engine Optimization itself is an 80-billion-dollar industry. Just to shine a light on why it is such a big industry, here’s a statistic – 93% of all activity on the internet is initiated via a search engine. 

75% of people do not even bother looking at the second page of search results. Read this blog about some key benefits of SEO and why businesses give so much importance to it. 

The reason why search engine optimization is a relevant skill is that the trends in the SEO market are evolving at a fast pace as there are constant algorithm updates that change the optimization tactics of the website and thus they need to be re-optimized.

A Search Engine Optimization Specialist can start with around INR 2 LPA in India according to Ambition Box.

seo executive - digital marketing skills

Recommendation: IIDE’s Online SEO Course with Certification will teach you to rank your websites on google with easy, tried & tested strategies and enable you to become an SEO Specialist

7. Copywriting

This digital marketing skill seems so easy when you’re not doing it. After all, it’s just writing a few words for a brand, right?

Wrong. Copywriting is so much more than that – it is the ability to fully capture a brand’s sentiment, the brand objective, and the brand USP in just a few sentences or sometimes even words. You become the voice of the brand, and you have to work closely with the designer to make sure the copy and design integrate seamlessly.

Copywriters are in heavy demand because they’re responsible for creating copies and jingles that best help people to resonate with the brands and remember them.

Do you wish to get better at copywriting? Dive deep into this Case study on Zomato and many such case studies of your favorite brands and analyze their copy. Also, analyze how they could have done better!

Looking at the salary insights, an entry-level copywriter can earn up to 4.2 LPA in India according to Ambition Box.

copywriting salary - digital marketing skills

Recommendation: If you are intending to learn to Copywrite and polish your digital marketing skill in this domain you can try out this Online Copywriting Course with Certification. This particular course will teach you the art of digital copywriting, the basics of content writing, social media content writing, and how to amplify your marketing efforts.

8. Email-Marketing:

Email is one form of marketing that all of us have been using for ages, and yet it still remains one of the most valuable marketing strategies out there. 

Statistics states that email marketing has a return on investment (ROI) of $42 for every $1 spent, which makes it a higher return than you can expect from any other form of marketing be it digital or otherwise.

The versatility of Email Marketing makes it one of the most highest-paying digital marketing skills. It is used to engage inactive customers, convert leads, build customer loyalty, and more! You can send exclusive deals, information about upcoming events, article pieces for subscribing, and other useful content.

An average entry-level salary of an Email-Marketing Specialist according to Ambition Box is INR 2.7 LPA in India.

email marketing executive - digital marketing skills

Recommendation: If you’re willing to leverage the power of email marketing skills to run successful email marketing campaigns you should surely try out IIDE’s Email Marketing Certification Course which will help you to build a powerful email list and create successful email marketing campaigns.

9. Website Development

Every business today wants to be online because that is where its users are. 51% of the world’s population has access to the internet. The pandemic has only added to the increased importance of a website. It’s not only a goodwill representation of the company but also a medium for conducting the business. 

As a web developer, you guessed it, you need to be updated with the various coding languages used, and have a flair to create a functional yet attractive website for the business. It is one of the most in-demand digital marketing skills to have in today’s excessively digital world.

Your job as a web developer would include the creation and maintenance of a website. Almost 50-60% of small businesses do not have a website even in the booming global digital scenario today. One in three people today look up a company online before buying any products. Thus, if coding appeals to you and you’re proficient in it, the market is looking for candidates just like you.

A beginner in web development can easily rake in 3 LPA in India according to Ambition Box.

web developer - digital marketing skills

Recommendation: Try this Online WordPress Course to kick-start the basics of website building.

10. PPC (Pay-Per-click)/ Google Ads

Ranking your website on the first page for the organic result can bring advantages that will augment over time, but this process takes a while to bring you that kind of result. However, pay-per-click advertising is an option for gaining relevant visibility instantly. 

Your brand or business is guaranteed to show in top results. Except, you have to pay for each click of your ad. Though bidding more doesn’t mean your ad will show up more, as ad relevance and quality score are the elements that decide if your ad should be shown on top results.

How do you leverage your quality score and ad relevance is what makes PPC a skill. Besides balancing your budget for the ad you also need to understand which keywords to target, which channels you choose, and which ad format would suit the best for your ad.

Also, you need a better understanding of how to create a unanimous experience for your target audience. A good quality score will lower your cost per click and increase your profits. 

PPC Advertising isn’t just applicable to search engines, it is also applicable to social media, mobile applications, websites, directories, and more, making it a very important digital marketing skill to learn.

A Pay-per-click Executive earns up to INR 3.1 LPA while starting out in India according to Ambition Box.

ppc executive salary - digital marketing skills

Recommendation: With IIDE’s  Online Google Ads Course you will be able to learn the fundamentals and best practices to create effective ad campaigns via Search, Display, App, and Youtube. After pursuing this course, you will be able to effortlessly set up targeted Google Ads campaigns and become a Google Ads specialist. Hence, we’d recommend you surely give this course a try. 

11. Design Fundamentals

Even if you are not a designer, it always helps to know the basics of design. All the digital marketing skills you have will be rather futile if you have to constantly be dependent on a designer. 

To truly learn design, we recommend learning the basics of Adobe Photoshop and Illustrator. To go even further and equip yourself with the designing skills needed to create and execute result-oriented digital campaigns, why not join us at IIDE and earn an MBA equivalent digital design certification? You will learn graphic design, UI/UX, and even web design skills, all through a practical and hands-on approach.

However, if you are in a time crunch and want to design something fast, Canva is a good place to start.

An entry-level graphic designer can earn up to INR 3 LPA in India according to Ambition Box. 

graphic designer - digital marketing skills

Recommendation: Designing has become one of the most emerging digital marketing skills in 2023. If you’re someone who’s really passionate about design and got an eye for the same, you should consider checking out this Online Ad Design Course to know the fundamentals of designing. 

What we just saw were the 11 best and highest-paying digital marketing skills to master. Now, you might want to know how to get a high-paying digital marketing job yourself. Let’s take a look at that now.

Digital Marketing Courses in Delhi - masterclass

How to get a High-Paying Digital Marketing Job?

The demand for digital marketers is increasing in today’s connected marketplace. It is undoubtedly one of the most profitable careers out there. 

Check Out: The What, Why, Where & How of a Career in Digital Marketing

With such increasing demand, no doubt the number of people opting for a career in digital marketing is also on a rise. Thus, it is very important to stand apart from the competition to be able to land your dream job. 

Here a few tips on how you can get a high-paying digital marketing job: 

  • The first step, without a doubt, would be to learn the digital marketing skill or skills you intend to master and create expertise in them. In-depth knowledge is the greatest asset a candidate can have. Choose an institute that helps you with the core and practical skills of digital marketing. One such course is IIDE’s Online Digital Marketing Course. It preps you with digital as well as managerial skills which brings me to my next point.

  • Work on your managerial skills and strengthen them. Most often high-paying jobs are offered to candidates who are not only excellent at their job but also good coordinators, and team workers and have clear communication skills. Having a presence of mind is indeed important to take on spot decisions which are very common in digital marketing jobs. Many companies also take a digital marketing skills assessment test and ask questions from various genres so prepare for that.

  • Work on your software skills as they’re important for a smooth working experience in any company and job role.

  • Research about the companies you’d like to work with, find out about the job openings and apply for them. Being a digital marketing job, try crafting creative job application emails that help you get noticed by the abundant applications they receive.

  • Develop a strong digital presence on LinkedIn and network with people in similar fields and build connections with them. Having a personal website would also be useful as the employers can glance through your work and see if your work blends with their business and the skills they require.

These were just a few tips on bagging a high-paying digital marketing job. If you’re a fresher, then give this blog a read on the top digital marketing jobs for a fresher and how to land one.

Moving on to the last and yet another important section is a bonus read on how you can improve your digital marketing skills. 

How to advance & improve your digital marketing skills? 

In order to have a successful career in digital marketing, your skills need to evolve. Jotted down are a few tips that can help you to boost your digital marketing skills.

  • Constantly update yourself with the latest trends: 

With technologies and social media constantly evolving, new digital marketing trends emerge at a moment’s notice. Pay closer attention to overall developments being made within the advertising and digital industries. In addition to this, you need to develop a better understanding of business strategies, industry news, sale strategies, and business strategy. 

Today, it is not only necessary to know your digital marketing skills inside out, but it is equally important to stay updated with the current relevancy of it. 

You can do this by referring to various journal blogs that will provide you with information on brands, digital marketing trends, upcoming trends, predictions, and a lot more. 

Brand new technologies and trends impact your business competitiveness and sale strategies, hence it becomes very important to keep a close eye on it. 

  • Advance your overall skillsets: 

In marketing, it’s crucial to develop both, your soft skills as well as your hard skills. The hard skill you need to develop as a digital marketer is the capability to exemplify a return on the marketing investments that shareholders make. 

Then there come soft skills, which scales from creativity to collaboration, and powerful influence, these skills are the basics you must possess in order to have a steady career in digital marketing. Knowing your job is one part, and being able to present it to your clients and win confidence is another part that needs equal attention. 

Along with these managerial skills, you must take up courses frequently to keep your knowledge up to date and fresh. 

  • Real-life Experiences

If you’ve mastered all the digital marketing skills we just discussed, it might be time to put them into action and gain some real-life experiences. With an Online Digital Marketing Course at IIDE, you will be able to do just that. 

Bonus Tip: Find a mentor in the digital marketing industry through the various people you will meet at IIDE. Someone with experience will be able to further educate you on the digital marketing skills you need to succeed.

You’ll learn by working on real-life brands, with experts who are in it and doing it, and through case studies that will help you apply all your knowledge. It is intensive, practical, and could lead to an internship or job that is the perfect fit for you.

Another important tip to improve your digital marketing skills through real-life experiences is to apply for as many internships as you can. Internships serve as the real testaments of your skills and really help in improving them from the ground up.

Let’s look at some common questions now.

Frequently Asked Questions

Q. What digital marketing skills are in demand?

As mentioned above, the digital marketing skills that are in demand are Marketing Automation, Video Production, and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, Website Development, PPC (Pay-Per-click)/ Google Ads & Design Fundamentals. All these skills also offer a good salary in the corporate world. 

Q. What is the highest salary in digital marketing?

As for an executive-level position, the highest salary in digital marketing is approximately INR 5,00,000. Wherein for the manager’s role, the average highest salary is INR 10,00,000. Although these numbers are highly dependent on the expertise you possess, your experience in the industry, and the size of the company. To know more about the salaries offered for different digital marketing roles, check this blog on Digital Marketing Salary in India – 10-year plan included

Q. How do I get a high-paying digital marketing job?

To get a high-paying job, you must first gain the right and in-demand digital marketing skills that are mentioned above. Enroll in a comprehensive course that offers you the updated curriculum for each skill. IIDE’s Online Digital Marketing Course is the right place to start. For more tips on how to get a high-paying job, read this blog on 11 Highest Paid Digital Marketing Skills To Master in 2023 & How to Get a High-Paying Job.

To Conclude

Digital marketing is one of the hottest career streams right now and cashing in on this digital wave will be very beneficial. The COVID-19 Pandemic has made it even more important for businesses and organizations to shift online and opt for digital marketing. 

It is estimated that the digital marketing jobs that will be created in the field by 2023 will be at an all-time high, which means that digital marketing is here to stay. 

We hope this blog could help you and educate you about the top digital marketing skills we think you should possess. A career in the field of digital marketing is a very lucrative prospect and we hope this list of digital marketing skills helped you take the first step into your specialization. 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Anushri

    dose the iide offers digital marketing course????

    • Rashmit

      IIDE offers both, online and offline courses in Digital Marketing.

  2. SEO auckland

    I loved your blog and thanks for publishing this content about digital marketing skills!! I am really happy to come across this exceptionally well written content. I like how you have researched and presented these exact points so clearly. Thanks for sharing and look for more in future!!

    • Karan Shah

      Hey! I am glad you liked our blog and found it informative. If you wish to learn more about digital marketing and its strategies, please do check out the case study and presentation pages in our Knowledge portal.


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