14 Highest Paid Digital Marketing Skills in Demand in 2024

Updated on: Apr 21, 2023
Digital Marketing Skills

It’s 2024 and skills are considered as important if not more than a degree to get a high-paying job. Out of all the skills out there, digital marketing skills are growing faster than expected.

Digital marketing has evolved from website advertising to now data analytics. And the most exciting part is that it is still evolving. With AI, technology, and content creation seeing new trends every day, digital marketing skills will surely get you a high-paying career in 2024.

As a beginner in the field of digital marketing, you may often wonder where to start and which digital marketing skills are in demand. Although you don’t need a 10/10 for all of the skills mentioned below, if you show the curiosity to learn all of them while you’re working, trust me you will create a lasting impression on your manager.

Why specialize in a digital marketing skill/niche?

In 2024, the demand for digital services is higher and the need for skilled digital marketing professionals is even higher. To bridge the gap and ensure that their campaigns are well taken care of, brands are ready to hire digital marketing specialists for particular platforms and particular niches. 

For example, each brand that is looking towards digital marketing has a social media executive and a search engine optimization executive who work together but take care of each platform as it is their niche. 

Hence, specializing in a particular digital marketing skill will always earn you a higher salary!

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Now that we know the benefits of specializing in digital marketing skills, let’s look at the top 14 highest-paying digital marketing skills you can master.

But if you’re fresh to this industry, why don’t you sign up for this free masterclass on digital marketing basics and have a fair understanding before you start looking at digital marketing skills?

In this blog, We have also provided salary insights for each of the digital marketing skills globally and in India.

So let’s dive into the list.

Get Assured Placements - PG in Digital Marketing

Top 14 Highest Paying Digital Marketing Skills To Master:

Here’s a list of the highest paying 12 digital marketing skills to master in 2024 –

1. Analytics

Analytics is one of the main parts of a digital marketing team and one of the highest paid digital marketing skills. We have tons of data available today and it is of no use if it is not analyzed and used to benefit your brand. 

Analytics let’s us know whether the campaign was a success or a failure, what tweaks to make to your plan and how to gain a larger audience for your business. Analytics helps you to optimize your sales funnel and spot any problems they face by streamlining it and helping them create solutions for it. 

The ability to analyze data and spot trends using various tools and turn them into an actionable step is very rare and an in-demand skill without which a modern business can not survive.

A data analyst can cash in approximately INR 4.4 LPA in India according to Ambition Box.

Analytics average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

Gain an in-depth understanding of user behaviour, measure marketing efforts, and make informed decisions about your website and marketing campaigns’ performance by trying out IIDE’s Online Google Analytics Course with Certification.

📚 Recommended Youtube channels and books – 

  • Analytics Mania (Youtube channel)
  • Measure school (Youtube channel)
  • Web Analytics 2.0 by Avinash Kaushik (Book)
  • Google Analytics Breakthrough: From Zero to Business Impact (Book)

2. SEO

SEO or search engine optimization is said to be an evergreen skill in digital marketing. Ranking your website at the top of your search results increases the incoming traffic and its credibility. 

Search Engine Optimization is a technical and analytical field that requires someone with the know-how of the algorithms, the way a search engine runs, and a creative understanding of how a piece of content would link to a search result.

Search Engine Optimization itself is an 80-billion-dollar industry. 75% of people do not even bother looking at the second page of search results. Read this blog about some key benefits of SEO and why businesses give so much importance to it. 

The reason why search engine optimization is a relevant skill is that the trends in the SEO market are evolving at a fast pace as there are constant algorithm updates that change the optimization tactics of the website and thus they need to be re-optimized.

A Search Engine Optimization Specialist can start with around INR 2 LPA in India according to Ambition Box.

SEO average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

IIDE’s Online SEO Course with Certification will teach you to rank your websites on Google with easy, tried & tested strategies and enable you to become an SEO Specialist.

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • Ahrefs (Youtube channel)
  • The Art of SEO by Eric Enge (Book)
  • The Beginner’s Guide to SEO by Moz (Book)

3. Content Marketing Specialist

Customers today do not take any action unless they are impressed by the content a business has put out. Content marketers optimize the content the business puts out to be top quality and drive traffic to the various web pages of an organization. This is an unpaid form of promotion, unlike social media ads. 

A company has to stay relevant and edgy with its content on social media as the audience has become increasingly aware and wants to see quality content on social media or well-written blogs that promote content for the business. Hence, this is also one of the highest paid digital marketing skills in demand.

This is a very creative job and is also the driving force behind all content marketing plans and strategies made. A content marketing specialist should be a people person as they deal with multiple team members to execute a strategy.

A content marketing specialist in India makes about INR 6 LPA according to Ambition Box.

Content marketing average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

Learn to create a holistic content marketing strategy that attracts and engages your desired target audience, which will ultimately convert them into paying customers with this Online Content Marketing Course with Certification.

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • HubSpot (Youtube channel)
  • Everybody Writes by Ann Handley (Book)
  • Content Rules by Ann Handley and C.C. Chapman (Book)

4. Design Fundamentals

Even if you are not a designer, it always helps to know the basics of design. All the digital marketing skills you have will be rather futile if you have to constantly be dependent on a designer. 

To truly learn design, we recommend learning the basics of Adobe Photoshop and Illustrator. However, if you are in a time crunch and want to design something fast, Canva is a good place to start.

An entry-level graphic designer can earn up to INR 3 LPA in India according to Ambition Box. 

Graphic designer average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

Designing has become one of the most emerging digital marketing skills in 2024. If you’re someone who’s really passionate about design and got an eye for the same, you should consider checking out this Online Ad Design Course to know the fundamentals of designing. 

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • The Futur: (Youtube channel)
  • Canva Design School  (Youtube channel)
  • Designing Brand Identity (Book)
  • Don’t Make Me Think by Steve Krug (Book)

5. Marketing Automation

Marketing automation lies on the technical and software part which is the heavy side of the digital marketing spectrum which makes it an attractive digital marketing skill in demand in the market.. 

A marketing automation specialist uses and optimizes software to automate marketing activities. It identifies potential customers and leads and automates the process of converting them into sales. This is done via e-mail marketing, SMS marketing, website notifications, push notifications, and pop-ups. 

Marketing automation essentially boosts the entire sales funnel as it creates a large user base and also creates awareness about your brand. The consumer will not buy the first time they come to the website, marketing automation makes sure it keeps you relevant in the consumer’s head leading to sales eventually. 

The median salary for a marketing automation specialist is about 8 LPA in India (Ambition Box).

Marketing automation average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

Learn marketing automation along with many other digital marketing skills with the industry’s finest at IIDE’s MBA in Digital Marketing – PG Program

📚Recommended Youtube channels and books – 

  • Neil Patel (Youtube channel)
  • Doug Cunnington (Youtube channel)
  • Marketing Automation Foundation book by Brian Thomas (Book)
  • Marketing Automation and Online Marketing (Book)

6. Social Media 

Social media is pervasive, making it an essential skill for marketers to acquire through any means necessary. Social media marketing involves promoting a product or service through social platforms like Facebook, Instagram, Pinterest, Twitter, and others.

Having a grasp of social media ads, analytics, and content marketing skills can help you identify the right channels for organizations and run campaigns that increase can ROI.

Social media marketing has become a highly sought-after career due to the increasing importance of social media in business marketing strategies. Social media marketers are responsible for creating and managing campaigns on social media, engaging with customers directly, and building brand awareness.

Looking at the salary insights, an entry-level social media marketer can earn up to 2.7 LPA in India according to Ambition Box.

Social media marketing average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

Learn social media marketing along with many other digital marketing skills with the industry’s finest at IIDE’s MBA in Digital Marketing – PG Program

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • Social Media Examiner (Youtube channel)
  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (Book)
  • Contagious: Why Things Catch On by Jonah Berger(Book)

7. Copywriting

This digital marketing skill seems so easy when you’re not doing it. After all, it’s just writing a few words for a brand, right?

Wrong. Copywriting is so much more than that – it is the ability to fully capture a brand’s sentiment, the brand objective, and the brand USP in just a few sentences or sometimes even words. You become the voice of the brand, and you have to work closely with the designer to make sure the copy and design integrate seamlessly.

Copywriters are in heavy demand because they’re responsible for creating copies and jingles that best help people to resonate with the brands and remember them.

Do you wish to get better at copywriting? Dive deep into this Case study on Zomato and many such case studies of your favourite brands and analyze their copy. Also, analyze how they could have done better!

Looking at the salary insights, an entry-level copywriter can earn up to 4.2 LPA in India according to Ambition Box.

Copywriter average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

If you are intending to learn to Copywrite and polish your digital marketing skill in this domain you can try out this Online Copywriting Course with Certification. This particular course will teach you the art of digital copywriting, the basics of content writing, social media content writing, and how to amplify your marketing efforts

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • Alex Cattoni (Youtube channel)
  • The Boron Letters by Gary Halbert (Book)
  • The Adweek Copywriting Handbook (Book)

8. Email-Marketing:

Email is one form of marketing that all of us have been using for ages, and yet it still remains one of the most valuable marketing strategies out there. 

Statistics state that email marketing has a return on investment (ROI) of $42 for every $1 spent, which makes it a higher return than you can expect from any other form of marketing be it digital or otherwise.

The versatility of Email Marketing makes it one of the highest-paying digital marketing skills. It is used to engage inactive customers, convert leads, build customer loyalty, and more! You can send exclusive deals, information about upcoming events, article pieces for subscribing, and other useful content.

An average entry-level salary of an Email-Marketing Specialist according to Ambition Box is INR 2.7 LPA in India.

Email marketing average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course

If you’re willing to leverage the power of email marketing skills to run successful email marketing campaigns you should surely try out IIDE’s Email Marketing Certification Course which will help you to build a powerful email list and create successful email marketing campaigns.

📚 Recommended Youtube channels and books – 

  • IIDE – The Digital School (Youtube channel)
  • AWeber (Youtube channel)
  • Email marketing rules book by Chad White (Book)
  • Email Persuasion by Ian Brodie (Book)

9. Video Production and Marketing

Video production and marketing have quickly become the central focus of every marketing strategy. Every business pushes video content as they grab the attention of the users quickly.

With the audience quickly moving to smartphones in today’s world, the youth of today engages with video content more than ever. It is not only a medium of entertainment anymore but a powerful tool for promotion and lead generation, especially on social media platforms. 

The introduction of applications like TikTok and features like Instagram reels has changed the way video content is perceived. A study from Hubspot shows that 50% of consumers want video content from their brands rather than any other content. Thus, video production and marketing have become one of the top digital marketing skills in demand of the decade.

A video producer can earn INR 6 LPA in India on average according to Ambition Box.

Video producer average salary as highest paying digital marketing skill - IIDE

How to get started?

📚 Recommended Youtube channels and books – 

  • Film Riot (Youtube channel)
  • Peter McKinnon (Youtube channel)
  • How to Shoot Video That Doesn’t Suck by Steve Stockman (Book)
  • The YouTube Formula by Derral Eves (Book)

10. Paid Media Specialist

A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind which makes it a crucial digital marketing skill to acquire.. 

They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.

The role of a social media marketing strategist includes planning, implementing, brainstorming ideas for brands, managing, and monitoring the company’s social media strategy to increase brand awareness which will ultimately increase the company’s sales. 

A paid media specialist earns around INR 8.8 LPA in India according to Ambition Box.

Paid media specialist average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

To become an expert paid media specialist, you must be well-versed in social media marketing, Google ads, and media planning and buying. Sign up for the following courses to learn them: Online Social Media Marketing Course, Online Google Ads Course, and Online Media Planning Course

📚 Recommended Youtube channels and books – 

  • Film Riot (Youtube channel)
  • Peter McKinnon (Youtube channel)
  • How to Shoot Video That Doesn’t Suck by Steve Stockman (Book)
  • The YouTube Formula by Derral Eves (Book)

11. Website Development

As a web developer, you guessed it right, you need to be updated with the various coding languages used and have a flair to create a functional yet attractive website for the business. It is one of the most in-demand digital marketing skills to have in today’s excessively digital world.

Your job as a web developer would include the creation and maintenance of a website. Almost 50-60% of small businesses do not have a website even in the booming global digital scenario today. 

One in three people today look up a company online before buying any products. Thus, if coding appeals to you and you’re proficient in it, the market is looking for candidates just like you.

A beginner in web development can easily rake in 3 LPA in India according to Ambition Box.

Web developer average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

Try this Online WordPress Course to kick-start the basics of website building.

📚 Recommended Youtube channels and books – 

  • Traversy Media (Youtube channel)
  • DevTips (Youtube channel)
  • Responsive Web Design by Ethan Marcotte (Book)
  • Web Development and Design Foundations with HTML5 by Terry Felke-Morris  (Book)

12. PPC (Pay-Per-click)/ Google Ads

Ranking your website on the first page for the organic result can bring advantages that will augment over time. However, pay-per-click advertising is an option for gaining relevant visibility instantly. 

Your brand or business is guaranteed to show in top results. Except, you have to pay for each click of your ad. Though bidding more doesn’t mean your ad will show up more, as ad relevance and quality score are the elements that decide if your ad should be shown on top results. How you leverage your quality score and ad relevance is what makes PPC a skill.

Also, you need a better understanding of how to create a unanimous experience for your target audience. PPC Advertising isn’t just applicable to search engines, it is also applicable to social media, mobile applications, websites, directories, and more, making it a very important digital marketing skill to learn.

A Pay-per-click Executive earns up to INR 3.1 LPA while starting out in India according to Ambition Box.

 PPC average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

With IIDE’s  Online Google Ads Course, you will be able to learn the fundamentals and best practices to create effective ad campaigns via Search, Display, App, and Youtube. After pursuing this course, you will be able to effortlessly set up targeted Google Ads campaigns and become a Google Ads specialist. Hence, we’d recommend you surely give this course a try.

📚 Recommended YouTube channels and books – 

  • IIDE – The Digital School (YouTube channel)
  • Google Ads (YouTube channel)
  • Advanced Google AdWords by Brad Geddes (Book)
  • Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes (Book)

13. Retention Marketing 

Bringing customers back is the most important job of any company, making retention marketing one of the highest-paying skills in India. However, in today’s digital world, this is not as easy as you may think. Customers can easily find other options for your products or services.

A retention marketer’s job is to make sure customers purchase their products or services more frequently. They develop and implement many retention strategies to provide customers with a seamless purchasing experience. For this, a retention marketer should have a 360 knowledge of digital marketing. 

As per Ambition Box, a retention specialist can earn up to INR 5.3 LPA while starting out in India.

 Retention marketing average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

IIDE’s PG in Digital Marketing Course covers all the important topics and skills that you need to become a retention marketer.

Some of the YouTube channels that can help you understand retention marketing are: 

  • IIDE – The Digital School (YouTube channel)
  • SP Home Run Inc. (YouTube Channel)
  • Web Engage (YouTube Channel)
  • Keep Your Customers by Ali Cudby (Book)

14. WhatsApp Marketing

WhatsApp marketing is one of the most recent additions to the world of digital and social media marketing. It brings customers and brands closer on a more personal level.

Today, WhatsApp users are extended across 180 countries worldwide, making it an opportunity for brands to market their products and services effectively. This is why WhatsApp marketing is becoming one of the most in-demand skills in the world. By learning WhatsApp marketing, you can also easily start your career as a social media marketing specialist. 

As per Ambition Box, a social media specialist can earn up to INR 4.5 LPA while starting out in India.

Social media specialist average salary as highest paying digital marketing skill - IIDE

How to get started?

💻Course – 

To get an in-depth understanding of WhatsApp and social media marketing be sure to enroll in IIDE’s Online Digital Marketing Courses in India.

📚 Recommended YouTube channels and books

  • IIDE – The Digital School (YouTube channel)
  • HBA Services (YouTube Channel)
  • The 7-Figure WhatsApp Marketing Blueprint by Charles Odum (Book)

What we just saw were the 14 best and highest-paying digital marketing skills to master. Now, you might want to know how to get a high-paying digital marketing job yourself. Let’s take a look at that now.

Get Assured Placements - PG in Digital Marketing

Soft Skills Required as a Digital Marketer – 

Being skilled in multiple areas can benefit your growth as a marketer, even if you can’t master them all. It’s helpful to have a range of skills and knowledge.

If you want to excel in your career in digital marketing, it’s essential to focus on and master these four critical soft skills.

#1 Communication Skills

The first and foremost skill that every marketing professional must know is the ability to communicate effectively with a variety of individuals. As a marketer, you will be expected to pitch to clients, and make presentations. So having strong communication skills is a must.

Tip to master this skill: Read books and try conducting online sessions with your friends on topics you are confident in, teach something! This is the best way you can develop more self-confidence.

#2 Creativity Skills


The ability to communicate effectively with a variety of individuals is a skill that every marketing professional must possess. As a marketer, you will be expected to pitch to clients and make presentations, making creativity an essential skill to master.

Tip to master this skill: Follow newsletters to stay updated, and work on self-projects.

🚀 Tip: As a beginner, you will be expected to be familiar with Google & Microsoft Workspace.
Before starting your journey in digital marketing, we would highly recommend you to finesse these tools.

#3 Collaboration Skills

As a marketer, you will be working collaboratively with colleagues and clients on various projects. This kind of working environment can sometimes be challenging and lead to conflicts, but it’s crucial to know how to handle these situations professionally and help your team.

Tip to master this skill: Freelancing group projects, internships

#4 Problem-Solving Skills

Two years ago, AI tools like ChatGPT were not widely used, but today, they have become a significant part of the marketing landscape. This illustrates how dynamic and ever-changing the marketing field is, and highlights the importance of problem-solving skills for marketers. Effective problem-solving skills enable marketers to identify gaps, analyze data, and propose creative solutions, which is essential for staying competitive in this rapidly evolving industry

Tip to master this skill: Look up case studies online and analyze strategies adopted by companies.

Let’s look at some common questions now.

Frequently Asked Questions

Q. What digital marketing skills are in demand?

As mentioned above, the digital marketing skills that are in demand are Marketing Automation, Video Production, and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, Website Development, PPC (Pay-Per-click)/ Google Ads & Design Fundamentals. All these skills also offer a good salary in the corporate world. 

Q. What is the highest salary in digital marketing?

As for an executive-level position, the highest salary in digital marketing is approximately INR 5,00,000. Wherein for the manager’s role, the average highest salary is INR 10,00,000. Although these numbers are highly dependent on the expertise you possess, your experience in the industry, and the size of the company. To know more about the salaries offered for different digital marketing roles, check this blog on Digital Marketing Salary in India – 10-year plan included

Q. How do I get a high-paying digital marketing job?

To get a high-paying job, you must first gain the right and in-demand digital marketing skills that are mentioned above. Enroll in a comprehensive course that offers you the updated curriculum for each skill. IIDE’s Online Digital Marketing Courses in India is the right place to start. 

To Conclude

Digital marketing is one of the hottest career streams right now and cashing in on this digital wave will be very beneficial. The COVID-19 Pandemic has made it even more important for businesses and organizations to shift online and opt for digital marketing. 

It is estimated that the digital marketing jobs that will be created in the field by 2023 will be at an all-time high, which means that digital marketing is here to stay. 

We hope this blog could help you and educate you about the top digital marketing skills we think you should possess. A career in the field of digital marketing is a very lucrative prospect and we hope this list of digital marketing skills helped you take the first step into your specialization. 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

29 Comments

  1. Rutuja Gaikwad

    “Absolutely insightful! Excited to dive into mastering these digital marketing skills for a rewarding career ahead. Any recommendations on where to start first?”

    Reply
  2. Prajakta Pawar

    This blog provides valuable insights into the highest-paying digital marketing skills and offers resources for skill development.

    Reply
  3. Krijita Badal

    Thinking of starting my career in digital marketing with these lucrative skills and opportunities.

    Reply
  4. Bhumika Saluja

    Very insightful article! These skills seem like must learn to flourish in the field of digital marketing. Thank you so much for the details !!

    Reply
    • Bhumika Saluja

      Very insightful article! These digital marketing skills seem like a must learn to flourish in this field. Loved how the expected salaries from each skill was incorporated into the blog!

      Reply
  5. Bhumika Saluja

    These digital marketing skills seem like a must know in 2024! Loved how the expected salaries were incorporated into the blog! Thank you for this!

    Reply
  6. rashika buhwani

    Great list to boost in-demand digital marketing skills! Very helpful blog post

    Reply

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