Are you from Paterson, and finding it difficult to choose the best digital marketing courses in Paterson?
Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Paterson, with all the necessary course details such as syllabus, duration, fees, placement, etc.
The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.
Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.
Now, let us take a look at the digital marketing jobs available in Paterson and the neighboring areas.
Source: Indeed.com
Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Paterson are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Henry Harvin– A global Ed-tech company that offers over 200+ online courses.
- Boot Camp Digital– Provides digital marketing training to businesses as well as also helps them upskill their marketing campaigns through social media.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Paterson with placements in detail.
List of Top 5 Digital Marketing Courses in Paterson
Here’s an overview of the top 5 digital marketing courses in Paterson, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| Henry Harvin | 12 Months | USD 598.65 |
| Boot Camp Digital | Self-paced | USD 997 |
| IIM Skills | 3 Months | USD 465 |
| HubSpot | 4 Hours | – |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Henry Harvin Education
Henry Harvin is a global Ed-tech company founded in 2013 by Kunal Gupta. It works with many companies and colleges as a training partner and education provider. With its program, it offers over 200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.
Course Syllabus
- Initialization of digital marketing
- Website planning
- Website creation
- Lead generation for business
- Online reputation management
- Search engine optimization
- Google Webmaster
- Bing Webmaster
- Google Analytics
- Creative Designing
- Facebook Marketing
- Linkedin Marketing
- Twitter Marketing
- Pinterest Marketing
- Instagram Marketing
- Search Marketing
- Ecommerce Marketing
- Google Adsense
- Affiliate Marketing
- Earn as a Freelance
Course Duration and Fees
The duration of the Digital marketing course is 12 months. The fee for the course is USD 598.65 with a 0% EMI option available.
Course Highlights
- Training: 12 Months of Live Online Interactive Classroom Session
- Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
- 100% Guaranteed Internship to gain practical experience of the learnings
- Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing
- 100% Placement Support for 1-Year post successful completion
- E-Learning Access with abundant tools and techniques, video content, assessments, and more
- Regular Bootcamps for 12 months
- Free Access to #AskHenry Hackathons and Competitions
- Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing
Course Duration and Fees
The duration of the Digital marketing course is 12 months. The fee for the course is USD 598.65 with a 0% EMI option available.
Contact Details
Phone: +91 9891953953
Email: [email protected]
Address: 1031 Walnut Ave Apt 1511, Fremont CA 94536, United States.
3. Boot Camp Digital
Boot Camp Digital provides digital marketing training to businesses and also helps them upskill their marketing campaigns through social media. They have helped many companies including fortune 500, start-ups, small businesses, etc. Their online training consists of topics ranging from content marketing to Analytic reporting.
Course Syllabus
- Digital Marketing Strategy
- Digital Measurement
- Email marketing
- Websites
- SEO Training
- Google Analytics
- Digital Advertising
- Social Media Strategy
- BONUS:
- High-Impact Training
- Digital Tool Reviews
Course Duration and Fees
The course can be completed within a week or a year at most at your own pace. The fee for the course is USD 997.
Course Highlights
- Industry accredited
- 41+ hours and over 250 videos
- Access for 1 year (with updates)
- Downloads: templates, checklists, and tip sheets
- 1:1 Office hours with an instructor
- Monthly Q&A calls and updates
- Private Facebook group
Contact Details
Phone: +1 513 223 3878
Email: [email protected]
4. IIM Skills
IIM Skills aims to provide education to students globally at an affordable price and it also has trained over 15000+ students from around the world. Their courses are led by expert faculty members who are quite knowledgeable in their respective fields. IIM skills break down all its courses into bite-sized lectures so that students can get a clear understanding of complex topics. After completing this course you will be provided with a globally recognized Masters Certification by IIM Skills
Course Syllabus
- WordPress Web Development
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Web Analytics
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing And Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Digital Infographic Resume Preparation
Course Duration and Fees
The duration of their Digital Marketing Master course is of 3 months. The fees start from approx. USD 465.
Course Highlights
- 180 Hours of Master Certification Training
- 12+ Other Certifications Preparation
- 60+ Hours Live Online Training, 120+ hours of assignments,
- Industry case studies.
- Lifetime Access To Training Materials, Course Recordings, and Class Presentations.
- Hands-On Assignments
- Work with tools worth Rs 79000+
Contact Details
Phone: +(91) 99 11 839503
Email: [email protected]
5. Hubspot
HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategies to grow traffic, convert leads, optimize websites and create ads to reach the target audience.
Course Syllabus
- Digital Marketing Fundamentals
- Building a content creation framework
- How to find the SEO strategy that fits your business
- Improving Website performance
- Creating Quality Blog Content your audience loves to read and share
- How to create a successful video marketing strategy
- Developing a social media strategy
- Introduction to paid search Advertising
- Creating a High- Performing email.
Course Duration and Fees
The duration of the course is 4 hours. The information regarding the program fee is not available. Please contact the provider for more details.
Course Highlights
- Free course
- Personalized training
- Globally-recognized certifications
Contact Details
Phone: 1-888-482-7768
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Paterson?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
To Conclude
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.
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