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If you have been searching for the best digital marketing courses in Charlotte, we have got some of the best institutes for you. In this blog, we have listed out 7 best digital marketing courses in Charlotte with some of the relevant details like the course syllabus, duration, and more.
According to Dentsu, the digital sector is expected to grow 6.5% in 2024, reaching $442.6 billion in ad revenue. This will make up 58.8% of global advertising spend in 2024
As a fresher, you must have a look at the different career options in digital marketing to find out the best suitable option for you based on your knowledge and capabilities. There are many companies that are hiring freshers in the field of digital marketing as they have a fresh approach to this concept and can give creative ideas on how to grow the business on social media channels and websites
Today there is a great demand for digital marketing enthusiasts in different parts of the world. Here’s what the demand for digital marketing experts looks like in Charlotte:
Looking at the above data, you can definitely that it’s the right time to enter this field and bag a job in digital marketing with good salary packages.Â
Types of Digital Marketing Courses in Charlotte
Offline Courses:
To truly master digital marketing and gain in-depth expertise, offline programs are the way to go. Typically structured as Master’s or PG programs, these courses offer a comprehensive curriculum with a strong emphasis on advanced strategies, managerial skills, and practical training.
If you are young and have the time and energy to invest in your career, opting for an intensive PG Program in digital marketing. can be a game-changer. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a robust foundation for your career.
Recommended for: Recent graduates and those new to the field.
Online Courses:
Oonline digital marketing courses provide an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, allowing learners to gain a deeper understanding of the field.
For individuals with time commitments due to their job, business, or college, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.
Some online courses even offer hybrid options, combining online and offline elements to further enrich the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing CourseÂ
To choose the right digital marketing courses in Charlotte for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?Â
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now, let’s continue with the blog and understand the top 7 digital marketing courses in Charlotte.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
Listen to this blog
List of Top 7 Digital Marketing Courses in Charlotte
Here’s an overview of the top 7 digital marketing courses in Charlotte, their duration, and their Reviews.
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2000 |
| Noble Desktop | 78 Hours | 5.0 (57 reviews) |
| General Assembly | 8 Weeks | 4.3 (111 reviews) |
| UNC Charlotte | – | 4.4 (304 reviews) |
| iCert Global | – | 4.5 (95 reviews) |
| ISB Executive Education | 3 Months | N/A |
| Simplilearn | 3 Months | 4.4 (627 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | âś… | âś… |
| Ai Integrated Syllabus | âś… | âś… |
| Placement Assistance | âś… | âś… |
| 1-on-1 Mentoring | âś… | âś… |
| Module Specific Professors | âś… | âś… |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
 Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation â—Ź Brand Truth: Marketing Fundamentals â—Ź Customer Journey: AIDA Funnel â—Ź Presentation Skills â—Ź Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing â—Ź Website Basics â—Ź Search Engine Optimisation â—Ź Google Ads â—Ź E-Commerce â—Ź Corporate Soft Skills â—Ź Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing â—Ź Social Media Organic â—Ź Brand Reputation Management â—Ź Social Media Paid â—Ź Influencer Marketing â—Ź Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics â—Ź Lead Generation & Nurturing â—Ź Google Analytics â—Ź Capstone Project â—Ź Interview Preparation â—Ź Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy â—Ź Media Planning â—Ź Conversion Rate Optimization â—Ź Customer Relationship Management â—Ź Blogging, AdSense & Affiliate Marketing â—Ź Freelancing Economics & Overview â—Ź Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills â—Ź Art of Pitching â—Ź Client Servicing â—Ź Campaign Planning â—Ź Project Management â—Ź Harvard Multimedia Case Study â—Ź Leadership & Conflict Resolution Skills â—Ź Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Noble Desktop
The digital marketing courses designed by Noble Desktop are well-designed by top digital marketing experts who do have a proven record of increasing online sales and conversions for many businesses operating in New York and across the world. Know the best of the secrets of SEO, or you can even join their complete digital marketing program as well.
Course Syllabus
- Digital Marketing Strategies
- SEO
- Google Ads
- Google Analytics
- Instagram Marketing
- Facebook and Linkedin Marketing
- Video Marketing (YouTube)
- Content Marketing (Blogs and Twitter)
Course Highlights
- 78 hours of hands-on instruction
- Live, project-based training from experts
- Retake for free within 1 year
- Verified digital certificate of completion
- Licensed by NYS Department of Education
- Flexible payment plans
Course Duration and Fees
The course is offered for a duration of 78 hours and costs 3,295 USD.
| Course Benefits Matrix | Noble Desktop |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | âś… |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on their page, kindly check with the institute to know more.
Course Reviews
Noble Desktop has a Google rating of 5.0 and 57 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research as it has only few reviews about the institute to make an informed decision.
Culture
Here’s a glimpse of their sessions –
Contact Details
Phone Number: +1-212-226-4149
Email ID: [email protected]
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AI-Based Curriculum
Dive in to the future with the latest AI tools
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& more...
3. General Assembly
General Assembly is the leading and fastest-growing in providing education & career transformation. It has the specialization to create the students who do have in-demand skills to meet today’s challenges.
The digital marketing training program offered by General Assembly in New York gives programs in web development, data science and analysis, user experience design, product management, and more.
Course Syllabus
- Objective-First Marketing
- Customer Insights
- Social Media
- Paid Search
- SEO and Content Strategy
- Google Analytics
- Email Marketing
Course Highlights
- 20 hours of premium self-led content, including lessons, videos, quizzes, and projects
- 5 one-on-one sessions with an expert mentor, who can break down concepts, answer questions, and offer project feedbackÂ
- 12-month access to GA’s learning platform, available anytime across devices.Â
- Downloadable study guides and project toolkits
- A letter of completion
Course Duration and Fees
The course is offered for a duration of 8 weeks
The course costs $950.00.
| Course Benefits Matrix | General Assembly |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
Numerous leading companies rely on GA’s Digital Marketing Programs to educate their teams. Here are just a few examples.
Course Reviews
General Assembly has a Google rating of 4.3 and 111 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research about the institute to make an informed decision.
Culture
Here’s a glimpse of their sessions –
Contact Details
Phone Number: +6531589593
Email ID: [email protected]
4. UNC CharlotteÂ
UNC Charlotte is an urban research university in North Carolina, It is the UNC System’s extremely fast university, providing high-value education to a diverse community of approximately 30,000 students.
Digital Marketing Science Certificate Course that helps the students to become specialist digital marketers.
Course Syllabus
- Search Engine Optimization
- Web Analytics
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Digital Marketing Strategy
- Reputation Management
Course Duration and Fees
The duration for the course is four to six hours per weekend fee for the course is $1,500
Course Highlights
- Guest speakers from the industry
- Hands-on experience with real-world projects
- Playbook for Digital Marketing Strategic
- Tech qualifications in high demand
- Mentor evaluations and feedback
| Course Benefits Matrix | UNC Charlotte |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
Numerous leading companies rely on GA’s Digital Marketing Programs to educate their teams. Here are just a few examples.
Course Reviews
Reviews for the UNC Charlotte Digital Marketing certificate course are mixed. Positive feedback highlights the course’s flexibility, engaging content, and helpful tools. However, a critical review expresses dissatisfaction with the lack of platform-specific guidance despite the high course fee. Another reviewer, while acknowledging good instructors and classroom support, feels the course lacks specialization and considers the price tag a disappointment. Overall, the course receives praise for its insights into marketing trends but faces criticism for its perceived value and practical application in the real world.
Culture
Here’s a glimpse of their sessions –
Contact Details
Phone: 704-687-8900
Email: [email protected]
5. Icert Global
iCert Global is one of the fastest-growing Education Brands, both as an Accredited Training Organization (ATO) and an Accredited Examination Centre (AEC).
We are in the process of reinventing the training industry! Cost-effective solutions and convenient access to our customers proved to be our cornerstones.
Professional Certification continues to be in vogue as an important gradient to success not just adding another dimension but differentiates by its distinction.
Course Syllabus
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Content Marketing
- Web Analytics
- Website Development using WordPress
- WordPress Training
- Affiliate Marketing
- Youtube Advertisement
- Online Reputation ManagementÂ
Course Highlights
- 80+ hours of instructor-led training
- Instructor-led online project mentoring sessions
- Instructor Dream Team of silicon valley authors
- Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
- Practical session on key concepts like SEO, SEM, website conversion
Course Duration and Fees
The course comes up with 24Ă—7 online access.
Fee details are not provided. Kindly contact the institute for the same.
| Course Benefits Matrix | iCert Global |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t any placement partners on their page, kindly check with the institute to know more.
Course Reviews
iCert Global has a rating of 4.5 and 95 reviews on Google. iCert Global is a well-regarded Digital Marketing training institute with knowledgeable instructors and helpful support staff. However, some students have experienced delays in receiving their marks cards and certification sheets.
Culture
For this course, we were unable to find any pictures of the student culture at iCert Global. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone No.: +1 (713)-287-1187
Email: [email protected]
6. ISB Executive Education
The Digital Marketing and Analytics program from ISB will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.
Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
Course Syllabus
- Marketing in the Digital World
- Customers in the digital world
- Paid Ad Campaigns
- Email, display, and social media advertising
- Digital Strategy Analytics
- Emerging technologies in digital marketing
Course Highlights
- 128 recorded videos
- 20 assignments and quizzes
- 6+ case studies
- 10+ discussion boards
- 21 live online sessions
- 3 workshops with job placement assistance
Course Duration and Fees
The duration of this course is of 3 months i.e. 4-6 hours/week.
The fee for the digital marketing program is USD 1343.55 + Taxes.
| Course Benefits Matrix | ISB |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
Some of the students at ISB Executive Education have been placed in companies like American Express, AU Bank and I-PAC
Course Reviews
We regret to inform you that there are no Google reviews available for ISB executive education.
Culture
We regret to inform you that we couldn’t find any student culture at ISB Executive Education. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone No.: +91 40 2300 7000 / +91 172 459 0000
Email: [email protected]
7. Simplilearn
Simplilearn is one of the world’s leading institutes which provides digital marketing courses through Search Engine Journals. It has helped various students and professionals acquire certificates and upskill themselves. Simplilearn has had various online boot camps.Â
Course Syllabus
- SEO, Content Marketing, Pay-Per-Click, and Digital Analytics
- Social Media, Mobile Marketing and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)Â
- Advanced Pay Per Click (PPC) Certification Program
- Advanced Social Media (With OMCP Voucher)
Course Highlights
- Live coaching
- Program Certificate
- Tool based learning
Course Duration and fees
Simplilearn offers a 3-month online digital marketing course. The fee for the course is USD 806.61 + taxes.
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | âś… |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on Simplilearn’s website for the course.
Course Reviews
Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone No.: 1800-212-7688
Email ID is not provided. Kindly contact the institute for the same.
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Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best institute for Digital Marketing in Charlotte?
Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies.Â
Q. What will be the cost of a digital marketing course?
Ans. The average cost for a digital marketing course ranges between USD 1500 to USD 2000. depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.
Q. What is the eligibility criteria to get into a digital marketing course?
Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.
Q. Which field is best in digital marketing?
Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.
Q. Is Digital Marketing Worth It?
Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.Â
Q. What courses come under digital marketing?
Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.
Q. Who needs a digital marketing strategy?
Basically, any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for..Â
Q. What will be the salary of a Digital Marketer?
Ans:Â The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.Â
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.