Top 7 Digital Marketing Courses in Portland To Advance Your Career

Updated on: Dec 9, 2021

If you’re searching for the top digital marketing courses in Portland, you’ve come to the right spot. We’ve created a list of the top 7 digital marketing courses in Portland, with curriculum, duration, fees, and more. 

Before we get into the list of digital marketing courses in Portland, let’s take a look at how swiftly this industry is growing, especially since the pandemic. 

Digital Marketing is not a new concept but has it started growing exponentially ever since the pandemic struck. We now get to see different kinds of products and services more on our mobile phones rather than on hoardings, thanks to digital marketing.  

Hence, in order to grow in the market, companies use different types of digital marketing tools like SEO, Email Marketing, paid media marketing, E-Commerce platforms, etc. to promote their products and target customers on their mobile phones.

This has increased the demand for digital marketing experts. Here’s the number of openings in Portland:

Digital Marketing Courses in Portland - Job Statistics

(Source:Indeed.com)

Looking at the demand for professionals in the digital marketing industry, there’s no better time than now to enter this industry. 

Here is a tip for all graduates: Pursue digital marketing professionally and bag high-paying jobs at the managerial level with this 11-month MBA in Digital Marketing.

Let’s now proceed with the list of the best digital marketing courses in Portland.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis!

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Portland are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Oregon State University– An international public research university that draws people from all 50 states as well as more than 100 countries.
  • Portland State University– Delivers innovative educational programs to equip students with the knowledge as well as skills that are needed to succeed in today’s rapidly changing business landscape.

Now, let’s continue with the blog and understand the top 7 digital marketing courses in Portland.

 
 

List of Top 7 Digital Marketing Courses in Portland

Here’s an overview of the top 7 digital marketing courses in Portland, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2,000
Oregon State University 8 Months USD 2,200
Portland State University 15 Hours Per Week USD 2796
General Assembly 8 Weeks USD 950.00
Noble Desktop 78 Hours USD 3,295
The Knowledge Academy 90 Days USD 695
upGrad 8 Months USD 43 Per Month

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

 

2. Oregon State University

Digital Marketing Courses in Portland - Oregaon State University Logo

Oregon State is an international public research university that draws people from all 50 states and more than 100 countries. Adapting to today’s challenges, we continue to deliver innovative, high-quality courses and programs. We put the safety and success of our community as our top priority.

Course Syllabus:

  • Audience Segmentation
  • Content Marketing Strategy
  • Transmedia Storytelling
  • Business-to-Business Marketing (B2B)

Course Duration and Fees

The duration of the course is of 8 months. The fee for the course is $2,200

Course Highlights

  • Location: Online
  • Course type: Instructor-led

Contact Details

Phone number: +1 541-737-1000
Email: [email protected]

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

3. Portland State University

DIgital Marketing Courses in Portland - Portland State University Logo

Portland State University’s Center for Executive and Professional Education (CEPE) combines the knowledge of the university with the real-world experience of industry professionals to deliver career-long learning that supports professionals in attaining their goals. 

CEPE delivers innovative educational programs that equip students with the knowledge and skills needed to succeed in today’s rapidly changing business landscape.

Course Syllabus

  • Introduction to Digital marketing strategy
  • Content Strategy
  • Social Media Marketing
  • Analytics

Course Duration and Fees:

The duration of the course is 15 hours per week
The fee for the course is $2796

Course Highlights

  • Develop a digital marketing strategy;
  • Define true key performance indicators (KPIs);
  • Identify opportunities to optimize their websites;
  • Craft a social media campaign strategy;
  • Develop and implement a successful content strategy.

Contact Details

Email id: [email protected]
Phone No.: 503-725-3511 or 800-547-8887

4. General Assembly

Digital Marketing Courses in Portland - General Assembly Logo

General Assembly is the leading and fastest-growing in providing education & career transformation. It has the specialization to create the students who do have in-demand skills to meet today’s challenges.
The digital marketing training program as offered by General Assembly in New York gives programs in web development, data science and analysis, user experience design, product management, and more.

Course Syllabus 

  • Objective-First Marketing
  • Customer Insights
  • Social Media
  • Paid Search
  • SEO and Content Strategy
  • Google Analytics
  • Email Marketing

Course Highlights

  • 20 hours of premium self-led content, including lessons, videos, quizzes, and projects
  • 5 one-on-one sessions with an expert mentor, who can break down concepts, answer questions, and offer project feedback 
  • 12-month access to GA’s learning platform, available anytime across devices. 
  • Downloadable study guides and project toolkits
  • A letter of completion

Course Duration and Fees

The course is offered for a duration of 8 weeks
The course costs $950.00.

Contact Details    

Phone Number: +6531589593
Email ID: [email protected] 

5. Noble Desktop

Digital Marketing Courses in Portland - Noble Desktop Logo

The digital marketing courses designed by Noble Desktop are well-designed by top digital marketing experts who do have a proven record of increasing online sales and conversions for many businesses operating in New York and across the world. Know the best of the secrets of SEO, or you can even join their complete digital marketing program as well.

Course Syllabus

  • Digital Marketing Strategies
  • SEO
  • Google Ads
  • Google Analytics
  • Instagram Marketing
  • Facebook and Linkedin Marketing
  • Video Marketing (YouTube)
  • Content Marketing (Blogs and Twitter)

Course Highlights

  • 78 hours of hands-on instruction
  • Live, project-based training from experts
  • Retake for free within 1 year
  • Verified digital certificate of completion
  • Licensed by NYS Department of Education
  • Flexible payment plans

Course Duration and Fees

The course is offered for a duration of 78 hours and costs 3,295 USD.

Contact Details

Phone Number: +1-212-226-4149
Email ID: [email protected]

6. The Knowledge Academy

DIgital Marketing Courses in Portland- The Knowledge Academy Logo

They are the world’s largest and most established provider of training courses globally, with extensive experience in providing quality-infused learning solutions – with the capability to deliver over 30,000 courses, in 1000+ locations, across 190 countries. As market leaders, they have successfully trained over 1 million delegates – demonstrating our internationally-renowned trust and unrivaled premium quality, to all of their aspiring learners.

Course Syllabus

  • Digital Marketing
  • Planning, Strategy, and Testing
  • Customer Experience and Usability
  • Mobile Marketing
  • Content Strategy
  • Social Media
  • Email Marketing
  • Search Engine Marketing: SEO and PPC Defined
  • Integrating Your Marketing Communications for Maximum ROI

Course Highlights

  • Learn the challenges and principles of Customer Experience (CX).
  • Acquire skills in planning, strategy, and testing for Digital Marketing.
  • Gain an understanding of social media, email marketing, SEO, and PPC.

Course Duration and Fees

All our online courses come with a standard 90 days access.
The price for Digital Marketing Masterclass certification in Portland starts from $695

7. upGrad

digital marketing courses in Portland - upGrad logo

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Course Syllabus

  • SEO
  • SEM
  • Link building
  • Web Analytics
  • Social media marketing
  • Content marketing
  • Email marketing
  • Branding

Course Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Mock Interviews by Hiring Managers
  • No-Cost EMI Option

Course Duration and Fees

The Advanced Certificate in Digital Marketing and Communication course offered by upGrad is for around 8 months. They recommend taking 7 hours of lectures per week.
The course fees start from USD 43 per month. 

Contact Details

Toll-free no: 1800 210 2020
Email: [email protected]

 
 

FAQs – Frequently Asked Questions 

Q. Which is the best institute for Digital Marketing in Portland?

Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies. 

Q. What is the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.

Q. What will be the cost of a digital marketing course?

Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.

Conclusion

With FAQs, we come to the end of our blog. We hope you got your desired information out of the various courses we listed above along with in-depth details of the courses.

If you desire to specialize in a certain digital marketing tool, we recommend you to check out IIDE’s Short Term Certification Courses in Digital Marketing. In these courses, they provide training in various tools such as Search Engine Optimization WordPress Website Planning & Development, Social Media Marketing, E-commerce Management, Content Marketing & Strategy, Media Planning, Google Analytics, Email Marketing, Copywriting, App Store Optimization, Ad Designing, and many more.

At last, if you have any doubts or queries, you can drop them in the comments section below and we will revert back to you soon.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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