Were you searching for a digital marketing course in Raleigh? Want to know all about the fees, course structure, and duration? Well, then this is the right place for you. In this blog, we have listed the top 5 digital marketing courses in Raleigh to help you choose the best institute to start your digital marketing career.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
Digital marketing is the promotion of business through the internet and other digital communication to connect with customers.
With the ongoing pandemic, digital marketing is the need of the hour. The outburst of Covid-19 has badly affected businesses all over the world and resulted in people losing their only sources of income.
But here is how digital marketing has played a big role in helping those businesses! It helped people in promoting their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.
Thus, it is safe to assume that there is a lot of scope for digital marketing in the coming future. With the increase in demand for digital marketers, there is an increase in job opportunities too.
Here, let us have a look at the digital marketing jobs available in Raleigh.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, If you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Keeping the current situation in mind of COVID-19 we have listed both top online and offline courses accordingly.
So let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Raleigh are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Simplilearn– Offers a Post Graduate Program in partnership with Purdue University that is designed to provide comprehensive education on career-changing skillsets.
- Duke University Continuing Studies– Offers a digital media and marketing course that is designed for is for individuals and professionals who want to make a career in digital marketing.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Raleigh.
List of Top 5 Digital Marketing Courses in Raleigh
Here’s an overview of the top 5 digital marketing courses in Raleigh, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 Months | USD 1,500 – 2,000 |
| Simplilearn | 6 Months | USD 1,488.68+ taxes |
| Duke University Continuing Studies | 12 Months | USD 3,195 |
| Udacity | 3 Months | USD 784.15 |
| Udemy | 34.5 Hours | – |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Simplilearn
This Post Graduate Program provided by Simplilearn in partnership with Purdue University is designed to provide comprehensive education on career-changing skillsets. Specifically, the program covers key digital marketing skills in-depth: SEO, PPC, social media strategy, web analytics, language targeting, online reputation management, search psychology, and much more.
This online boot camp will provide you with the expertise that you could use in the real world. Its approach incorporates instructor-led lessons in virtual live-streaming classrooms with self-paced videos so that participants can learn and practice at their own pace with full one-year anytime access to courses.
Course Syllabus
- Fundamentals of Digital Marketing and SEO
- Pay Per Click
- Web Analytics
- Social Media Marketing
- Digital Marketing Capstone Project
Electives:
- Digital Marketing Facebook Master Session
- Purdue Digital Marketing Master Class
- Brand Management
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Mobile Marketing
Course Duration and Fees
The duration of the digital marketing course is 6 months which comes down to 5-10 hours/per week. The fee for the course is USD 1,488.68+ taxes.
Course Highlights
- PGP in Digital Marketing Certificate and Purdue University Alumni Membership
- Masterclasses from Purdue faculty
- Free Facebook Blueprint voucher worth $99
- Expert sessions and Ask Me Anything sessions by Facebook
- Harvard Business case studies of Yahoo, Accor, Tripadvisor, etc.
- Industry projects from 5 domains and 14+ course-end projects
- 6-credit concentration transfer for Purdue MS in Communication degree
- LevelUp sessions from Mollie Spilman, Shane Snow, and Dorie Clark
- Course aligned to Facebook, Google Ads & Analytics
- Simplilearn’s JobAssist helps you get noticed by top hiring companies
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Learn From India’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. Duke University Continuing Studies
The digital media and marketing course is provided by Duke University through its partnership with Simplilearn, an online training platform. This course is for individuals and professionals who want to make a career in digital marketing. It provides a practical learning experience with the help of real-world projects and an advanced curriculum that covers 8 digital marketing domains.
Course Syllabus
- Digital Marketing Certified Associate (DMCA)
(Required to be completed prior to moving on to advance modules) - Advanced Search Engine Optimization (SEO)
- Advanced Content Marketing
- Advanced Social Media
- Advanced Mobile Marketing
- Advanced Pay Per Click (PPC)
- Advanced Website Conversion Rate Optimization
- Advanced Web Analytics
- Advanced Email Marketing
Course Duration and Fees
The duration of the course is 350 hours of combined instruction/study time which comes down to 5-10 hours per week. The course must be completed within 12 months. The fee for the course is USD 3,195.
Course Highlights
- Duke Continuing Studies is a registered education provider for OMCP, and completion of our program meets the course training criteria to sit for the OMCA and OMCP certification exams.
- The course is also aligned to Google Ads, Facebook Blueprint, Google Analytics, and Microsoft Bing certification exams.
- Delivers one of the most comprehensive, non-credit programs available with 350 combined instruction/study hours
- Provides the flexibility to learn on a mobile app for learning on the go, downloadable content, and offline viewing
- Offers hands-on simulation labs and projects for practical learning
- Includes study guides and instructional slides
- Additional 12 months of access to all existing and new/updated material upon program completion to successful graduates.
Contact Details
Phone:919.684.6259
Email: learnmore@duke.edu
Address: 215 Morris Street, Suite 350, Durham, NC 27701
4. Udacity
Udacity is an online education platform that provides courses to students and corporate professionals who want to upskill in their careers. Through their flexible educational platform, they partner with leading companies and help coach students in technical skills. Its mission is to help working professionals attain success in their respective fields.
Course Syllabus
- Marketing Fundamental
- Content Strategy
- Social Media Marketing
- Social Media Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Course Duration and Fees
The duration of the digital marketing course is 3 months. The fee for the course is USD 784.15.
Course Highlights
- Real-world projects from industry experts
- A personal career coach and career services
- Flexible learning program
- Technical mentor support
Contact Details
Phone: 650-938-9090
Email: support@udacity.com
Address: Mountain View, California, United States
5. Udemy
Udemy is an open online course provider founded in May 2010 with its headquarters located in San Francisco, USA. Udemy has a wide array of courses on topics such as technology, business, and the arts. It provides well-curated, up-to-date courses for upskilling and training students and working professionals.
Course Syllabus
- Introduction
- Define your business and target audience
- Brand Identity
- Content Marketing Basics
- Websites 101
- Email marketing
- Copywriting
- SEO (Search Engine Optimization).
- Facebook Group (Social media marketing)
- Facebook Pages (Social media marketing)
- Facebook Creator Studio (Social media marketing)
- Facebook Ads (Social media marketing)
- Facebook Retargetting (Social media marketing)
- Facebook For Local Business (Social media marketing)
- Google Ads
- Google Analytics
- Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
- Youtube Marketing
- Video marketing and Video production
- Podcasting
- Quora
- How to create a WordPress Website.
Course Duration and Fees
The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the provider.
Course Highlights
- 34.5 hours on-demand video
- 18 articles
- 25 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
Contact details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
Now that we’ve seen the best digital marketing courses in Raleigh, here are some of the frequently asked questions.
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Raleigh?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. . But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
To Conclude
Great! So, now we have provided you with a list of the best digital marketing courses in Raleigh and hope that this listicle will help you decide on the right course for you.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubts, you can reach out to us at admissions@iide.co to avail free counseling session.
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