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Top 6 Digital Marketing Courses in Madison To Advance Your Career

Updated on: Dec 17, 2021
Digital Marketing Course in Madison - Featured Image

Have you been looking for the best digital marketing courses in Madison for quite some time? Then this blog ends your search.

In the listicle below, we have mentioned the 6 best digital marketing courses along with their syllabus, fees, duration, etc.

Digital marketing provides you with different career opportunities based on your field of interest and your determination for it. 

As companies are choosing digital channels to promote their products, there is great demand for freshers in this field as they are most active on the platforms. Thus, you can check out for demand digital marketing professionals in your place below:

Digital Marketing Courses in Madison - Job Statistics

(Source:Indeed.com)

With such great demand, this makes it the right time for you to enter into this field bagging a good job in digital marketing along with high salary packages.

Here’s some advice for you: If you are willing to specialize in a particular digital marketing field, you must enroll in our Short-Term Certification Courses in Digital Marketing. Freshers can choose freelancing as a career by building a niche in a skill of their choice. You can choose which projects you want to work on, and end up working with some of the best national and international brands.

Follow the listicle below comprising the 6 best digital marketing courses in Madison.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis!

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Madison are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Madison College– A community college based in Madison, Wisconsin that covers 40 school districts and has campuses located throughout.
  • University of Wisconsin–Madison– Promotes learning, exploration, and discovery alongside a larger mission to help students share their knowledge with the world.

Now, let’s continue with the blog and understand the top 6 digital marketing courses in Madison.

List of Top 6 Digital Marketing Courses in Madison

Here’s an overview of the top 6 digital marketing courses in Madison, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 Months USD 1,500
Madison college 1 Year USD 4,438.95
University of Wisconsin–Madison 433 Hours
IIM SKILLS Lifetime USD 396.43
Imarticus USD 800.68
upGrad 8 Months USD 43 Per Month

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses in Canada - IIDE Awards

Digital Marketing Courses in Canada - IIDE Awards Mobile

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 


Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Term 1 Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
Ecommerce
Live Project: Search Marketing
 
Term 2 Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
 
Term 3 Social Media Marketing Paid
Social Analytics
Google Analytics
Live Project: Social Media Advertising
Final Project


Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Digital Marketing Courses in Canada - IIDE Mentors

Our Students Work on Brands Like

DMC-placement-banner-milonee

Placement Partners

DMC-placement-banner



Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Digital Marketing Courses - IIDE Certificates

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,500 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  


Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Madison college

Digital Marketing Courses in Madison - Madison College Logo

As a community college based in Madison, Wisconsin, they cover 40 school districts and have campuses located throughout. Earn an associate degree, technical diploma, or certificate in one of our more than 180 programs. Or start your bachelor’s degree the affordable way by starting here and transferring later. They are UW’s number-one source of transfer students.

Course Syllabus

  • Marketing principles
  • Social Media Marketing
  • Marketing digital design
  • Advertising principles
  • Marketing research 
  • Capstone campaign
  • Introduction to public relations
  • Advanced Social and mobile marketing
  • Digital Marketing

Course Duration and Fees

Basically, they offer one year course where students can gain full knowledge about digital marketing. The estimated tuition fee for digital marketing is $4,438.95.

Course Highlights

  • The one-year Digital Marketing diploma in technology at Madison College focuses on current digital tools, platforms, and strategies that are relevant to today’s digital marketplace.
  • This program explores the principles of social and mobile marketing, website content management, marketing and statistics research, SEO, and website design, as well as the foundations of Social Relations and the ethical principles you need to embrace in today’s digital workplace.
  • Digital Marketing courses are designed for people who wish to integrate advanced marketing strategies and technologies into the organization’s new and existing marketing activities. 

Contact details 

Email: enrollmentServices@madisoncollege.edu

3. University of Wisconsin – Madison

Digital Marketing Courses in Madison - University of Wisconsin Logo

The University of Wisconsin–Madison promotes learning, exploration, and discovery alongside a larger mission to help students share their knowledge with the world. The Digital Skills Bootcamps at the University of Wisconsin–Madison offers each student a unique opportunity to learn in an experiential environment catered to passionate individuals with busy schedules. 

Course Syllabus

  • Fundamentals of marketing
  • Content marketing
  • Customer relationship management
  • Web development for marketers
  • User experience
  • E-commerce
  • Data analysis and visualization
  • SEO
  • Email Marketing
  • Social media marketing: organic and paid
  • Search engine marketing 
  • Digital strategy

Course Duration and Fees

The course comes with 30 hours of introductory and a 403-hour extended program.
The fee details are not provided. Kindly contact the institute for the same.

Course Highlights

  • Experiential Learning
  • Professional ePortfolio
  • Live Virtual Classrooms
  • Agency-Style Setting

Contact Details

Phone No.: (608) 733-6400

4. IIM SKILLS

digital marketing courses in Madison - IIM Skills logo

IIM SKILLS is one of the best Online Training Institutes that offers high-quality digital marketing courses in the UK. The course provides training for IIM SKILLS and 15 other important certification exams like Google, Facebook, and Hubspot. The trainers have worked with top brands and corporate organizations.

Course Syllabus

  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Integrated Digital Marketing Strategy
  • Web Analytics (Google Analytics)
  • Online Reputation Management (ORM)
  • Content Marketing and Advanced Blogging 

Course Duration and Fees

The course comes up with lifetime access
The fee for the course is USD 396.43

Course Highlights

  • If you do not like their course, you can claim a 100% money return after your first session.
  • The price included an exam and IIMSKILLS certification fees.
  • 10% group discount on 3 or more registration.

Contact details 

Email: info@iimskills.com
Phone: + (91) 99 11 839503

5. Imarticus

Digital Marketing Courses in Madison - Imarticus Logo

Imarticus Learning is a technology-driven educational institute that has immense expertise in transforming careers across industries such as financial services, analytics, AI, business analysis, and core technology. 

Having educated over 35,000 individuals, they have also pioneered the concept of professional degrees, “Prodegrees” in collaboration with global giants such as IBM, KPMG, Motilal Oswal, etc. along with many others to revolutionize learning by allowing aspirants to acquire skills demanded by the industry.

Course Syllabus

  • Introduction to digital marketing
  • SEO
  • Content marketing
  • Social media marketing
  • Paid media marketing
  • Media planning and buying
  • E-commerce and email marketing
  • Affiliate marketing
  • Online reputation management

Course Highlights

  • Big brand case studies
  • Simulated projects
  • Capstone real biz projects
  • Industry council approved

Course Duration and Fees

Course Duration is not available. Kindly contact the institute for the same.
The fee for the program is USD 800.68

Contact Details

Phone No.: +91-9319746164

6. upGrad

digital marketing courses in Madison - upGrad logo

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Course Syllabus

  • SEO
  • SEM
  • Link building
  • Web Analytics
  • Social media marketing
  • Content marketing
  • Email marketing
  • Branding

Course Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Mock Interviews by Hiring Managers
  • No-Cost EMI Option

Course Duration and Fees

The Advanced Certificate in Digital Marketing and Communication course offered by upGrad is for around 8 months. They recommend taking 7 hours of lectures per week.
The course fees start from USD 43 per month. 

Contact Details

Toll-free no: 1800 210 2020
Email: customercare@upgrad.com

FAQs – Frequently Asked Questions

Q. Which is the best institute for Digital Marketing in Madison?

Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies. 

Q. What is the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.

Q. What will be the cost of a digital marketing course?

Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.

Conclusion

Lastly, we would advise you to contact the institutes mentioned above for all the latest updates regarding the courses they offer, before selecting the perfect institute matching your requirements.

We would recommend you to enroll in IIDE’s Online Digital Marketing Course with Certifications to learn all the latest digital marketing trends and skills from industry experts in a comprehensive and question-oriented format.

For further inquiries, feel free to contact admissions@iide.co and we will help you solve all your queries regarding different courses in digital marketing. 

You can even drop your doubts in the comments section below and we will revert back to you as soon as possible.

Best of luck with your future endeavors in the digital marketing industry!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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