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Have you been looking for the best digital marketing courses in Madison for quite some time? Then this blog ends your search. In the listicle below, we have mentioned the 5 best digital marketing courses along with their syllabus, duration, etc.
In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.
Digital marketing provides you with different career opportunities based on your field of interest and your determination for it.
As companies are choosing digital channels to promote their products, there is great demand for freshers in this field as they are most active on the platforms. Thus, you can check out for demand digital marketing professionals in your place below:
(Source:Indeed.com)
With such great demand, this makes it the right time for you to enter into this field bagging a good job in digital marketing along with high salary packages.
Here’s some advice for you: If you are willing to specialize in a particular digital marketing field, you must enroll in our Short-Term Certification Courses in Digital Marketing. Freshers can choose freelancing as a career by building a niche in a skill of their choice. You can choose which projects you want to work on, and end up working with some of the best national and international brands.
Types of Digital Marketing Courses in Madison
Offline Courses:
To truly master digital marketing and gain in-depth expertise, offline programs are the way to go. Typically structured as Master’s or PG programs, these courses offer a comprehensive curriculum with a strong emphasis on advanced strategies, managerial skills, and practical training.
If you are young and have the time and energy to invest in your career, opting for an intensive PG Program in digital marketing. can be a game-changer. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a robust foundation for your career.
Recommended for: Recent graduates and those new to the field.
Online Courses:
Online digital marketing courses provide an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, allowing learners to gain a deeper understanding of the field.
For individuals with time commitments due to their job, business, or college, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.
Some online courses even offer hybrid options, combining online and offline elements to further enrich the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Madison for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Madison.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
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List of Top 5 Digital Marketing Courses in Madison
Here’s an overview of the top 5 digital marketing courses in Madison, their duration, and their reviews.
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | 4.8 (1099 reviews) |
| Madison College | 1 year | 3.7 (3 reviews) |
| Simplilearn | – | 4.9 (264 reviews) |
| IIM Skills | Lifetime | 4.4 (627 reviews) |
| upGrad | – | N/A |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | âś… | âś… |
| Ai Integrated Syllabus | âś… | âś… |
| Placement Assistance | âś… | âś… |
| 1-on-1 Mentoring | âś… | âś… |
| Module Specific Professors | âś… | âś… |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation â—Ź Brand Truth: Marketing Fundamentals â—Ź Customer Journey: AIDA Funnel â—Ź Presentation Skills â—Ź Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing â—Ź Website Basics â—Ź Search Engine Optimisation â—Ź Google Ads â—Ź E-Commerce â—Ź Corporate Soft Skills â—Ź Reporting & Excel Training |
| Advance & Professional Course | Social Marketing â—Ź Social Media Organic â—Ź Brand Reputation Management â—Ź Social Media Paid â—Ź Influencer Marketing â—Ź Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics â—Ź Lead Generation & Nurturing â—Ź Google Analytics â—Ź Capstone Project â—Ź Interview Preparation â—Ź Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy â—Ź Media Planning â—Ź Conversion Rate Optimization â—Ź Customer Relationship Management â—Ź Blogging, AdSense & Affiliate Marketing â—Ź Freelancing Economics & Overview â—Ź Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills â—Ź Art of Pitching â—Ź Client Servicing â—Ź Campaign Planning â—Ź Project Management â—Ź Harvard Multimedia Case Study â—Ź Leadership & Conflict Resolution Skills â—Ź Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Madison college
As a community college based in Madison, Wisconsin, they cover 40 school districts and have campuses located throughout. Earn an associate degree, technical diploma, or certificate in one of our more than 180 programs. Or start your bachelor’s degree the affordable way by starting here and transferring later. They are UW’s number-one source of transfer students.
Course Syllabus
- Marketing principles
- Social Media Marketing
- Marketing digital design
- Advertising principles
- Marketing research
- Capstone campaign
- Introduction to public relations
- Advanced Social and mobile marketing
- Digital Marketing
Course Highlights
- The one-year Digital Marketing diploma in technology at Madison College focuses on current digital tools, platforms, and strategies that are relevant to today’s digital marketplace.
- This program explores the principles of social and mobile marketing, website content management, marketing and statistics research, SEO, and website design, as well as the foundations of Social Relations and the ethical principles you need to embrace in today’s digital workplace.
- Digital Marketing courses are designed for people who wish to integrate advanced marketing strategies and technologies into the organization’s new and existing marketing activities.
| Course Benefits Matrix | Madison College |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement Partners on their page. Kindly visit their website for more information.
Course Reviews
Madison College’s Digital Marketing program has garnered high praise from students and industry experts alike. With a remarkable Google rating of [Rating], backed by thousands of positive reviews, the program stands out for its excellence. Students and interns have lauded the program for its practical approach, experienced faculty, and comprehensive curriculum. Additionally, alumni on platforms like Quora have shared glowing reviews, highlighting the program’s impact on their careers.
Culture
We were unable to find any pictures of their student culture.
Contact details
Email: [email protected]
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3. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Highlights
- Certifications
- Co-created with Facebook
- 45+ Projects and Case studies
- Career mentoring
- Resume assistance
- Job assistance
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | âś… |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on Simplilearn’s website for the course.
Course Reviews
Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
4. IIM SKILLS
IIM SKILLS is one of the best Online Training Institutes that offers high-quality digital marketing courses in the UK. The course provides training for IIM SKILLS and 15 other important certification exams like Google, Facebook, and Hubspot. The trainers have worked with top brands and corporate organizations.
Course Syllabus
- Introduction to Digital Marketing
- Web Development at WordPress
- Search engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- Content Marketing and Advanced Blogging
Course Highlights
- If you do not like their course, you can claim a 100% money return after your first session.
- The price included an exam and IIMSKILLS certification fees.
- 10% group discount on 3 or more registrations.
| Course Benefits Matrix | IIM skills |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | âś… |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | âś… |
Course Placements
Students from IIM skills get placed at companies like – Straive, Shirjeel, Skylark, Infiniti, BankDhofar, Citibank and Apna Paisa.
Course Duration and Fees
The duration of this digital marketing course is 3 months with the fee being INR 29,900 + Taxes
Course Reviews
IIM Skills has a 4.9 rating on Google, based on 264 reviews. Students have highlighted that they had a good learning experience and thought that their trainers were supportive. However, some reviews have expressed concerns about the lack of a structured framework and course flow.
Culture
We could not find any pictures of the student culture at IIM Skills as they offer an online course. We recommend you contact the institute for more information.
Contact details
Email: [email protected]
Phone: + (91) 99 11 839503
5. upGrad
upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.
Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.
Course Syllabus
- SEO
- SEM
- Link building
- Web Analytics
- Social media marketing
- Content marketing
- Email marketing
- Branding
Course Highlights
- Certifications from MICA and Facebook
- 15 Case Studies and Live Projects
- MICA Alumni Status
- Video Library with 70+ Tools
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Mock Interviews by Hiring Managers
- No-Cost EMI Option
| Course Benefits Matrix | upGrad |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | âś… |
| Module Specific Professors | âś… |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.
Course Reviews
Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.
So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.
Culture
Since upGrad’s courses are online, we were unable to find any pictures of their student culture.
Contact Details
Toll-free no: 1800 210 2020
Email: [email protected]
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Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best institute for digital marketing courses in Madison?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What will be the fees for digital marketing courses in Madison?
Ans. The average cost for a digital marketing course ranges between USD 1500 to USD 2000 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971.
Q. What are the eligibility criteria to get into a digital marketing course?
Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.
Q. Which field is best in digital marketing?
Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
Q. Is Digital Marketing Worth It?
Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.
Q. What is the main difference between digital marketing and digital advertising?
Digital marketing builds brand awareness, engages with audiences, and monitors online reputation. Digital advertising promotes products/services, offers discounts, and drives sales. In essence, digital marketing targets audiences, while digital advertising converts them into customers.
Q. What courses come under digital marketing?
Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.Â
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.