5 Best Digital Marketing Courses in Lexington with Course Details

Are you from Lexington and finding it difficult to choose the best digital marketing courses in Lexington?

Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Lexington, with all the necessary course details such as syllabus, duration, fees, placement, etc.

The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.

Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.

Now, let us take a look at the digital marketing jobs available in Kentucky and the neighboring areas.

(Source: Indeed.com)

Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Lexington are:

• IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
• Chief Internet Marketer– Provides certified exams for marketers who need a professional certificate to show in their resumes.
• American Graphics Institute (AGI)– Offers a Digital Marketing course that is led by real-time professors with whom you can interact.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Lexington with placements in detail.

List of Top 5 Digital Marketing Courses in Lexington

Here’s an overview of the top 5 digital marketing courses in Lexington, their duration, and their fee structure.

 

1. IIDE – The Digital School

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 

Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Our Students Work on Brands Like

Placement Partners

Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,500 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  

 

2. Chief Internet Marketer

You can obtain digital marketing certification for next-level industry recognition with the Chief Internet Marketer that maintains license with the DMI that manages world-class standards for essential digital marketing education conveniently accessible in Sacramento, California with the help of well-trained area professionals. It also provides certified exams for marketers who are proficient in their field but need a professional certificate to show in their resumes.             

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy

 Course Duration and Fees

The duration of the course is 30 hours with a certification exam of 3 hours. The fee of the digital marketing course is USD1,995.

Course Highlights

• Learn the latest and up-to-date digital marketing skills
• Certification is ideal for a wide range
• Access to HD video lectures with accompanying downloadable program material.
• The Program Manager is available to support you during your study and assist with any administrative-related queries
• The Class Network can be accessed 24/7 through your desktop or mobile device
• Access resources to help you with your studies including self-directed practical exercises and recommended reading.
• Access to discussion forums to interact with and learn from fellow students to progress through program material towards certification.
• The Class Network also contains information on the exam, which you must complete successfully to achieve certification

Contact Details

Phone: 888.340.INET(4638)
Email: cim.biz@chiefinternetmarketer.com
Address: 8184 Woodland Center Blvd., Tampa, FL 33614

3. American Graphics Institute (AGI)

AGI’s online Digital Marketing lessons are taught by seasoned professionals and are delivered through a tried-and-true platform that you can access from any Windows, Mac, or iPad. Individuals can take public digital marketing courses online, as well as groups and companies can take private digital marketing training online. You can learn Digital Marketing online from real-time professors with whom you can interact, ask questions, and receive comments from.

Course Syllabus 

• Google Analytics Training Class
• HTML Email Course – Introduction
• Responsive HTML Email Course
• InDesign Class – Introduction
• Photoshop Class – Introduction
• Adobe Illustrator Class – Introduction
• Premiere Pro Class – Introduction
• Apple Keynote Training Class
• HTML Course – Introduction

Course Duration and Fees

The duration of this course is not mentioned. The fee varies from module to module. Please contact the institute for more details.

Course Highlights

• Online classes from expert instructors
• Courses online at your own computer
• Convenient online digital marketing training without traveling
• Certification Training
• Free retakes
• Detailed curriculum
• Live instructor
• Flexible rescheduling

Contact Details  

Phone: 781-376-6044
Address: 187 Ballardvale St Wilmington, MA 01887

4. Gatton College of Business and Economics, The University of Kentucky

The Master of Science in Marketing provided by the University of Kentucky is designed for skilled marketing professionals who are looking for digital marketing courses in Louisville, Ky to advance their careers in marketing. This marketing course is a 30 credit-hour graduate program that aims at the holistic development of the students by helping them develop a strategic understanding of the role of marketing, digital visualization, branding, corporate social responsibility, and efficient usage of qualitative and quantitative tools needed in marketing

Course Syllabus

• Marketing Management
• Consumer Insights
• Marketing Communications and Social Media
• Personal Selling and Sales Management
• Branding
• Marketing Research
• New Product Development
• Marketing Analytics and Data Visualization
• Corporate Social Responsibility
• Digital Marketing and Analytics

Course Duration and Fees

Gatton College of Business and Economics is #4 in our top 5 digital marketing courses in the Lexington list. To learn about its course duration and fee structure, kindly use the contact information given below to contact the institute.

Course Highlights

• 10 specialized marketing courses
• Personalized learning experience
• Small class sizes with individual attention
• Top-ranked research and marketing faculty
• Available to all majors and professional backgrounds

Contact Details

Phone:  (859) 257-8936
Address: 550 South Limestone, Lexington, KY 40506-0034, United States

5. Yale School Of Management

The Yale School of Management is dedicated to developing leaders for business and society. It is through this school that you will be trained and your best abilities will be extracted in order to prepare you for a bright future. Their course is specially tailored for students to get a better understanding of digital marketing.

Course Syllabus

• Frameworks for Generating Customer Value
• Paid Media: Advertising That Reaches Customers
• Owned Media: Impactful Content Marketing
• Social Media: Listening, Promotion, and Engagement
• Expanding Value Using Mobile Technologies
• Using Analytics to Innovate
• Organizational Considerations for Digital Transformation
• Digital Marketing, Regulation, and the Future

Course Duration and Fees

Yale School of Management is #5 in our top 5 digital marketing courses in Lexington list. The course is offered for 8 weeks and the fee for the same is USD 2,600.

Course Highlights

• The ability to look for ways to add value and capture it throughout the customer journey.
• An understanding of how to extract value from data, as well as insight into key digital marketing tools that can assist in making evidence-based business decisions.
• Search Engine Optimization (SEO), Social Media Marketing, and Paid Media Strategies Require Knowledge to Maximise Value from Owned Media.
• Formalizing Your Essential Digital Marketing Skills and Knowledge with a Certificate of Participation from Yale School of Management Executive Education.

Contact Details

Phone:+1 203 439 4771
Email: info@yale.edu
Address: 165 Whitney Avenue New Haven, CT 06511-3729

Now that we’ve covered the best digital marketing courses in Lexington, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Lexington?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at admissions@iide.co to avail free counseling session.

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