Are you from Lexington and finding it difficult to choose the best digital marketing courses in Lexington in 2024?
Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Lexington, with all the necessary course details such as syllabus, duration, fees, placement, etc.
What is digital marketing? The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have to reach their target audiences.
Because every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. For businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences.
The global advertising industry is expected to reach $ 602.25 billion this year. Day-by-day organizations are becoming more aware of the importance of digital marketing.
Now, let us take a look at the digital marketing jobs available in Kentucky and the neighboring areas.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Types of Digital Marketing Courses in Lexington
Offline Courses:
If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.
If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.
Recommended for: Fresh graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Lexington provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Lexington are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Lexington for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
List of Top 5 Digital Marketing Courses in Lexington
Here’s an overview of the top 5 digital marketing courses in Lexington, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1,147 reviews) |
| Chief Internet Marketer | 30 hours | – |
| American Graphics Institute (AGI) | – | – |
| Gatton College | – | 4.3 (18 reviews) |
| Yale School Of Management | 8 weeks | 4.6 (98 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Chief Internet Marketer
You can obtain digital marketing certification for next-level industry recognition with the Chief Internet Marketer that maintains license with the DMI that manages world-class standards for essential digital marketing education conveniently accessible in Sacramento, California with the help of well-trained area professionals. It also provides certified exams for marketers who are proficient in their field but need a professional certificate to show in their resumes.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
Course Highlights
- Learn the latest and up-to-date digital marketing skills
- Certification is ideal for a wide range
- Access to HD video lectures with accompanying downloadable program material.
- The Program Manager is available to support you during your study and assist with any administrative-related queries
- The Class Network can be accessed 24/7 through your desktop or mobile device
- Access resources to help you with your studies including self-directed practical exercises and recommended reading.
- Access to discussion forums to interact with and learn from fellow students to progress through program material towards certification.
- The Class Network also contains information on the exam, which you must complete successfully to achieve certification
| Course Benefits Matrix | CIM |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration and Fees
The duration of the course is 30 hours with a certification exam of 3 hours. The fee for the digital marketing course is USD1,995.
Course Reviews
N/A
Culture
Contact the institute for student activity information.
Contact Details
Phone: 888.340.INET(4638)
Email: cim.biz@chiefinternetmarketer.com
Address: 8184 Woodland Center Blvd., Tampa, FL 33614
3. American Graphics Institute (AGI)
AGI’s online Digital Marketing lessons are taught by seasoned professionals and are delivered through a tried-and-true platform that you can access from any Windows, Mac, or iPad. Individuals can take public digital marketing courses online, as well as groups and companies can take private digital marketing training online. You can learn Digital Marketing online from real-time professors with whom you can interact, ask questions, and receive comments from.
Course Syllabus
- Google Analytics Training Class
- HTML Email Course – Introduction
- Responsive HTML Email Course
- InDesign Class – Introduction
- Photoshop Class – Introduction
- Adobe Illustrator Class – Introduction
- Premiere Pro Class – Introduction
- Apple Keynote Training Class
- HTML Course – Introduction
Course Highlights
- Online classes from expert instructors
- Courses online at your computer
- Convenient online digital marketing training without traveling
- Certification Training
- Free retakes
- Detailed curriculum
- Live instructor
- Flexible rescheduling
| Course Benefits Matrix | AGI |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration and Fees
The duration of this course is not mentioned. The fee varies from module to module. Please contact the institute for more details.
Course Reviews
N/A
Culture
Contact the institute for student activity information.
Contact Details
Phone: 781-376-6044
Address: 187 Ballardvale St Wilmington, MA 01887
4. Gatton College of Business and Economics, The University of Kentucky
The Master of Science in Marketing provided by the University of Kentucky is designed for skilled marketing professionals who are looking for digital marketing courses in Louisville, Ky to advance their careers in marketing. This marketing course is a 30 credit-hour graduate program that aims at the holistic development of the students by helping them develop a strategic understanding of the role of marketing, digital visualization, branding, corporate social responsibility, and efficient usage of qualitative and quantitative tools needed in marketing
Course Syllabus
- Marketing Management
- Consumer Insights
- Marketing Communications and Social Media
- Personal Selling and Sales Management
- Branding
- Marketing Research
- New Product Development
- Marketing Analytics and Data Visualization
- Corporate Social Responsibility
- Digital Marketing and Analytics
Course Highlights
- 10 specialized marketing courses
- Personalized learning experience
- Small class sizes with individual attention
- Top-ranked research and marketing faculty
- Available to all majors and professional backgrounds
| Course Benefits Matrix | Gatton Collge of Business and Mangement |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration and Fees
Gatton College of Business and Economics is #4 in our top 5 digital marketing courses in the Lexington list. To learn about its course duration and fee structure, kindly use the contact information given below to contact the institute.
Course Reviews
The institute has a 4.3-star rating with 18 Google reviews.
Culture
Contact Details
Phone: (859) 257-8936
Address: 550 South Limestone, Lexington, KY 40506-0034, United States
5. Yale School Of Management
The Yale School of Management is dedicated to developing leaders for business and society. It is through this school that you will be trained and your best abilities will be extracted to prepare you for a bright future. Their course is specially tailored for students to get a better understanding of digital marketing.
Course Syllabus
- Frameworks for Generating Customer Value
- Paid Media: Advertising That Reaches Customers
- Owned Media: Impactful Content Marketing
- Social Media: Listening, Promotion, and Engagement
- Expanding Value Using Mobile Technologies
- Using Analytics to Innovate
- Organizational Considerations for Digital Transformation
- Digital Marketing, Regulation, and the Future
Course Highlights
- The ability to look for ways to add value and capture it throughout the customer journey.
- An understanding of how to extract value from data, as well as insight into key digital marketing tools that can assist in making evidence-based business decisions.
- Search Engine Optimization (SEO), Social Media Marketing, and Paid Media Strategies Require Knowledge to Maximise Value from Owned Media.
- Formalizing Your Essential Digital Marketing Skills and Knowledge with a Certificate of Participation from Yale School of Management Executive Education.
| Course Benefits Matrix | Yale school Of Management |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration and Fees
Yale School of Management is #5 in our top 5 digital marketing courses in Lexington list. The course is offered for 8 weeks and the fee for the same is USD 2,600.
Course Reviews
The institute has a 4.6-star rating with 98 Google reviews.
Culture
Contact Details
Phone:+1 203 439 4771
Email: info@yale.edu
Address: 165 Whitney Avenue New Haven, CT 06511-3729
Now that we’ve covered the best digital marketing courses in Lexington, let’s take a look at some frequently asked questions
Additional points to consider
It’s crucial to choose the right digital marketing courses in Lexington that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Lexington.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Lexington. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Lexington that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Lexington.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q1. Which is the best institute for digital marketing courses in Lexington?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an advanced online advanced digital marketing course digital marketing course & an MBA in Digital Marketing.
Q2. What is the fee for digital marketing courses in Lexington?
The fees for digital marketing courses in Lexington on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 1500 + Taxes.
IIDE’s Online Digital Marketing Certification Course will cost USD 971 + Taxes for enthusiasts of digital domains.
Q3. What is the eligibility for applying for digital marketing?
The eligibility criteria to enroll in digital marketing courses in Lexington vary from institute to institute. The school completion certificate is one of the criteria to enroll in digital marketing courses in Bexley.
Q4. Is Digital Marketing a good career?
Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q5. What will be the salary of a Digital Marketer?
The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
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