If you’re looking for the best digital marketing courses in Bakersfield, then you’ve come to the right place. For your convenience, we have listed the best digital marketing courses in Bakersfield along with the course syllabus, fees, and placements.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.
The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.
Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are making sure to include digital marketing strategies in their marketing campaigns.
Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in California.
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Bakersfield for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Bakersfield.
List of Top 5 Digital Marketing Courses in Bakersfield
Here’s an overview of the top 5 digital marketing courses in Bakersfield and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. The University of California, Irvine Division of Continuing Education (UCI)
The University of California, Irvine (UCI) is ranked 9th among public universities within the USA and they offer one of the best digital marketing courses in California. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.
The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields.
Combining skills in research, writing, design, and analytics, professionals during this industry help drive business decisions and lead strategic marketing planning.
Course Syllabus
- Marketing Research & Strategy Planning
- Dynamic Product Management
- Integrated Marketing Communications
- Marketing Performance Optimization
- Digital Marketing Tactics & Trends
Course Highlights
- Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
- Analyze Digital Marketing Channels and Tactics for Various Business Models.
- Develop a Product Management Plan for Bringing a New Product or Service to Market
- Apply Quantitative Data Analytics to Goal Setting and Forecasting
- Identify the Power of Differentiation in Brand Management
| Course Benefits Matrix | The University of California, Irvine (UCI) |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at The University of California. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
The University of California, Irvine Division of Continuing Education boasts a 4.5-star Google rating with praise for its convenient remote learning options (mentioned in Review 3) and friendly staff (noted in Review 4). However, some reviewers like those in Review 1 found the cost a barrier (mentioning a $900 price tag) and expressed concerns about the course content and instructor quality.
Culture
For this course, we were unable to find any pictures of the student culture at The University of California as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone Number: (949) 824-5414
Email ID: dce-services@uci.edu
3. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.
Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- SEO
- Mobile Marketing
- Email Marketing
- Strategies for Paid Campaigns
- B2B Marketing
- Affiliate Marketing
Course Highlights
- Learn 35+ digital marketing tools
- Industry-recognised Digital Marketing Specialist certificate from Simplilearn
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from Simplilearn get placed at companies like –
Course Reviews
Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
4. Santa Clara University
The Santa Clara University of Business offers an Online Master of Science (MS) in Marketing, a degree program created to include and anticipate ongoing innovative change in the 21st-century marketing atmosphere.
This marketing degree can be completed in one year, and you can put on a leadership role in the agile and dynamic marketing organizations that interpret the field today.
The marketing companies in California are known for their imaginativeness and up to date knowledge of many industries. They give such a kind of learning which leads to a great marketing strategy that can run your business in the right direction.
Course Syllabus
- Analysis of Customers and Markets
- Designing and Managing Dynamic Marketing Channels
- Internet Marketing and E-Commerce
- Integrated Market Communications
- Marketing Analytics
- Social Media Marketing
- Mobile Marketing and eCommerce
Course Highlights
- Describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high-tech and non-high-tech environments.
- Integrate digital marketing and e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans.
- Utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.
| Course Benefits Matrix | Santa Clara University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Santa Clara University. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, is a glimpse of student life at Santa Clara University-
Contact Details
Phone Number: (408) 554-4000
Address: 500 El Camino Real Santa Clara, CA 95053
5. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills.
Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Search Engine Optimisation
- Copywriting
- Market Research
- Website Marketing
- Email marketing
Course Highlights
- 39.5 hours on-demand video
- 19 articles
- 51downloadable resources
- Certificate of completion
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Udemy has a 3.6 rating and 126 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Bakersfield?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
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