If you’re looking for the best digital marketing courses in Bakersfield, then you’ve come to the right place. For your convenience, we have listed the best digital marketing courses in Bakersfield along with the course syllabus, fees, and placements.
First, let’s get an overview of the digital marketing sector.
Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.
The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.
Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are making sure to include digital marketing strategies in their marketing campaigns.
Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in California.
(Source: Indeed.com)
Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Now, let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Bakersfield are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- California State University– Provides an online digital marketing Bootcamp that is meant to develop the skills required to obtain professional-level roles in a variety of in-demand professions.
- Simplilearn– A renowned platform for Digital Training Skills that focuses on helping people to acquire skills that they need to thrive in the Digital Economy.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Bakersfield.
List of Top 5 Digital Marketing Courses in Bakersfield
Here’s an overview of the top 5 digital marketing courses in Bakersfield, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 Months | USD 1,500 |
| California State University | 370 Hours | USD 14,820 |
| Simplilearn | 6 Months | USD 800.06 |
| University of La Verne | 4 Days | USD 2,499 |
| Udemy | 34.5 Hours | – |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.
Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.
3-Teacher Method via A 4-Step Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Here’s what students have to say about IIDE:
Course Syllabus
The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.
| Term 1 | Introduction to Digital Marketing |
|---|---|
| Search Engine Optimization | |
| Key Performance Marketing Jargon | |
| Search Engine Marketing | |
| Campaign Planning | |
| Presentation Making | |
| Ecommerce | |
| Live Project: Search Marketing | |
| Term 2 | Content Strategy |
| Copywriting | |
| Canva | |
| Social Media Marketing Organic | |
| ORM | |
| Influencer Marketing | |
| Resume Making | |
| Interview Skills | |
| Live Project: Social Media Content Strategy | |
| Term 3 | Social Media Marketing Paid |
| Social Analytics | |
| Google Analytics | |
| Live Project: Social Media Advertising | |
| Final Project | |
Course Faculty
Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world.
Below mentioned are just a few of the trainers:
Our Students Work on Brands Like
Placement Partners
Certifications Offered
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Duration & Fees
The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,500 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. California State University
California State University provides an online digital marketing Bootcamp that is meant to develop the skills required to obtain professional-level roles in a variety of in-demand professions.
Their programs are created by a professional team to provide you with excellent web-based learning courses. Educators are actively involved in your online learning experience, addressing questions and concerns and encouraging and motivating you to succeed. You’ll discover how to combine digital, media, and online marketing verticals to increase engagement and establish a sales funnel through this course. User experience, SEO, Digital Strategy, and other topics are also covered.
Course Syllabus
- Introductory Course
- Career Services
- Foundations
- Fundamentals of Marketing
- Content Marketing
- Customer Relationship Management
- Core A
- Web Development for Marketers
- User Experience (UX)
- E-Commerce
- Data Analytics & Visualization
- Core B
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing: Organic & Paid
- Capstone
- Search Engine Marketing (SEM)
- Digital Strategy
Course Duration and Fees
The duration of the course is 370 hours and the fee for the same is USD 14,820
Course Highlights
- Personalized Career Coaching and Support.
- Hands-On Experience That Prepares You for the Field
- Live, Online Classes
- Agency-Style Learning
- Build a Professional ePortfolio
- Open to Various Skill Levels
Contact Details
Phone: 562-359-4787
Address: 6300 State University Dr., Long Beach, CA 90815
3. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Duration and Fees
The course takes 6 months to complete. The program fees are approximately USD 800.06.
Course Highlights
- Certifications
- Co-created with Facebook
- 45+ Projects and Case studies
- Career mentoring
- Resume assistance
- Job assistance
Course Duration and Fees
The course takes 6 months to complete. The program fees are approximately USD 800.06.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
4. University of La Verne
The University of La Verne, California is a #42 position in terms of quality study. As the most popular courses at La Verne are Business and Management, La Verne offers programs online and offline and makes students choose whatever they like.
Sales and Marketing professionals who want to enhance their knowledge of digital marketing and learn practical skills can fill their demands with the help of the certificate provided by the University of La Verne.
Course Syllabus
- Digital Marketing(DM) Channels
- Plan and Develop DM Channels
- Optimize Website
- Optimize Mobile Channel
- Optimize Social Media
- Other important elements of DM channels
Course Duration and Fees
The University of La Verne is #4 in our list of the 5 best digital marketing courses in Bakersfield list. The course duration is just 4 days and the cost of the course is USD 2,499.
Course Highlights
- Efficient and Affordable Certificate of Digital Marketing
- Learn skills essential to making and managing effective websites and apps
- Advancing selling objectives by promoting company commodities and types through varied online channels.
Contact Details
Phone : (909) 448-1585
Email: akeel@laverne.edu
5. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Define your business and target audience
- Brand Identity
- Content Marketing Basics
- Websites 101
- Email marketing
- Copywriting
- SEO (Search Engine Optimization).
- Facebook Group (Social media marketing)
- Facebook Pages (Social media marketing)
- Facebook Creator Studio (Social media marketing)
- Facebook Ads (Social media marketing)
- Facebook Retargeting (Social media marketing)
- Facebook For Local Business (Social media marketing)
- Google Ads
- Google Analytics
- Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
- Youtube Marketing
- Video marketing and Video production
- Podcasting
- Quora
- How to create a WordPress Website.
Course Duration and Fees
The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute
Course Highlights
- 34.5 hours of on-demand video
- 18 articles
- 25 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
Now that we’ve covered the best digital marketing courses in Bakersfield, let’s take a look at some frequently asked questions
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Bakersfield?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
To Conclude
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at admissions@iide.co to avail free counseling session.
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