5 Best Digital Marketing Courses in Lubbock to Advance Your Career

Updated on: Mar 20, 2024
Digital Marketing Course in Lubbock - Featured Image

If you’re looking for the best digital marketing courses in Lubbock in 2024, you’ve come to the right place. We’ve got you covered. For your convenience, we have listed the best digital marketing courses in Lubbock along with the course syllabus, fees, and placements.

First, let’s get an overview of the digital marketing sector.

What is digital marketing? Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.

87% of digital avenues will be generated through programmatic advertising in 2026.

The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.

Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. To maximize the benefits of digital marketing, they are including digital marketing strategies in their marketing campaigns.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Texas.

Digital Marketing Courses in Lubbock - Job Statistics

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it. IIDE has an extensive 11-month MBA-level PG program in digital marketing for learners looking forward to upskilling.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Types of Digital Marketing Courses in Lubbock

Offline Courses:

If you’re looking to master digital marketing in-depth and gain expertise, offline programs are the ideal choice. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum that focuses on advanced strategies, managerial skills, and hands-on training.

For those who are young, energetic, and willing to invest in their careers, an intensive PG program in digital marketing is a great option. Post-graduate programs open up the potential for higher-paying roles and leadership positions within the industry, laying a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

 

Online Courses:

Online digital marketing courses in Lubbock offer an advanced exploration of digital marketing from the comfort of your own home. They cover a broad spectrum of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Lubbock  are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.

Additionally, some online digital marketing courses in Archway offer hybrid options that include both online and offline components to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Lubbock for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Lubbock with detailed placements.

 

List of Top 5 Digital Marketing Courses in Lubbock

Here’s an overview of the top 5 digital marketing courses in Lubbock, their duration, and the Google reviews.

Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.8
(1058 reviews)
University of Texas at Austin 18 Weeks 4.4 (821 reviews)
Webster University 18 Hours 4.2 (124 reviews)
Simplilearn 6 Months 4.4 (622 reviews)
General Assembly 10 Weeks
 

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses around the world.Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. University of Texas at Austin

Digital Marketing Courses inLubbock - The University of Texas Logo

Over 51,000 students and 3,000 teaching professors at the University of Texas at Austin are working together to improve the world through cutting-edge research, teaching, and learning.

Students participating in Texas McCombs’ Digital Marketing Boot Camp learn how to create effective marketing strategies across verticals and drive specific channel-specific strategies.

Course Syllabus

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy
  • Digital Advertising, Data Organization, and Automation
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation
  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)

Course Highlights

  • Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing applications through hands-on projects.
Course Benefits Matrix University of Texas At Austin
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The university helps its students with placement assistance.

Course Duration and Fees

The duration of the course is 18 weeks and for information regarding the fees, please contact the institute.

Course Review

The academy has a 4.4-star rating with 821 Google reviews.

Culture

Anna Lassmann – The Daily Texan

Contact Details

Phone: (512) 387-5789

 

3. Webster University

Digital Marketing Courses in Lubbock - Webster University

This course is overseen by the George Herbert Walker School of Business & Technology. It’s accessible at the Wichita campus, as well as the St. Louis home campus and the Geneva campus, both online and in person.

Learners who have prior marketing experience and are interested in gaining specific competence in the rapidly increasing field of digital marketing should pursue a graduate certificate in digital marketing management. Learners will be equipped with the skills they need to be masters at implementing effective digital marketing approaches in their businesses.

Course Syllabus

  • Digital Media and Culture 
  • Promotional Management 
  • Management of Digital Marketing 
  • Marketing Analytics
  • Management of Social Media 
  • Digital Marketing Strategy 

Courses Highlights

  • Create digital marketing strategies that align with larger marketing objectives.
  • Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications, etc.) against marketing strategies.
  • Develop, evaluate, and execute a comprehensive digital marketing strategy and plan.
  • Measure and evaluate digital marketing strategies
Course Benefits Matrix Webster University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The university helps its students with placement assistance.

Course Duration and Fees

The duration of the digital marketing course is 18 hours and for information regarding fees, kindly contact the institute.

Course Review

The academy has a 4.2-star rating with 124 Google reviews.

Culture

TAP 2023: An Overview of Week One

Contact Details

Phone: (800) 981-9801
Address: Webster University, 470 E. Lockwood Ave., St. Louis, MO 63119 

4. Simplilearn

digital marketing courses in Lubbock - Simplilearn logo

Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.

Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.

Course Syllabus

  • Mastering SEO, Content Marketing, PPC, and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone

Course Highlights

  • Certifications
  • Co-created with Facebook
  • 45+ Projects and Case studies
  • Career mentoring
  • Resume assistance
  • Job assistance
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact them for more details.

Course Duration and Fees

The course takes 6 months to complete. The program fees are approximately USD 800.06.

Course Review

The academy has a 4.4-star rating with 622 Google reviews.

Culture

We are unable to find any activity pictures on their website as they are purely an online learning platform.

Contact Details

Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

5. General Assembly

digital marketing courses in Lubbock - General assembly logo

General Assembly believes that everyone should pursue a career they love regardless of their background that’s why they provide online training on various topics that everyone can make a career in. Their digital marketing training helps learners gain essential skills through real-world projects and guidance from instructors. The 10-week program helps you build campaigns that fuel business and amplify brands.

Course Syllabus

  • Objective-First Marketing 
  • Customer Insights
  • Social Media
  • Paid Search
  • SEO and Content Strategy
  • Google Analytics
  • Measurement
  • Testing
  • Email Marketing

Course Highlights

  • Real-World Portfolio Projects
  • Individualized Instructor Support
  • Global Network of 70K+ Alumni
  • Get a Head Start With Self-Paced Prep Lessons
  • Designed With a Focus on Real-World Relevance
  • Build Campaigns That Fuel Business and Amplify Brands
Course Benefits Matrix General Assembly
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the academy for more details.

Course Duration and Fees

The duration of the course is 10 weeks and the fee for the course is USD 3,950.

Course Review

N/A

Culture

We are unable to find any activity pictures on their website as they are purely an online learning platform.

Contact Details

Email: hello@generalassemb.ly
Address: General Assembly HQ, 915 Broadway, 3rd Floor, New York, NY 10010

Now that we’ve covered the best digital marketing courses in Lubbock, let’s take a look at some frequently asked questions

Additional points to consider

It’s crucial to choose the right digital marketing courses in Lubbock that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Lubbock.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online digital marketing courses in Cincinnati. Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Cincinnati offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Lubbock that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Lubbock.

Wishing you all the best for your future and happy learning!

 

 

FAQ – Frequently Asked Questions

 

Q1. Which is the best digital marketing course in Lubbock?

IIDE’s online digital marketing courses are the best digital marketing courses in Lubbock. What makes their course the best is that it includes high-quality video lectures followed by weekly live online sessions & 1-on-1 mentoring sessions by top professionals and industry experts. IIDE offers 100% placement assistance.

Q2. What are the fees for digital marketing courses in Lubbock?

The cost of digital marketing courses in Lubbock usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1,384.69

Q3. What is the eligibility for digital marketing?

The eligibility criteria for admission in digital marketing courses in Lubbock are a school completion certificate for a graduation degree and a graduation degree for PG.

Q4. Is Digital Marketing a good career?

Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q5. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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