5 Best Digital Marketing Courses in Lubbock to Advance Your Career

If you’re looking for the best digital marketing courses in Lubbock, you’ve come to the right place. We’ve got you covered. For your convenience, we have listed the best digital marketing courses in Lubbock along with the course syllabus, fees, and placements.

First, let’s get an overview of the digital marketing sector.

Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.

The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.

Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are including digital marketing strategies in their marketing campaigns.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Texas.

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Now, let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Lubbock are:

• IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
• University of Texas at Austin– Working towards improving the world through cutting-edge research, teaching, and learning.
• Webster University– offers a digital marketing course for students who are interested in gaining specific competence in the rapidly increasing field of digital marketing.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Lubbock.

List of Top 5 Digital Marketing Courses in Lubbock

Here’s an overview of the top 5 digital marketing courses in Lubbock, their duration, and their fee structure.

 

1. IIDE – The Digital School

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 

Syllabus

 

 

Course Faculty

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. University of Texas at Austin

Over 51,000 students and 3,000 teaching professors at the University of Texas at Austin are working together to improve the world through cutting-edge research, teaching, and learning.

Students participating in Texas McCombs’ Digital Marketing Boot Camp learn how to create effective marketing strategies across verticals and drive specific channel-specific strategies.

Course Syllabus

• Brand Strategy
• Brand Building
• Campaign Objectives
• Lead Generation
• Conversion Funnels
• Competitive Research
• Content Strategy
• Digital Advertising, Data Organization, and Automation
• Paid Search Advertising and Analytics
• Display Advertising and Analytics
• Paid Social Media Advertising and Analytics
• Retargeting and Audience Building
• Measurement and Optimization
• Customer Relationship Management
• Marketing Automation
• Optimizing Campaigns and Websites
• WordPress
• Content Optimization
• Search Engine Optimization (SEO)
• Link Building and Backlinks
• Domain Authority
• Conversion Tracking

Course Duration and Fees

The duration of the course is 18 weeks and for information regarding the fees, please contact the institute.

Course Highlights

• Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
• Study without sacrificing your work schedule, with convenient evening and weekend sessions.
• Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
• Cover the fundamental knowledge you need, then get real-world digital marketing applications through hands-on projects.

Contact Details

Phone: (512) 387-5789

3. Webster University

This course is overseen by the George Herbert Walker School of Business & Technology. It’s accessible at the Wichita campus, as well as the St. Louis home campus and the Geneva campus, both online and in person.

Learners who have prior marketing experience and are interested in gaining specific competence in the rapidly increasing field of digital marketing should pursue a grad certificate in digital marketing management. Learners will be equipped with the skills they need to be masters at implementing effective digital marketing approaches in their own businesses.

Course Syllabus

• Digital Media and Culture 
• Promotional Management 
• Management of Digital Marketing 
• Marketing Analytics
• Management of Social Media 
• Digital Marketing Strategy 

Course Duration and Fees

The duration of the digital marketing course is 18 hours and for information regarding fees, kindly contact the institute.

Courses Highlights

• Create digital marketing strategies that align with larger marketing objectives.
• Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications, etc.) against marketing strategies.
• Develop, evaluate and execute a comprehensive digital marketing strategy and plan.
• Measure and evaluate digital marketing strategies

Contact Details

Phone: (800) 981-9801
Address: Webster University, 470 E. Lockwood Ave., St. Louis, MO 63119 

4. Simplilearn

Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.

Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.

Course Syllabus

• Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Mastering Social Media, Mobile Marketing, and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Program
• Advanced Social Media (With Facebook Blueprint Voucher)
• Digital Marketing Capstone

Course Duration and Fees

The course takes 6 months to complete. The program fees are approximately USD 800.06.

Course Highlights

• Certifications
• Co-created with Facebook
• 45+ Projects and Case studies
• Career mentoring
• Resume assistance
• Job assistance

Contact Details

Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

5. General Assembly

General Assembly believes that everyone should pursue a career they love regardless of their background that’s why they provide online training on various topics that everyone can make a career in. Their digital marketing training helps learners gain essential skills through real-world projects and guidance from instructors. The 10 weeks program helps you build campaigns that fuel business and amplify brands.

Course Syllabus

• Objective-First Marketing 
• Customer Insights
• Social Media
• Paid Search
• SEO and Content Strategy
• Google Analytics
• Measurement
• Testing
• Email Marketing

Course Duration and Fees

The duration of the course is 10 weeks and the fee for the course is USD 3,950.

Course Highlights

• Real-World Portfolio Projects
• Individualized Instructor Support
• Global Network of 70K+ Alumni
• Get a Head Start With Self-Paced Prep Lessons
• Designed With a Focus on Real-World Relevance
• Build Campaigns That Fuel Business and Amplify Brands

Contact Details

Email: [email protected]
Address: General Assembly HQ, 915 Broadway, 3rd Floor, New York, NY 10010

Now that we’ve covered the best digital marketing courses in Lubbock, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Lubbock?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.

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