Looking for digital marketing courses in Macon County? We’ve got you covered. We have shortlisted the top 5 digital marketing courses in Macon County, including the course syllabus, fees, and that you can choose from to master digital marketing.
The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic. According to recent research conducted by Burning Glass Technologies, 4 out of 10 jobs now require digital marketing skills.
The snapshot below highlights the increase in the number of internet users indicating the rapid growth of the global digital industry.
Source: scope of digital marketing
Hence, the demand for digital marketing professionals with digital marketing skills is pretty inflated.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Macon County are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Duke University– Provides a digital media and marketing course to individuals and professionals who want to make a career in digital marketing in partnership with Simplilearn.
- Digital Marketing Institute– Gives you a certification that is recognized all around the globe.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Macon County with placements in detail.
List of Top 5 Digital Marketing Courses in Macon County
Here’s an overview of the top 5 digital marketing courses in Macon County, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 to 6 Months | USD 1,500 to 2,000 |
| Duke University | 12 Months | USD 3,195 |
| Digital Marketing Institute | 8 to 10 Weeks | USD 1368 |
| Simplilearn | 12 Months | USD 802 |
| upGrad | 5 Months | USD 282 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Duke University Continuing Studies
The digital media and marketing course is provided by Duke University through its partnership with Simplilearn, an online training platform. This course is for individuals and professionals who want to make a career in digital marketing. It provides a practical learning experience with the help of real-world projects and an advanced curriculum that covers 8 digital marketing domains.
Course Syllabus
- Digital Marketing Certified Associate (DMCA)
(Required to be completed prior to moving on to advance modules) - Advanced Search Engine Optimization (SEO)
- Advanced Content Marketing
- Advanced Social Media
- Advanced Mobile Marketing
- Advanced Pay Per Click (PPC)
- Advanced Website Conversion Rate Optimization
- Advanced Web Analytics
- Advanced Email Marketing
Course Duration and Fees
Duke University is #2 on our list of top digital marketing courses in Macon County. The duration of the course is 350 hours of combined instruction/study time which comes down to 5-10 hours/week. The course must be completed within 12 months. The fee for the course is USD 3,195.
Course Highlights
- Duke Continuing Studies is a registered education provider for OMCP, and completion of our program meets the course training criteria to sit for the OMCA and OMCP certification exams.
- The course is also aligned to Google Ads, Facebook Blueprint, Google Analytics, and Microsoft Bing certification exams.
- Delivers one of the most comprehensive, non-credit programs available with 350 combined instruction/study hours
- Provides the flexibility to learn on a mobile app for learning on the go, downloadable content, and offline viewing
- Offers hands-on simulation labs and projects for practical learning
- Includes study guides and instructional slides
- Additional 12 months of access to all existing and new/updated material upon program completion to successful graduates.
Contact Details
Phone:919.684.6259
Email: learnmore@duke.edu
3. Digital Marketing Institute
The Digital Marketing Institute gives you a certification that is recognized around the globe.
The Digital Marketing Institute has over 55,000 thousand members worldwide. Their curriculum is guided by a panel of Global Industry Advisory Champions. Given below are the details of the digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
Course Highlights
- Tutors with Industry Experience
- Student Support Team Available
- Flexible Learning
Course Duration and Fees
Digital Marketing Institute is #3 on our list of top digital marketing courses in Macon County. The duration of the course is 8-10 weeks and the fee is USD 1368.
Contact Details
Phone Number: +1 917 6365832
4. Simplilearn
Simplilearn is an online learning institution that provides digital marketing courses and has trained over 2 lakh students to date.
Simplilearn is known for its award-winning online boot camps, which are specially designed and updated by 2000+ renowned industry professionals and academic experts across the globe every year.
They offer 2 digital marketing courses – the Digital Marketing Specialist course and Digital Marketing Associate Course. The courses help you become industry-ready by learning the latest tools and working on actual projects of digital marketing from reputed industries. Upon completion of the course, certifications are provided.
Let’s look at the course syllabus of the digital marketing specialist course.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization
- Advanced PPC
- Advanced Social Media
- Harvard Business Publishing Case Studies for Digital Marketing
Course Duration & Fees
Simplilearn is #4 on our list of digital marketing courses in Macon County. The duration of the Digital Marketing Specialist Course is 12 months. The fee for the course is USD 802.
Course Highlights
- Access to E-learning Content
- 200+ hours of Live Instructor-Led Online Classes
- After Completing the Program “The Digital Marketing Specialist Masters Certificate” will be given.
- Learn from experts
- Avail of top 5 digital marketing certifications
Contact details
Phone: 1800-212-7688
5. upGrad
Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.
With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies.
The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.
upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Web Analytics
- Content Marketing
- Creating a blog
- Programmatic ad-buying and display marketing
- Email Marketing
- Integrated marketing strategy
- Soft skills of a digital marketer
Course Duration & Fees
UpGrad is #5 on our list of digital marketing courses in Macon County. The duration of the digital marketing is 5 months and the fee is USD 282.
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- Learn from experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
These were the top 5 digital marketing courses in Macon County for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. Why do businesses these days need digital marketing?
Digital marketing is highly important for businesses these days and this is because it connects both businesses and customers when they’re online. It is effective across all industries and it helps businesses connect with their ideal customers on Google through SEO and PPC, on social media with social media marketing, and via email with the help of email marketing.
Q. What is the Fee for Digital Marketing Courses in Macon County?
The digital marketing course fees in Macon County on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing?
No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
To Conclude
These were the top 5 digital marketing courses in Macon County. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite.
Are you someone who’s looking to ascend your skills from the comfort of your home? Check out IIDE’s short-term certification courses in digital marketing.
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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