Top 5 Digital Marketing Courses in Macon County To Upskill Yourself

Looking for digital marketing courses in Macon County? We’ve got you covered. We have shortlisted the top 5 digital marketing courses in Macon County, including the course syllabus, fees, and that you can choose from to master digital marketing.

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic. According to recent research conducted by Burning Glass Technologies, 4 out of 10 jobs now require digital marketing skills.

The snapshot below highlights the increase in the number of internet users indicating the rapid growth of the global digital industry.  

Source: scope of digital marketing 

Hence, the demand for digital marketing professionals with digital marketing skills is pretty inflated.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

Types of Digital Marketing Courses in Macon County

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

online digital marketing courses offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Macon County for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them? 
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Macon County with placements in detail.

List of Top 5 Digital Marketing Courses in Macon County

Here’s an overview of the top 5 digital marketing courses in Macon County, their duration, and their reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
Duke University	12 Months	5.0 (2 reviews)
Digital Marketing Institute	8 to 10 weeks	4.7 (225 reviews)
Simplilearn	12 Months	4.4 (627 reviews)
Upgrad	5 Months	N/A

 

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Duke University Continuing Studies

The digital media and marketing course is provided by Duke University through its partnership with Simplilearn, an online training platform. This course is for individuals and professionals who want to make a career in digital marketing. It provides a practical learning experience with the help of real-world projects and an advanced curriculum that covers 8 digital marketing domains.

Course Syllabus

• Digital Marketing Certified Associate (DMCA)
  (Required to be completed prior to moving on to advance modules)
• Advanced Search Engine Optimization (SEO)
• Advanced Content Marketing
• Advanced Social Media
• Advanced Mobile Marketing
• Advanced Pay Per Click (PPC)
• Advanced Website Conversion Rate Optimization
• Advanced Web Analytics
• Advanced Email Marketing

Course Highlights

• Duke Continuing Studies is a registered education provider for OMCP, and completion of our program meets the course training criteria to sit for the OMCA and OMCP certification exams.
• The course is also aligned to Google Ads, Facebook Blueprint, Google Analytics, and Microsoft Bing certification exams. 
• Delivers one of the most comprehensive, non-credit programs available with 350 combined instruction/study hours
• Provides the flexibility to learn on a mobile app for learning on the go, downloadable content, and offline viewing
• Offers hands-on simulation labs and projects for practical learning 
• Includes study guides and instructional slides 
• Additional 12 months of access to all existing and new/updated material upon program completion to successful graduates.

Course Benefits Matrix	Duke Continuing Studies
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	✅
Offline course	✅
Mandatory Internships	❌

 

Course Placements

The course provides you with a certification as well as a placement but there is no such information given on the website you can directly contact the institute if you are interested.

Course Reviews

There are 5.0 stars and only 2 ratings.

Culture

We couldn’t find any information about this on the website.if you are interested, contact the institute directly.

Contact Details

Phone:919.684.6259
Email: learnmore@duke.edu

3. Digital Marketing Institute

The Digital Marketing Institute gives you a certification that is recognized around the globe. 

The Digital Marketing Institute has over 55,000 thousand members worldwide. Their curriculum is guided by a panel of Global Industry Advisory Champions. Given below are the details of the digital marketing course.

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing 
• Social Media Marketing 
• Search Engine Optimization (SEO) 
• Paid Search (PPC) Using Google Ads 
• Display and Video Advertising 
• Email Marketing 
• Website Optimization 
• Analytics Using Google Analytics 
• Digital Marketing Strategy

Course Highlights

• Tutors with Industry Experience
• Student Support Team Available
• Flexible Learning

Course Benefits Matrix	DM Institute
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placements

For this course, we were unable to find any placement partners at DM Institute. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Reviews

The Digital Marketing Institute (DMI) has earned acclaim for its comprehensive curriculum, expert instructors, and interactive learning environment, equipping students with practical insights and real-world skills. Occasional support team issues have been raised, underscoring the need for prompt and effective customer service.

Culture

We couldn’t find any student culture as it is available in online mode only.

Contact Details

Phone Number: +1 917 6365832

 

4. Simplilearn

Simplilearn is an online learning institution that provides digital marketing courses and has trained over 2 lakh students to date.  Simplilearn is known for its award-winning online boot camps, which are specially designed and updated by 2000+ renowned industry professionals and academic experts across the globe every year.

They offer 2 digital marketing courses – the Digital Marketing Specialist course and Digital Marketing Associate Course. The courses help you become industry-ready by learning the latest tools and working on actual projects of digital marketing from reputed industries. Upon completion of the course, certifications are provided.

Let’s look at the course syllabus of the digital marketing specialist course.

Course Syllabus

• Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Mastering Social Media, Mobile Marketing, and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization
• Advanced PPC
• Advanced Social Media
• Harvard Business Publishing Case Studies for Digital Marketing 

Course Duration & Fees

Simplilearn is #4 on our list of digital marketing courses in Macon County. The duration of the Digital Marketing Specialist Course is 12 months. The fee for the course is USD 802.

Course Highlights

• Access to E-learning Content 
• 200+ hours of Live Instructor-Led Online Classes 
• After Completing the Program “The Digital Marketing Specialist Masters Certificate” will be given.
• Learn from experts
• Avail of top 5 digital marketing certifications

Course Benefits Matrix	Simplilearn
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	✅
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on Simplilearn’s website for the course.

Course Reviews

Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.

Culture

We couldn’t find anything related to their student culture on the website.

Contact details

Phone: 1800-212-7688

 

5. upGrad

Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.

With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies. The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them. upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.

Course Syllabus

• Excel basics for marketers
• Digital Marketing Metrics and Channels
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Display Advertising
• Web Analytics
• Content Marketing
• Creating a blog
• Programmatic ad-buying and display marketing
• Email Marketing
• Integrated marketing strategy
• Soft skills of a digital marketer

Course Highlights 

• One-on-one sessions
• Career Guidance
• Placement support
• Resume building
• Mock interviews
• Soft skill training
• Learn from experts
• Real-time industry projects
• Certifications
• Live and recorded sessions provided

Course Benefits Matrix	upGrad
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Course Reviews

Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com 

These were the top 5 digital marketing courses in Macon County for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Macon County?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Macon County ?

The digital marketing course fees in Macon County on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for digital marketing courses in Macon County?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Why do Businesses these days need Digital Marketing?

Digital marketing is highly important for businesses these days and this is because it connects both businesses and customers when they’re online. It is effective across all industries and it helps businesses connect with their ideal customers on Google through SEO and PPC, on social media with social media marketing, and via email with the help of email marketing. 

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

Q. What do digital marketers do every day?

Digital marketers are often responsible for creating day-to-day campaign content which involves writing, editing, as well as producing original content to convey a clear message to the target audience. They also create content for social media, emails, podcast episodes, as well as advertisements.

Q. Can I learn digital marketing by myself?

Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.