Top 8 Reasons why you should join IIDE’s Advanced Digital Marketing Course

Updated on: Jan 20, 2023
Reasons to choose IIDE digital marketing course - featured image

If you are a student looking for a digital marketing course, I am sure that you have come across an endless number of courses in the market. All of them have similar-looking curriculums and benefits. In such a competitive market, IIDE really stands out because of its uniqueness. 

Bringing world-class education to their classrooms, IIDE has been successfully building careers and entrepreneurs who today are industry leaders.

IIDE’s online digital marketing course is divided into two certifications, Advanced Certification in Digital Marketing (ACDM) and Professional Certification in Digital Marketing & Strategy (PCDMS). The duration for the ACDM is 4 months whereas PCDMS is 6 months long. The course is curated in such a way that it appeals to students, graduates & working professionals alike. 

Now let’s understand the top 9 reasons why you should join IIDE’s online digital marketing course- 

Here’s what sets IIDE’s Digital Marketing Course apart from the rest!

Without any further ado, let’s get started on the actual reasons why joining IIDE can be a game changer for you.

1. Flexible and Student-Focused

Today, the major confusion among students is always whether they should pursue an online course or an offline one. But with IIDE’s course, you will be able to benefit from both online and offline modes of study. Their unique learning methodology includes the following steps: 

odmc learning methodology

Such a learning methodology gives every student an opportunity to learn effectively from their comfort zone and perform out of their comfort zone. 

Since we are flexible and student-focused, if outstation students don’t wish to come to IIDE Campus and present, they can totally do it from their own homes. 

2. Assured Placement Support & Career Guidance

When students undergo a series of training, they are more prepared and confident to enter the interview room and more likely to get a job in the first go!

Students attend a series of workshops – career guidance, mock interviews, resume checking, and end-to-end assistance.  

Apart from that, we also connect students to our 200+ leading brands and agencies who are also our hiring partners. Here’s where our alumni work at:

IIDE alumni work at

With a streamlined placement process and industry-level training, getting placed at an average salary package of ₹3-4 LPA is easy with this course.

Digital Marketing Courses - IIDE Placements
Digital Marketing Courses - IIDE Placements

3. Learn from the Top Marketing Stalwarts

When searching for a course or institute, prioritize the faculty. Look for instructors who are experts in their field and have real-world experience to provide valuable insights beyond the curriculum. 

At IIDE, our faculty are all masters of their skills with a wealth of experience and success stories. Look at all of the faculty and the brands they have worked/are working with.

iide faculty

iide faculty - online digital marketing course

They are always available to answer student questions and provide guidance as mentors. They have a friendly approach to teaching and help shape the student’s personalities as well. 


IIDE’s faculty ensures that throughout the course, via Q&A, live projects, group discussions, and presentations, students keep interacting with each other and present to a larger audience without any nerves.

Digital Marketing Courses - IIDE Course Curriculum

4. Live & Industry-Relevant Training 

The format of the course is divided into 50+ hours of video lectures and 100+ hours of live lectures. The video lectures will teach you the fundamental concepts of digital marketing by breaking them down into simpler language and examples.

This will build a strong foundation as you will be quizzed at end of each module to test your knowledge.

Meanwhile, live lectures with expert trainers will offer insight into real-time industry trends. You can learn a lot from them and their experiences. 

The curriculum of the course includes learning 28+ industry tools such as Google Analytics, Mailchimp, and all of the other tools that you will need daily as a digital marketer in the corporate world. 

Here are some of the tools you will master:

5. Campus Immersion

IIDE also offers campus immersion for our online students where they get invaluable hands-on practical experience by working on offline projects. Students who choose this option can visit the IIDE’s Mumbai Campus and experience the IIDE culture first-hand. It is held over 2 weekends where students get some amount of offline training and assessment.

Here are some key highlights of IIDE’s Campus Immersion:

  • Agency Visits
  • Design Thinking
  • Content Creation
  • Storytelling in Digital Marketing
  • E-Commerce Strategy
  • Interactive Dashboards Creation

6. Networking Opportunity

Since our course can be done online, you will get to network with students from all across the globe. This kind of networking will boost your confidence and also prepare you for different perspectives. 

For example, you can talk to your classmate in Dubai sitting in your home, in your city, and interact with how different the marketing industries are.

Apart from that, every Saturday, IIDE hosts super-sessions wherein industry leaders and the CXOs of various brands interact with our students. Such a unique opportunity to gain insight into the industry will help you throughout your career.

Here are some of our super-session speakers- 

super mentors IIDE

7. 1-on-1 Mentoring

As I mentioned earlier, our faculty aren’t just trainers but mentors for our students. Their personalized guidance during and outside the classroom is unbiased and practical. 

Apart from asking questions during the live lectures, we offer a “Book A Mentor” facility. Throughout the course, students can book a mentor once for a counseling session wherein they can ask questions about careers, modules, digital marketing concepts, and many other things. 

8. Easy Financial Aid

At IIDE, we believe that money shouldn’t come in the way of opportunities. With a smooth placement process and an average starting package of ₹3-4 LPA, students recover the investment they made with us in just a year. 

The fee for our ACDM certification is ₹1,15,000 and for our PCDMS certification, it is ₹1,60,000.

We do offer easy financing options to make our course accessible for all wherein you can get started for as low as ₹25,000

  • Scholarships 

For both ACDM and PCDM, we offer scholarships up to ₹ 30,000 based on merit. 

  • Flexible EMI Options

There are two types of EMI options available- no-cost & low-cost. Here’s the breakdown of both options.

EMI Options Duration Payment per Month (₹)
No Cost 6 months 13,042
Low Cost 9 months 8,890
Low Cost 12 months 6,814
Digital Marketing Courses - IIDE Course Curriculum

9. Fun Student Culture 

Student culture is highly valued at IIDE as it plays a crucial role in creating a positive experience for new students. Whenever a student enters IIDE classrooms, even virtually, the environment is very chill, there are no strict rules that stop the students from talking to each other.

In fact, since students come from different backgrounds and mindsets, the faculty encourages them to network & work together. When it becomes easy to break the ice here, it will be easier to break the ice with your managers and colleagues on your first day at work. 

IIDE’s student culture doesn’t end here. In the 4 months, students create core memories and strong friendships. We celebrate every festival together, host games night for students to take a breather, and also hold cricket leagues to break a sweat. 

All of these reasons above make IIDE’s online digital marketing course a leading industry-relevant course. 

FAQs or Frequently Asked Questions 

Here are some of the commonly asked questions about digital marketing and our digital marketing course- 

Q. What is the outcome of this course?

After this course, you will successfully be able to kickstart your career in digital marketing. If you are an undergraduate, this course will help you get placed with leading brands and agencies easily. 

If you are a working professional in the digital marketing industry, this course will help you get a 30-50% hike from your current salary package.

And if you are a budding entrepreneur or small business owner, you will be able to create effective digital marketing strategies that will help in grabbing attention, generating leads, and converting sales.

Q. Is digital marketing a good career?

The digital marketing industry has grown exponentially and stands tall at $4.5 billion in India. LinkedIn calls it one of the top 10 hottest career opportunities for the youth hence it is a good opportunity for you if you want to pursue a marketing career. 

Q. What is the starting salary of a digital marketing fresher?

According to Ambition Box, the average starting salary package for a digital marketing fresher is ₹ 3-4 LPA. However, since it is a competitive career, getting a job can be difficult without placement assistance. 

Q. Should I pursue an online digital marketing course or an offline one?

Online digital marketing courses are suitable for those who don’t wish to relocate, have a tight schedule, are working, have college or want to learn from the comfort of their homes. Meanwhile, people who want to relocate and want to have that in-class experience opt for it. 

A hybrid form of learning, as offered by IIDE, is considered extremely effective. It helps people learn from the comfort of their homes but also sharpens their communication and presentation skills by offering them a little bit of offline experience. 

Q. Does IIDE provide scholarships or EMI options?

Yes, IIDE offers scholarships worth up to ₹20,000 based on merit for their online digital marketing course. Apart from that, they also offer flexible EMI Options starting from as low as ₹ 6,967. 

Q. What kind of certificate will I get after pursuing IIDE’s digital marketing course?

Students who successfully complete the digital marketing course will receive an industry-recognized certificate from IIDE. You will also be prepared to give the Google Ad Fundamental certification exam. 

Q. What is the format of this course?

The course is 4 months long and is divided into two types of lectures- recorded and live. Students first start with video lectures (50+ hours) followed by live lectures with industry experts (100+ hours) and then present their final projects. 

To Conclude, 

Being a part of IIDE’s online digital marketing course will help you upskill in not just digital marketing but all other aspects of life (professional and personal). Our alumni often tell us that IIDE became their second home and the mentors, and their classmates have together created core memories with each other. 

So, get in touch with my Senior Academic Counselors at or +91 9619958615 and kickstart your digital marketing journey today!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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