Are you looking for the best digital marketing courses in Louisville? Well, then you’ve come to the right place! We have gathered all the information on the top 5 digital marketing courses in Louisville which would satisfy your curiosity about the topic.
Before we jump onto our main topic, let’s take a look at the scope of digital marketing and have an introduction to what exactly Digital Marketing is.
Digital Marketing is a way of representing your brand globally through online platforms.
Today’s world is marching towards Digitalization in every field. In this fast pacing world, door-to-door or manual marketing is simply a waste of time. Digital Marketing is a way of using the internet and showcasing the best of everything globally. Nowadays, everyone is aware of the benefits of digital marketing
Most people in this world are on social media platforms. So, to reach potential customers, it’s necessary to represent your brand on such platforms. Some necessary and adequate skills are required to skillfully display the best potential of your brand/company and to master those skills the knowledge of digital marketing is a must.
But before moving on to the list, let’s have a look at digital marketing jobs currently available in Louisville
(Source: Indeed.com)
Impressive, right? With the onset of the pandemic, the demand for digital marketers has increased, which has resulted in many career opportunities in this field. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same
So let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Louisville are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- General Assembly– One of the most innovative education companies in the field that offers full- and part-time courses.
- Digital Marketing Skill Institute– Offers a Digital Marketing Specialization course on Coursera which is considered to be one of the finest marketing courses across various MOOC providers.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Louisville.
List of Top 5 Digital Marketing Courses in Louisville
Here’s an overview of the top 5 digital marketing courses in Louisville, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 to 6 Months | USD 1,500 to 2,000 |
| General Assembly | 10 Weeks | USD 3,950 |
| University of Illinois | 8 Months | – |
| Gatton College | – | – |
| Thinkful | 3 Months | USD 4,900 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. General Assembly
General Assembly (GA) is establishing itself as one of the most innovative education companies in the field. GA offers full- and part-time courses for professionals trying to build their careers both on-campus and online. GA works with some of the brightest minds in the industry across the globe who provide students with technical as well as expert-industry insights. It aims to cultivate the next batch of successful marketers and already has a global network of 70K+ alumni.
Course Syllabus
- Objective-First Marketing
- Customer Insights
- Social Media
- Optimal bidding type
- Paid Search Survey
- SEO and Content Strategy
- Google Analytics
- Measurement
- Testing
- A/B tests
- Email Marketing
Course Duration & Fees
General Assembly is #2 in our top 5 digital marketing courses in Louisville list. This course spans over 10 weeks, costs USD 3,950, and can be paid in Installments ranging as low as USD 988
Course Highlights
- Real-World Portfolio Projects
- Individualized Instructor Support
- Global Network of 70K+ Alumni
- Get a Head Start With Self-Paced Prep Lessons
- Designed With a Focus on Real-World Relevance
- Build Campaigns That Fuel Business and Amplify Brands
Contact Details
Email: [email protected]
Address: General Assembly HQ, 915 Broadway, 3rd Floor, New York, NY 10010
3. The University of Illinois at Urbana-Champaign
The Digital Marketing Specialization course offered by the University of Illinois on Coursera is considered to be one of the finest marketing courses across various MOOC providers.
The specialization is split into 5 marketing courses and a capstone project. The specialization equips its learner with the latest skillsets and answers your question of how to do digital marketing. At the end of the specialization, you will be able to formulate your digital marketing plan.
Course Syllabus
- The Digital Marketing Revolution
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Digital Marketing Capstone
Course Duration & Fees
The Digital Marketing Specialization course offered by the University of Illinois on Coursera is a self-paced course that takes approximately 8 months to complete at a suggested pace of 5 hours/week and for information regarding the fees, kindly contact the institute.
Course Highlights
- Shareable Specialization and Course Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Programming Assignments
Contact Details
Phone: 217-333-0302
Email: [email protected]
Address: 901 West Illinois Street, Urbana, IL 61801
4. Gatton College of Business and Economics, The University of Kentucky
The Master of Science in Marketing provided by the University of Kentucky is designed for skilled marketing professionals who are looking for digital marketing courses in Louisville, Ky to advance their careers in marketing. This marketing course is a 30-credit-hour graduate program that aims at the holistic development of the students by helping them develop a strategic understanding of the role of marketing, digital visualization, branding, corporate social responsibility, and efficient usage of qualitative and quantitative tools needed in marketing
Course Syllabus
- Marketing Management
- Consumer Insights
- Marketing Communications and Social Media
- Personal Selling and Sales Management
- Branding
- Marketing Research
- New Product Development
- Marketing Analytics and Data Visualization
- Corporate Social Responsibility
- Digital Marketing and Analytics
Course Duration & Fees
Gatton College of Business and Economics is #4 in our top 5 digital marketing courses in the Louisville list. To learn about its course duration and fee structure, kindly use the contact information given below to contact the institute.
Course Highlights
- 10 specialized marketing courses
- Personalized learning experience
- Small class sizes with individual attention
- Top-ranked research and marketing faculty
- Available to all majors and professional backgrounds
Contact Details
Phone: (859) 257-8936
Address: 550 South Limestone, Lexington, KY 40506-0034, United States
5. Thinkful
Thinkful, a Chegg service, aims to provide its learner with fast-paced, career-focused programs ensuring a pathway to a successful career. In this marketing course, students learn the most up-to-date industry skills and benefit from 1-on-1 mentorship. They receive personalized support from a dedicated career coach for six months after graduation, or until they’re hired.
Thinkful empowers its student to balance life and learning. Each student graduates with a professional portfolio, and relevant tools needed to navigate the job market and is provided interview experience with some of the finest mentors to ensure their success.
Course Syllabus
- The Digital Marketing Landscape
- Campaigns
- Customer Insights
- Branding
- Content Marketing
- Email Marketing
- Social Media Marketing
- Search Engine Marketing
- Analytics
- Portfolio
Course Duration & Fees
This digital marketing course spans over 3 months at a suggested self-pace of 15-20 hours per week and costs USD 4,900.
Course Highlights
- Live personal video consultations
- Flexible online learning
- Detailed feedback and reviews
- Career insights and tips
- Full-time career support from day 1
- Unlimited technical interview practices
- Industry and salary insights
- Linkedin and resume writing support
- Exclusive access to open roles
Contact Details
Email: [email protected]
Now that we’ve seen the best digital marketing courses in Louisville, here are some of the frequently asked questions.
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Louisville?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
To Conclude
Great! We have provided you with a list of the best digital marketing courses in Louisville and hope that this listicle will help you decide on the right course for you.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubts, you can reach out to us at [email protected] to avail free counseling session.
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