Latest Presentations

As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Devesh Shah chose to analyse Swiggy Digital Marketing Strategy. You can have a look at the presentation below as well as the textual summary to get some visual insights into their e-marketing strategy.

Isn’t India a land that thrives on tea? That’s what the founders of Tea Villa thought. But observing the prevalence of coffee culture in a nation that survived on the humble cutting chai, they decided that it was time for tea to make a comeback. And what better way to prove that tea is indeed the lifeblood of the country than to start a local teashop—and make sure it expands to become a household name across the city? Two students from IIDE, Neha Nambiar and Disha Teckani, studied Tea Villa’s business model and came up with a digital marketing strategy they feel would be perfectly suited to the brand. Read on to see what they found about Tea Villa’s Digital Marketing Strategy!

In this presentation case study we will discuss Urbanclap and it’s digital marketing strategy. This case study will tackle the following topics: About Urban Clap Urban Clap’s Current Social Media Marketing Strategy Competitor Analysis Problems faced by Urban Clap Suggestions and Improvements Without further ado, let us first learn more about Urban Clap.

Volini is a pain-relief medicine that has worked its way into Indian households since the time it was founded. Touted as one of the fastest working cures for muscle pain, it is clear that Volini has made its presence felt in the pharmaceutical market. Deepak Narayanswamy, a student of IIDE, set about to create a new digital marketing strategy for the brand in order for it to be able to crush its competition and grow even further. Read on to know more about Volini Digital Marketing Strategy!

Founded by Greg Moran and David Back, ZoomCar is a self-driven car rental service that has a fleet of over 3000 cars than 26 cities in India. It plans to expand to over 20 countries in the next 2-3 years. It is one of the most revolutionary car rental startups, set to absolutely change the face of car services globally. Watch Viraj Shah and Ujwal Shah presentation on ZoomCar’s Digital Marketing Strategy to learn more about the company!

IKEA is a multinational enterprise that manufactures and distributes ready-to-assemble furniture, kitchen appliances, and home furnishings, as well as other useful household items and services. For the IKEA marketing strategy case study, the students at IIDE take a hard look at the company’s present digital marketing strategy and identify the problem areas to come up with practical solutions. At IIDE, every student learns through working on brand assignments on some of the largest businesses in the world, as a part of their thesis report. Our training ethos impart the skills as well as the analytical tools for students to conduct their independent research.

Before the clutter of online grocery store websites that exist today came about, there was Grofers. Being the pioneer in the industry of online grocery shopping, it has become synonymous with the act of buying groceries through a tap on your smartphone or a click on your laptop. But how did Grofers come to be? And how can it become even bigger and swallow up its competition? Well, we have one of our IIDE‘s student, Aishwarya Jain, to answer those questions for you. Lets check out their Grofers Digital Marketing Strategy!

If you’ve shopped for a baby product post the year 2010, it’s likely that you’ve heard about FirstCry. One of the biggest providers of baby care products today, it is the brand that launched specialty websites for new parents’ and babies’ needs. Today, online baby care is a booming new industry all thanks to Supam Mahershwari, who conceptualised the idea for the brand when he discovered that he had to shop abroad at the time of his own baby’s birth due to the limited baby care options in India.One of our IIDE‘s student, Huzefa Merchant, devised a new digital marketing plan for the e-commerce business that he believes will propel the brand to new heights of success. Every parent tries to nurture their baby as best as they can. Just like that, the in-house team will also benefit by using this strategy, our student believes. Lets check out their FirstCry Digital Marketing Strategy!

In order to understand the Marketing Strategy of India Hikes, our student Kunal Kerkar, Founder of Kerkar Media made a comprehensive analysis of the brand’s online presence, competitor analysis, target audience, and problems faced while providing marketing suggestions that will help in overcoming such problems and media planning. Let’s dive into the research, and understand a bit more about India Hikes’ Digital Marketing Strategy