A Digital Marketing Strategy for India Hikes to capture the travel industry

Updated on: Jul 4, 2017

In this case study, we’ll be explaining, in brief, the idealogy, persona, and marketing strategies followed by India Hikes.

In order to understand the Marketing Strategy of India Hikes, our student Kunal Kerkar, Founder of Kerkar Media made a comprehensive analysis of the brand’s online presence, competitor analysis, target audience, and problems faced while providing marketing suggestions that will help in overcoming such problems and media planning. Let’s dive into the research, and understand a bit more about India Hikes’ Digital Marketing Strategy


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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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