A Digital Marketing Strategy for India Hikes to capture the travel industry

In order to understand the Marketing Strategy of India Hikes, our student Kunal Kerkar, Founder of Kerkar Media made a comprehensive analysis of the brand’s online presence, competitor analysis, target audience, and problems faced while providing marketing suggestions that will help in overcoming such problems and media planning. Let’s dive into the research, and understand a bit more about India Hikes’ Digital Marketing Strategy

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 20, 2024

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In this case study, we’ll be explaining, in brief, the idealogy, persona, and marketing strategies followed by India Hikes.

In order to understand the Marketing Strategy of India Hikes, our student Kunal Kerkar, Founder of Kerkar Media made a comprehensive analysis of the brand’s online presence, competitor analysis, target audience, and problems faced while providing marketing suggestions that will help in overcoming such problems and media planning. Let’s dive into the research, and understand a bit more about India Hikes’ Digital Marketing Strategy

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Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.