Before the clutter of online grocery store websites that exist today came about, there was Grofers. Being the pioneer in the industry of online grocery shopping, it has become synonymous with the act of buying groceries through a tap on your smartphone or a click on your laptop. But how did Grofers come to be? And how can it become even bigger and swallow up its competition? Well, we have one of our IIDE‘s student, Aishwarya Jain, to answer those questions for you. Lets check out their Grofers Digital Marketing Strategy!

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Nov 29, 2024
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.