Full Case Study on FirstCry Digital Marketing Strategy

If you’ve shopped for a baby product post the year 2010, it’s likely that you’ve heard about FirstCry. One of the biggest providers of baby care products today, it is the brand that launched specialty websites for new parents’ and babies’ needs. Today, online baby care is a booming new industry all thanks to Supam Mahershwari, who conceptualised the idea for the brand when he discovered that he had to shop abroad at the time of his own baby’s birth due to the limited baby care options in India.
One of our IIDE‘s student, Huzefa Merchant, devised a new digital marketing plan for the e-commerce business that he believes will propel the brand to new heights of success. Every parent tries to nurture their baby as best as they can. Just like that, the in-house team will also benefit by using this strategy, our student believes. Lets check out their FirstCry Digital Marketing Strategy!