Instagram has taken the world by storm. With more than 1 billion monthly users, the platform isn’t just for personal use anymore. Brands can create an Instagram business account that brings in quite a lot of traffic.
It’s a full-fledged global platform through which brands humanize their content, recruit new talent, showcase their products, and inspire their audience.
38% of Instagram users check their feed more than 17 times a day. 75% of the users take action, such as visiting a website, after looking at the post of an Instagram business account. The experience becomes more immersive once the users take advantage of Instagram business tools to their fullest extent.
Instagram business tools help Instagram business account owners expand their reach, learn more about their followers and get in better touch with their audience.
Your Instagram business account comes pre-equipped with these essential tools:
- Business Profiles
- Business Insights
You can distinguish your profile as a business using Instagram business tools and with that, your account can now choose how its customers can get in touch with them, call them, text or email with a tap of the contact button as well as get directions via maps.
Giving followers multiple ways to contact your business is certainly an upgrade! An Instagram business account is free and easy to set up.
When you set up an Instagram business account, you can unlock access to insight and analytics regarding your followers using Instagram business tools. You can now learn more about who your followers are and what they are doing on your profile. You’ll be able to see Reach, Impressions, Website Clicks, Follower Activity.
There are two ways to view the metrics – on each post itself and on the overall account dashboard.
- Impressions – the number of times anyone at all saw your post
- Reach – how many unique accounts saw the post
- Engagement – how many unique accounts liked, saved or commented on the post
- Website clicks – the number of accounts that have clicked on your website link in your business profile (past 7 days)
- Followers – specifically gender, age range and location (cities and countries), plus the average times your followers are on Instagram on a typical day
- Profile views – the number of times users viewed your business profile (past 7 days)
This information can help you recognize your fastest buying customers and the ones that interact the most with your brand. Use this wisely to create relevant content for your audience.
Businesses can promote their posts using Instagram business tools. This is different than a paid Instagram ad, as you can select any image that you have already uploaded and give it a boost with the click of a button through the use of Instagram business tools.
When you promote posts via your Instagram business account, you’ll have an option of adding a button prompting people to take action. The available call-to-actions for these buttons include: Learn More, Shop Now, Watch More, Sign Up, Contact Us and Book Now.
You can choose demographics based on age, gender, location, interests, or have Instagram choose for you. While targeting people often tend to ‘target everybody’ which is why they never see a good return on their ad investment.
Having a skill set in Social Media Marketing can help you target your customers better to get maximum engagement.
How to make the most of these features on your Instagram Business Account?
Now that we have an understanding of everything that makes your business account work, let’s look at the ways you can use them to your advantage.
More than 60 million photos are posted each day and users like 1.6 billion posts each day. There’s also a large number of influencers on the site with a massive amount of followers.
You need to post the right kind of content to stay relevant to your current followers. Here are 8 Instagram marketing tips that you can use to make optimum utilization of the platform, once you’ve shifted to using an Instagram business account:
1. Interact with your followers:
Having a business profile is very relevant since your followers can contact you and get in touch with you right from the page instead of a website.
Make the most of this feature, as a lot of times, this gives you the opportunity to close a sale within the first interaction. Ensure that you are perceived as friendly, relatable but at the same time professional and authoritative.
You get bonus points for prompt responses on direct messages and comments by your followers.
2. Post native content that gives value to your customer:
Native content is the type of content that people most expect on a platform. A pushy advertisement on Instagram is not something people look forward to. People come to Instagram for checking out their Insta-celebrities, sharing art and memes and everything else Instagram offers.
In the example above, Starbucks follows these rules really well! They announce their new drinks with sharp imagery without forcing people to buy. This most likely triggers people to buy! If not, there will be some engagement. Also, posting good product photos is a plus since it helps to create sponsored ads too!
Instagram is a platform where aesthetic imagery works the best. Starbucks understands that, and hence instead of putting up an advertisement, they upload something that is authentic, human, and relatable.
3. Create sponsored posts:
It gives your Instagram business account the ability to target your audience in a whole new way. Posts are sponsored to further increase their reach. Top posts can be turned into sponsored ads too and can garner more engagement.
Sponsored posts, can be optimized for multiple goals. Your goal could be to increase profile visits to your Instagram business account handle, for more likes. In which case your post needs to be highly engaging.
Your goal could also be to get more people to purchase your product/service, in which case your post will be a hard sell, something that convinces the viewer to leave their Instagram experience for your website.
Whatever your goal is, it’s important to scientifically and systematically test all of your content.
4. Use Instagram stories:
Stories are a relatively new format of expression on Instagram. Stories have the highest engagement rates of all Instagram content formats.
Business accounts can use them not just to engage with their audience but to also conduct a hard-sell.
They help to generate leads and are live only for 24 hours but can be saved for later use. They can be used to capture behind the scene posts which cannot be put up as regular posts.
We ourselves get a lot of course inquiries via the stories we upload, as firstly they are more likely to be seen and on top of that, people trust a person talking on an Instagram story more than an advertisement on your Instagram newsfeed.
Stories add a personal touch to your instagram business account, and should not be used only to sell your products. Stories are a brilliant tool to build trust by revealing to your audience that you understand the things they care about.
5. Partner with influencers for a wider reach:
Influencers on Instagram already have a huge follower base, through which you can reach the right potential customers at the right time. Shoutouts and mentions are the currency for growth on Instagram.
Using influencers is a proven way to grow on Instagram, and you should definitely give it a shot if you can afford it. Influencers need not be individuals but can also be influential pages.
On a smaller scale, your Instagram business account can leverage on micro-influencers who have a following similar to your target audience.
6. Use hashtags:
Its difficult for us to stop talking about hashtags once we have started. So much that we should write a book on it. Sadly we cannot do that here. On the bright side, we have an article all about how to select hashtags for Instagram.
Hashtags are an identification tool on social media. They help track who is talking about what and how many people are talking about something at a particular time. For example, more people talk about the FIFA world during the world cup rather than after it. Hence more people are likely to use #FIFAworldcup in their posts and their stories.
Hashtags can be leveraged in many different ways. You can use a consistent brand hashtag on all your content. This will help customers find your content on the platform.
You can make brand slogans or phrases into hashtags as well! But at the same time, use hashtags other people are using since those are the ones that will bring you traffic on your page.
Instagram’s allows 30 hashtags to be put in a post but we don’t recommend doing that since the new algorithm update does not favor overuse of hashtags, but instead checks how relevant the hashtags are to the content posted.
Another critical feature of hashtags is their recency of use. Imaging your Instagram business account as a surfer and hashtags as waves. To be found, you need to ride the right wave.
7. Post at the right times:
If you’re a meme page like AIB or 9gag, you should shell out as much quality content as possible. On the other hand, over-posting on Instagram as a business could turn off your existing followers. The key is to be consistent and not overdo it. You can always find when your followers are most active through Insights and try posting at that time so that it reaches the correct audience.
You can know the best times to post via your Instagram insights.
Having been through this much of content, you should have some great ideas and strategies for getting your Instagram business account up and soaring.
To summarize, just include these crucial steps in your Instagram practice to see the most engagement, a growing following, and ultimately, more customers.
Do write to us, on our Instagram account if you want to know more about how to grow your Instagram account in a systematic way.