Any business that has a website and runs operations online needs business-specific keywords to grow and succeed. The importance of using keywords for business is growing day by day as keywords help in improving the SEO of a business and really skyrocket the sales.
Finding the best keywords for your business website is time consuming, but crucial. If you cannot afford to hire an SEO executive, here are our top 9 ways to find the right keywords for your business!
Seriously, one of the simplest ways to come up with keywords is by simply brainstorming! Write down a list of possible words or phrases that you think your customers would type in the search box to find your product or service. This may be long but keep at it. You may put yourself in the customer’s shoes or ask a close friend or relative about what they would type on Google to find your product or service. After listing these ‘keywords’, re-read them and pick out the ones that are most relevant to your business. Do this over a couple of days asking opinions from different people, and your final keywords list should be gold!
2. Use free keyword research tools
One of the more reliable ways to finding keywords is by using keyword research tools. There are plenty of free tools that can give you detailed statistics about keywords. Some of these include – Google AdWords: Keyword Planner, Google Correlate, and others.
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3. Check the competition
You can check the competition for keywords and also check the keywords your competitors are using. Use free or paid keyword research tools to make this process easy for you.
4. Look local
The competition is always a lot, so, it is beneficial to cater to your own local market first. Including location-based keywords helps to boost your brand’s visibility, pushing the sale of your products or services. The local keywords could be for where the business is located plus a few miles, the entire municipal area, or even the city. This strategy is particularly beneficial to businesses aiming to cater to the local audience. Over the long run, your business will rank very well on Google, as more and more people find you and your products useful!
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5. Study your buyers’ personas
Understanding the different personalities of your target audience is an effective strategy to pick the right keywords and increase the SEO of your business. By visualizing your buyers’ personas, you can find and understand the right keywords and also what their wants and needs are! Try visualising detailed information of your buyers. Features such as age, gender, behaviour, likes, habits, needs, etc. of the audience should be kept in mind. That’s when the important question – “how can my business fulfil their needs?” can be answered. After completing this exercise, finding relevant and effective keywords for your business will become easy!
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6. Prioritise the keywords
While researching, you may end up with a big list containing hundreds of keywords and keyword phrases! It’s not possible to target them all at once. So, you need to prioritise them. Some of the ways to do this are – (i) target keywords for those products or services that give you the highest profit margin; (ii) target low competition keywords even if the products or services don’t have a high profit margin; (iii) target keywords for which you can sell more than one product or service. Once you start ranking well for some of these keywords, you can expand your SEO for other keywords as well.
7. Analyse search reports from your site
The search box on your website can reveal great thinking patterns! When visitors want to find a particular product or content on your site, they use the search box. A regular search term report will help you understand what the customers are searching for on your website. You can use the results to create products or content that is up to date with your audience’s expectations and likings. Moreover, you will also get the frequently used search terms that you can then use for SEO thus attracting a bigger target audience.
8. Work on the long-tail words
A long-tail keyword is a keyword phrase that contains at least three words. Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Long tail keywords are also more beneficial for conversions as internet users that type them are usually at a higher purchasing stage compared to the ones typing shorter keywords.
9. Check trends
Keep an eye out for the latest trends and search queries. If a trending topic is related to your niche or industry, you can jump on that trend and create some compelling content around it in order to get more traffic to your site from search queries. This will help your SEO and, possibly, get you some customers as well.
When it comes to conducting a whole or part business online, SEO is definitely one of the more valuable digital marketing assets to look into. And, just because you cannot hire a specialist, does not mean you can’t try doing some of the legwork on your own! SEO always pays – literally!