From Beginners to Advanced

#1 Online Social Media Marketing Course with Certification

Whether you’re new to social media marketing, switching from a different career path, or a seasoned marketer looking to broaden your skillset, our Social Media Marketing Course is designed for you. Boost your career with a certification from IIDE, the premier digital marketing institute.

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11,872 Students Enrolled

7+ Hours

₹42,000/-

34,999/-

Course Fees + Taxes

How IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our Social Media Marketing Course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Whatsapp Community/Networking Channel for IIDE Students
Whatsapp Community/Networking Channel for IIDE Students
1-on-1 Mentoring Sessions at IIDE
1-on-1 Mentoring Sessions at IIDE
IIDE's Designated Learning Portal
IIDE's Designated Learning Portal

Social Media Marketing Syllabus:

This self-paced video course is your gateway to mastering social media marketing. Our meticulously designed social media marketing course syllabus helps you engage with your audience, build a dedicated following, and achieve tangible results.

2 Modules

1. Introduction to Social Media Marketing

  • Brands on Social Media
  • The Customer’s Journey
  • Essential Social Media Rules
  • Creating a Content Calendar
  • How to Measure Performance

2. Instagram, Facebook, and LinkedIn Marketing

  • Understanding the Algorithm
  • Content Ideation
  • Target Audience Research
  • Content Formats

2 Modules

1. Introduction to Social Media Marketing

  • Brands on Social Media
  • The Customer’s Journey
  • Essential Social Media Rules
  • Creating a Content Calendar
  • How to Measure Performance

2. Instagram, Facebook, and LinkedIn Marketing

  • Understanding the Algorithm
  • Content Ideation
  • Target Audience Research
  • Content Formats

2 Modules

Learn to protect and enhance your brand’s image with effective strategies for managing online reputation and handling crises.

1. Introduction to Online Reputation Management and Marketing

  • Online Reputation and Its Importance
  • Difference Between Reputation Management and Marketing and Which Comes First
  • Assets Needed for ORM
  • Introduction to Brand Sentiments

2. Changing Sentiments From Negative to Neutral to Advocates

  • Tracking Brand Mentions
  • Crisis and Brand Management
  • Acquiring and Promoting Reviews
  • Digital Public Relations
  • Moment Tweeting and Marketing

2 Modules

1. Introduction to Influencer Marketing

  • Who Influencers Are
  • Evolution of Influencer Marketing
  • Finding the Right Influencers

2. Metrics and Tools for Influencer Research

  • Quantitative and Qualitative Research
  • Brand and Influencer Sentiment, and Audience
  • Brand Goals and Budgets, and Best Practices
  • Influencer Assessment Tools and Management Platforms
  • HypeAuditor, Followerwonk, IndiBlogger, and ChtrBox

3. Making Deals With Influencers

  • Influencer Outreach and Brief
  • Legalities
  • Elements in a Memorandum of Understanding
  • Monetary and Non-Monetary Compensation
  • Commissions and Fixed Payments

2 Modules

Develop a content strategy that aligns with your brand, engages your audience, and drives measurable business results

1. Introduction to Content Strategy and The Customer Journey

  • Defining Content Strategy and Its Importance
  • Aligning Content With Business Goals and Brand Identity
  • Using the AIDA Model to Map Content Needs at Each Stage
  • Defining Brand Personality and Its Impact on Content
  • Developing a Strong Brand Positioning Through Content

2. Buyer Persona Development and Example Studies

  • Creating Detailed Buyer Personas Using Market Research
  • Utilising Persona Templates to Guide Content Creation
  • Three Real-World Examples of Successful Content Strategy Implementation

2 Modules

1. Introduction to Copywriting and Its AIDA Model

  • The Definition, Role, and History of Copywriting
  • How to Craft Captivating Headlines and Opening Lines
  • How to Engage the Reader Through Storytelling and Benefits
  • Importance of Building Emotional Connections and Highlighting Unique Selling Points

2. Principles of Effective Copywriting

  • How Clarity, Conciseness, Tone, and Voice Impact the Quality of the Message
  • How to Use Persuasion in Content to Impact Consumer Psychology
  • The Importance of Editing and Revision

3. Bridging Offline and Online Copywriting

  • Similarities and Differences Between Offline and Digital Copywriting
  • Adapting Offline Copywriting Principles for Online Content
  • Unique Considerations for Blogs, Social Media, and Digital Advertising

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Frequently Asked Questions

Social Media Marketing

About Social Media Marketing Course

Course Certification

Course Outcomes

Fees and Refunds

Social media marketing involves using social platforms to connect with your audience, build your brand, and boost sales. You can easily shift your career in that direction by pursuing our programme wherein you can expect to learn copywriting, influencer marketing, and more.

Absolutely! With businesses allocating nearly 33% of their marketing budgets to social media in 2023, SMM specialists are in high demand. If you want to learn social media marketing, we highly recommend our certification programme, recognised as one of the top social media courses for beginners.

IIDE’s Social Media Marketing course is perfect for anyone wanting a strong online presence. Learn the A-Z of social media with 1-on-1 mentorship, a dedicated learning portal, and more. Ideal for aspiring managers, freelancers, and business owners!

Learning Social Media Marketing is easy with the right guidance. Our top-rated course offers comprehensive social media insights, plus access to a WhatsApp community, one-on-one mentorship, and more. Get the most from your program with us!

As a startup brand owner, selecting the right social media platform for your business can be quite challenging. The following top 6 platforms have shown significant benefits for businesses: Meta, Instagram, X, LinkedIn, Snapchat, and Pinterest.

Developing a well-structured social media marketing strategy, combined with engaging and relevant content, is a great way to boost post engagements and grow your followers. Incorporating creative images that align with your content can also be highly effective. However, business owners should prioritise the quality of followers over quantity.

A common mistake in social media marketing is using identical content across platforms like Meta and Instagram, which often fails. Thorough research on each platform and using a mix of generic and specific hashtags is essential to boost your brand's visibility and achieve the desired results.

Numerous online courses, both paid and free, teach social media marketing effectively. Google's free course covers fundamentals, while IIDE offers a top-rated paid social media marketing course for in-depth learning. Remote options are convenient and beneficial, making it easy to master social media marketing from anywhere.

Social media marketing boosts sales, strengthens customer retention, and builds brand trust by sharing your story and connecting deeply with customers. A social media marketing course will equip you with the skills to leverage these benefits effectively.

Social media marketing includes content creation (videos, images, podcasts, blogs), influencer collaborations, reviews, and ads. Master these methods by enrolling in an online social media marketing course.

For beginners, online platforms like blogs and vlogs are excellent for learning social media marketing. However, for a comprehensive and structured approach, IIDE’s Social Media Marketing Course is the best choice, offering both, expert guidance and practical skills.

Social media marketing is a subset of digital marketing, focusing on platforms like Facebook, Instagram, Twitter, and YouTube. Digital marketing covers all digital mediums. Both are essential for any brand, so rather than comparing, consider your interests. If you're active on social media, learning social media marketing might be more suitable for you.

Both small and large companies are actively recruiting social media marketing teams, so you can find social media marketing jobs nationwide. Additionally, you can offer your services to small online businesses in need of marketing and work as a freelancer, enhancing your career in social media marketing.

No, social media marketing and affiliate marketing are distinct, though both are part of digital marketing. Social media marketing promotes a brand via social media platforms, while affiliate marketing involves affiliates promoting products or services and earning commissions on sales.

No, they are different. Social media marketing involves brands directly engaging with their audience. On the other hand, influencers serve as intermediaries, leveraging their popularity to draw customers to the brand. Essentially, social media marketing is a direct brand-to-customer approach, whereas influencer marketing involves an intermediary step.

No, they are not the same. Social media marketing is one of the eight components of digital marketing. The other components include Content marketing, Email marketing, Affiliate marketing, Mobile marketing, Search Engine Optimization (SEO), Pay-per-click, and Marketing analytics.

Social media marketing focuses on showcasing a brand's credibility while marketing analytics delves into understanding people's preferences and market trends. Social media marketing helps a brand connect with its audience, whereas marketing analytics provides insights into what resonates most with consumers. Both are equally important for a brand and cannot be directly compared, as they serve complementary purposes.

₹42,000/-

34,999/-

Course Fees + Taxes