Top 5 Digital Marketing Courses in McAllen To Upskill Yourself

Updated on: Mar 22, 2022

Looking for the best Digital Marketing Courses in McAllen?  You’re in the right place! 

In this blog, we have listed the 5 best digital marketing courses in McAllen along with all the course details that you need to kick-start your career in digital marketing. 

The global digital marketing industry is expected to reach a value of around USD 807 billion by 2026. Moreover, with the ongoing pandemic, reputed companies and brands are using online platforms to widen their audience. This has resulted in rising in the number of internet users worldwide. 

The snapshot highlights the escalating number of internet users globally. 

Digital Marketing Course in MCALLEN - scope of digital marketing

Source: scope of digital marketing 

Hence, the increasing number of internet users globally indicates that the digital marketing industry has a plethora of work opportunities available for you as a digital marketer.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in McAllen are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • The University of Texas Rio Grande Valley (UTRGV)– Created by the Texas Legislature in 2013 as the first major public university of the 21st century in Texas.
  • Certstaffix Training– Provides training for computer & business skills to individuals and organizations in the United States and Canada.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in McAllen with placements in detail.

List of Top 5 Digital Marketing Courses in McAllen

Here’s an overview of the top 5 digital marketing courses in McAllen, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 to 6 Months USD 1,500 to 2,000
UTRGV 20 Days USD 699
Certstaffix Training USD 450
Noble Desktop 78 Hours USD 3,295
Train the TECH 6 Months USD 3,641

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. The University of Texas Rio Grande Valley

digital marketing courses in MCALLEN - UTRGV logo

The University of Texas Rio Grande Valley (UTRGV) was created by the Texas Legislature in 2013 as the first major public university of the 21st century in Texas.

UTRGV has campuses and off-campus research and teaching sites throughout the Rio Grande Valley including in Boca Chica Beach, Brownsville (formerly The University of Texas at Brownsville campus), Edinburg (formerly The University of Texas-Pan American campus), Harlingen, McAllen, Port Isabel, Rio Grande City, and South Padre Island.

Course Syllabus

  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Marketing Automation
  • Web Analytics

Course Highlights

You will learn how to promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more.

Course Duration and Fees

The University of Texas Rio Grande Valley is #2 on our list of digital marketing courses in McAllen. The Lectures are held on Saturdays for a duration of 20 days. The fee for the course is USD 699.

Contact Details

Phone No.: (956) 882-7711

Email: [email protected]

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

3. Certstaffix Training

digital marketing courses in MCALLEN - Certstaffix logo

Founded in 2008, Certstaffix Training provides training for computer & business skills to individuals and organizations in the United States and Canada. 

They offer both instructor-led (online and onsite) and self-paced eLearning in many course titles. 

Have a look at their digital marketing course structure. 

Course Syllabus

  • Google Adwords
  • Google Analytics
  • SEO
  • WordPress
  • Facebook Advertising
  • Instagram Advertising
  • Linkedin Advertising
  • Social Media for Business
  • Twitter Advertising

Course Duration & Fees

Certstaffix Training is #3 on our list of digital marketing courses in McAllen. The Duration of the course is not mentioned. Kindly contact the institute for the same. The fee is USD 450.

Course Highlights

  • Marketing classes are task-based
  • Learn at your own pace
  • Focus on real-world scenarios
  • Classes delivered by experienced trainers
  • Online classes accessible from any location

Contact Details

Phone No.: 888-330-6890

4. Noble Desktop

digital marketing courses in MCALLEN - Noble desktop logo

The digital marketing courses designed by Noble Desktop are well-designed by the top digital marketing experts who do have a proven record of increasing online sales and conversions for many businesses operating in New York and across the world. 

Check out their complete digital marketing program details below.

Course Syllabus

  • Digital Marketing Strategies
  • SEO
  • Google Ads
  • Google Analytics
  • Instagram Marketing
  • Facebook and Linkedin Marketing
  • Video Marketing (YouTube)
  • Content Marketing (Blogs and Twitter)

Course Highlights

  • 78 hours of hands-on instruction
  • Live, project-based training from experts
  • Retake for free within 1 year
  • Verified digital certificate of completion
  • Licensed by NYS Department of Education
  • Flexible payment plans

Course Duration and Fees

Noble Desktop is #4 on our list of digital marketing courses in McAllen. The duration of the digital marketing course is 78 hours and costs 3,295 USD.

Contact Details

Phone Number: +1-212-226-4149

Email ID: [email protected]

5. Train the TECH 

digital marketing courses in MCALLEN - Train the tech logo

Train the TECH is an online platform for students to gain in-depth knowledge of the various facets of digital marketing. Their courses are instructor-led and offered via online modes. Their goal is to

develop new expertise and bridge the current skill gap through flexible and affordable learning methods.

Given below are course details of the digital marketing course.

Course Syllabus

  • Digital Marketing Introduction
  • Digital Marketing Strategy
  • Canva Graphic Design Master Class
  • Build WordPress Websites
  • Online Visibility and SEO
  • Social Media Marketing
  • Paid Search (PPC) using Google Ads
  • Analytics with Google Analytics
  • Inbound Marketing & Sales funnel
  • Sales and Marketing processes using CRMs

Course Duration & Fees

Train the TECH is #5 on our list of digital marketing courses in McAllen. The duration of the digital marketing course is 6 months and the fee is $3641.

Course Highlights

  • Fully Vetted – Industry Certified Trainers
  • Selected Content and Curated Training Material
  • Job Guarantee Skill through Interview skill-building, Capstone Project 
  • Fast Track and Short
  • Job search assistance through a partner network and direct client placement

Contact Details

Phone: 1-343-803-3187 

These were the top 5 digital marketing courses in McAllen for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

FAQs – Frequently Asked Questions

Q. Which is the best place to study Digital Marketing?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over. 

Q. Why is digital marketing time-consuming?

Digital marketing is a demanding as well as time-consuming aspect of any business. This is because you need to keep up with all the conversations about your brand, monitor the efforts of your competitors, connect with your audience, stay on top of industry trends, create relevant as well as valuable content, and so much more. 

Q. What is the Fee for Digital Marketing Courses in McAllen?

The digital marketing course fees in McAllen on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What is the qualification for digital marketing?

No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required. 

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

To Conclude

These were the top 5 digital marketing courses in McAllen. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite. 

If you’re someone looking to ascend your digital marketing skills, then check out IIDE’s short-term certification courses in digital marketing.

We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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