If you’re looking for digital marketing courses in George Town, then you’re in the right place! In this blog, we’ve listed the top 5 digital marketing courses in George Town including course details such as curriculum, duration, fees and placements to master your digital marketing skills.
According to Dentsu, the digital sector is expected to grow 6.5% in 2024, reaching $442.6 billion in ad revenue. This will make up 58.8% of global advertising spend in 2024
The above statistics imply that a vast sum of money is being injected into the industry for varied digital marketing activities and professionals with digital marketing skills are being recruited to a high degree and also being compensated generously.
(Source: Indeed.com)
Given the increasing number of internet users, the job opportunities in the coming years will be massive! So, what are you waiting for? Digital marketing has a plethora of work opportunities available for you.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11 month MBA in Digital Marketing – PG Program and earn a degree from the comfort of your home.
Types of Digital Marketing Courses in George Town
Offline Courses:
If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.
If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.
Recommended for: Fresh graduates and newcomers to the field.
Online Courses:
online digital marketing courses provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.
If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in George Town for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in George Town with placements in detail.
List of Top 5 Digital Marketing Courses in George Town
Here’s an overview of the top 5 digital marketing courses in George Town, their duration, and their reviews.
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | 4.8 (1099 reviews) |
| 360 DigiTMG | N/A | 4.7 (716 reviews) |
| The Knowledge Academy | 8 Hours | 2.7 (235 reviews) |
| NEXT Academy | 12 Weeks | 4.7 (71 reviews) |
| Udemy | 34.5 Hours | 3.6 (126 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. 360 Digi TMG
360 Digi TMG, established in 2013, is a globally recognised digital marketing institution. The institute has marked its presence globally with its main headquarters in India and branches in Malaysia, the USA, East Asia, the UK, Australia and Netherlands.
360 Digi TMG offers a range of courses in high demand across the world. The curriculum for each of their programmes is designed meticulously as per the ongoing business trends.
The institute also offers 100% job assistance to students, to achieve high paying jobs in reputed companies across the world.
Course Syllabus
- Introduction to digital marketing
- Website creation using WordPress
- Content Creation
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- Search Engine Marketing
- Google Analytics
- Email Marketing
Course Duration & Fees
360 Digi TMG is #2 on our list of digital marketing courses in George Town. The duration and the fee structure of the digital marketing course are not available. Please contact the institute for more details using the contact information given below.
Course Highlights
- 10+ international certifications
- 5+ Digital Marketing Must Know Tools Explained
- 480+ Hours of Internship Program
- Job Placement Assistance
- Free live webinars
- Resume and Linkedin sessions
- Work on live projects
| Course Benefits Matrix | 360DigiTMG |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
Students from 360 Digi TMG have been placed at companies like Tvisha, genpact and vsplash etc
Course Reviews
360DigiTMG has a 4.7 Google rating, with students praising their nformative sessions but also noting some class delays and a heavy workload.
Culture
There is no mention of any student culture or extracurricular activities held by the institute.
Contact Details
Address: 360DigiTMG – Data Science, IR 4.0, AI, Machine Learning Training in Malaysia. Level 16, 1 Sentral, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Email: enquiry@360digitmg.com
Learn From India’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. The Knowledge Academy
The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing
- Impact of Digital Marketing on Business
- Customer Experience (CX) Marketing
- Introduction to Mobile Marketing
- Tracking, Analytics, and Conversion Rate Optimisation
- Why Content is (Still) Pivotal?
- Content and SEO: The Power of ‘In-Bound Marketing’
- Introduction to Social Media
- Why Permission is Everything?
- ‘Real-World’ Integrated Campaigns
Course Duration & Fees
The Knowledge Academy is #3 on our list of digital marketing courses in George Town. The duration of the digital marketing course is 8 hours and the fee is USD 565.
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Personal performance tool
- 24/7 Support
- Interactive course
- Compatible on mobile, tablet and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
| Course Benefits Matrix | The Knowledge Academy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on their page kindly contact the institute to learn more
Course Reviews
Knowledge Academy has a rating of 2.8 and 231 reviews on Google.
Culture
We couldn’t find any student culture Kindly visit the website to know more.
Contact Details
Phone: +27 800 780004
Email: info@theknowledgeacademy.com
4. NEXT Academy
Next academy trains world-class developers from Southeast Asia. It started off as a 9-week coding boot camp in Kuala Lumpur, Malaysia, in collaboration with MaGIC, A Malaysian Government Agency Mandated To Build Up The Tech Entrepreneurship Ecosystem.
Have a look at their digital marketing course structure.
Course Syllabus
- Marketing Fundamentals
- Website & Landing Page Optimization
- Social Media Marketing
- Tracking and Measuring
- Content Marketing
- Search Engine Optimization (SEO)
- Display Advertising
Course Duration and Fees
Next Academy is #4 on our list of digital marketing courses in George Town. The course is for a duration of 12 weeks, part-time (120 hours). To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Community Discussion on Discord
- Online Q&A
- 1-year access to the learning portal from the course starting date
- Bonus: Monthly learning meet-up
- Can upgrade to the onsite Digital Marketing Product Launch Bootcamp just by paying the difference
- Work in great companies like Uber, Air Asia, Amazon
- No prerequisite require
| Course Benefits Matrix | Next Academy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Their graduates work as software engineers and related roles in these companies.
Course Reviews
NEXT Academy’s digital marketing course stands out as a transformative and enriching experience. The well-crafted curriculum and dedicated mentorship have undoubtedly equipped students with the skills and confidence needed to excel in the ever-evolving realm of digital marketing.
Culture
Here is a glimpse of the institute’s culture-
Contact Details
Phone Number: +60 (3) 29259212 / +601137047061
Address: A-G-7 Glomac Damansara, Jalan Damansara, 60000 Kuala Lumpur, Malaysia.
Email: hello@nextacademt.com
5. Udemy
Udemy was founded in May 2010, with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, arts and more.
All courses are well-curated and up-to-date to provide students and professionals with the latest skills and techniques required to excel in their fields.
Their digital marketing course will help students learn digital marketing in-depth as it incorporates various aspects of the field.
Course Syllabus
- Introduction
- Define your business and target audience
- Websites 101
- Email marketing
- Copywriting
- SEO (Search Engine Optimization).
- Facebook Group (Social media marketing)
- Facebook Pages (Social media marketing)
- Google Ads
- Google Analytics
- Quora
- How to create a WordPress Website.
Course Duration and Fees
Udemy is #5 on our list of top digital marketing courses in George Town. The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute.
Course Highlights
- 34.5 hours on-demand video
- 18 articles
- 25 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on their page, kindly check with the institute to know more.
Course Reviews
Reviewers laud clear explanations, relevant examples, and practical “tricks and hacks,” making it ideal for both aspiring entrepreneurs and job seekers in the digital marketing sphere. However, some mention a lack of focus on advanced concepts.
Culture
We couldn’t find any Student culture as Udemy is an online platform, kindly check with the institute to know more.
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
These were the top 5 digital marketing courses in George Town for you to choose from to boost your digital skills. Let’s look at some of the commonly asked questions.
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in George Town?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What is the fee for Digital Marketing Courses in George Town?
Ans: The fees for digital marketing courses in George Town on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the course duration. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What are the eligibility criteria for digital marketing courses in George Town?
Ans: No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. However, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
Q. What are the main parts of digital marketing?
Digital marketing is usually divided into 8 main categories: search engine optimization (SEO), social media marketing (SMM), content marketing, mobile marketing, email marketing, pay-per-click (PPC), marketing analytics, and affiliate marketing.
Q. Is it hard to get a job in digital marketing?
Ans. Getting into the digital marketing industry is not at all difficult because of the wide range of opportunities in it. One must have a basic knowledge and passion for digital marketing to start their career.
Lastly, having a Digital Marketing Certification from a well-recognized institute will ensure that your resume catches attention amongst your peers.
Q. Is Digital Marketing Worth It?
Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.
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